COMPARATIVE ANALYSIS ABOUT CUSTOMERS PREFERENCE BETWEENONLINE

AND TRADITIONAL SHOPPING FOR ABM 11 STUDENTS IN NCBAFAIRVEWA

Practical Research Paper
Presented to the Senior High School Department
National College of Business and ArtsIn Partial Fulfilment of
The Requirements for the Senior High School II
ABM Track
COMPARATIVE ANALYSIS ABOUT CUSTOMERS PREFERENCE BETWEENONLINE
AND TRADITIONAL SHOPPING FOR ABM 11 STUDENTS IN
NCBAFAIRVEWINTRODUCTIONShopping is a process, like the decision making model,
comprising of a series of issuestypically linked together. There are a number of elements of
the shopping process which include:need, information gathering, receiving, trial,
evaluation, selection, transaction, delivery andreturn. An individual’s choice of the
mode of shopping plays a significant role in each of theelements of the shopping process
(Comklin & Trudeau, 2000).Today, various technologies are known and very popular to the
people. In line with thebusiness, technological advancement creates a new wave of
changing the way of buying andselling goods. Consumers have the two ways of buying a
product, whether online shopping orthe traditional way of shopping.In its original context a
traditional market is defined as a physical place where buyersand sellers meet in order to
make exchanges (Kotler, Wong, Saunders & Armstrong, 2005).However, the Internet
which is a rather new type of digital interactive media, an electronic channel of
communication where actors can take part actively and instantly (Arens, 2004), has given
rise to a new marketplace, and a new form of commerce called e-commerce. It is
thecommercial transactions conducted electronically on the Internet. To conduct e-commerce
on theInternet is to buy, sell, transfer, or exchange products, ser- vices, or
information (Turban,Leidner, McLean & Wetherbe, 2006).

Customers believe online shopping as a nearer alternate of catalog shopping or

traditionalshopping (Ward, 2001). In 2017, approximately 1.66 billion people worldwide
went shoppingonline. About 79 percent of U.S. customers buy products online.In the
Philippines there were26.01 million e-commerce users in 2015. Some Filipino people
choose this option for itsconvenience and flexibility. Others are allured by lower costs and
exclusive deals.Yet, online shopping cannot match the experience of being able to
physically touchproducts. On the other hand, traditional shopping is still powerful, there
are people who do notlike to do online shopping. They prefer to go to the store of their
self and see the actual goodsand feel and try them.Further more in this Research, the
Researchers tend to give a Comparative Analysis aboutCustomers Preference between Online
Shopping and Traditional Shopping for ABM Students inNCBA Fairview for A.Y 2018-2019.
Through this study the Researchers will give answer to theQuestions: What are the
Factors that the Customers encounter, in Online and Traditional Shopping and What
Are Factors Considered by Grade 11 Students in Purchasing Goods