Professional Documents
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SAFE HARBOR
Our presentation today contains forward-looking statements. We have based these statements on our
current assumptions, expectations and projections. These forward-looking statements involve a number
of risks and uncertainties that could cause actual results to differ. For information on these risks and
uncertainties, please see our Annual Report on Form 10-K for fiscal year 2021 and our Quarterly Report
on Form 10-Q for the first fiscal quarter of 2022, in particular the “Risk Factors” sections.
Our discussion today will also include certain non-GAAP financial measures. For information on these
non-GAAP financial measures, please see the “Reconciliation of GAAP to Non-GAAP” section at the end
of this presentation. A reconciliation of non-GAAP forward looking information to the corresponding
GAAP measures cannot be provided without unreasonable efforts due to the challenge in quantifying
various items including but not limited to, the effects of foreign currency fluctuations, taxes, and any
future restructuring, restructuring-related, severance and other charges.
CHIP
BERGH
3. DIVERSIFIED BUSINESS Robust, diversified business model across regions, channels and categories
5. PROFITS THROUGH PRINCIPLES Values-driven company with an unwavering commitment to corporate citizenship
Katia Walsh
Liz O'Neill Harmit Singh Michelle Wahler Senior Vice President &
Executive Vice President & Chief Financial Officer Chief Executive Officer & Chief Strategy and Artificial
Chief Operations Officer Co-Founder of Beyond Yoga® Intelligence Officer
WORLD CLASS
GROW THE PROFITABLE CORE EXPAND FOR MORE
OMNI-CHANNEL RETAILER
75% 20% 5%
BOTTOMS TOPS FOOTWEAR AND
ACCESSORIES
87% 5% 8%
1. Percentages are of total net revenues in 2021. Other numbers are for or as of the end of 2021 2. Approximately 2% of sales are non-gender
1. Euromonitor
2. Global Brand Equity Study Q1 2022
$111B
$100B
$98B
$92B $91B
GLOBAL
JEANS
MARKET
(at retail)
$6B
2016 2019 2021 2024E 2026E
Source: Euromonitor market sizes, 2022E at left; Levi's brand is FY22E net revenue
DTC WHILE
EXPANDING 55%
PROFITABILITY 36%
PLAN TO GROW
55
DTC TO
%
2022E
2021 2027E
2027E
OF NET REVENUE
BY 2027E
Tops +$1B
Diversifying geographically
Other brands
4. DIVERSIFIED BUSINESS Robust, diversified business model across regions, channels and categories
5. STRONG FINANCIALS Solid financial foundation with a strategy to accelerate profitable growth
KARYN
HILLMAN
SHARE
RANK
# 11 #12 # 11 # 12
# 11 #13 #2 3 # 13
Source: 1) Euromonitor 2021, 2) NPD 12ME, Feb. '22, 3) GFK/Kantar Fashion Panel 12ME Feb. ’22
$1.3B
$0.7B
2015 2021
2X WOMEN’S
DENIM
NET REVENUE
$1.1B
$0.46B
2015 2021
2X TOPS
1 2 3
AMPLIFY ACCELERATE ACTIVATE
DENIM LIFESTYLE BRAND
LEADERSHIP DIVERSIFICATION HEAT
EQUALITY AND
INCLUSION SUSTAINABILITY
$5.6B
$8.0B
2 ACCELERATE LIFESTYLE
DIVERSIFICATION
2022E 2027E
%
7 CAGR
Note: 2022E represents the midpoint of our estimate for Levi’s® Brand net revenue in USD
billions. This does not include Signature by Levi Strauss & Co.™ and Denizen®.
3 ACTIVATE
BRAND HEAT
SETH
ELLISON
37% DTC
$0.4B
$5.5B ECOMMERCE
NET NET REVENUE
REVENUE
8%
ECOMMERCE %
OF NET REVENUE
63% Wholesale
BRICK-
AND- Asia 1,617
MORTAR
RETAILER
LEVI’S® BRAND
2,940 STORES AS OF
2021YE Americas
Europe
BUSINESS MODEL
DTC company-operated
STORE COUNT
1,032
994 1,032
879 12%
11%
22%
89% 88%
78%
Data reflects actuals for openings, closings and refits. Refits estimated
Mainline Outlet
Our Levi's® brand-dedicated stores include stores and shop-in-shops operated by LS&Co. or independent third-parties, such as franchisees
100
70 1 Elevate in-store experience and
assortment
1. Of the 70 US mainline stores in 2022, 44 are in our new Next Gen concept ©2022 Levi Strauss & Co. CONFIDENTIAL 62
OUR CHINA STRATEGY
PRIORITIZES
PREMIUMIZATION,
FOOTPRINT EXPANSION AND
DIGITAL COMMERCE
2013 UK
2021 Romania
2022 Thailand
$0.3B
17%
3-year ROIC
for Levi’s® Brands
fleet, 2019-2021
DTC excludes franchise and includes shop-in-shop/commissionaire ©2022 Levi Strauss & Co. CONFIDENTIAL 65
DISRUPTION
$2.5B
$2.0B $0.5B
The 2027E numbers reflect the 2022E baseline and the incremental net revenue from footprint expansion only ©2022 Levi Strauss & Co. CONFIDENTIAL 72
AND WE HAVE MULTIPLE WAYS TO MAKE OUR EXISTING FLEET
MORE PRODUCTIVE,
ALREADY TESTING AND PREPARING TO SCALE
CATEGORY
location, and lifestyle and
adjacencies classification
GROWTH WHAT
IN WOMEN'S,
WHO
Assort
TOPS, EVEN with impact
to unlock Win with
FOOTWEAR AND
HOW
category and youth
ACCESSORIES capitalize on
winners
SCAN HAILEY
BIEBER
PRIORITIES
FUELED BY TALENT, THE LEVI’S® BRAND,
DATA, ANALYTICS AND DIGITIZATION 2022E $2.4B
Footprint
Continue to expand and elevate expansion $0.5B
our footprint globally
Productivity,
service, and $1.0B
Increase the productivity of our fleet loyalty
Ecommerce $0.8B
acceleration
Accelerate e-commerce with
Levi.com as our flagship experience
2027E $4.7B
SANTIAGO
CUCCI
Sold in US wholesale
5% of team’s attention
Refreshed brand
expression
Diversifying across
categories
Driving brand
expression to win with
younger consumers
2022E 2027E
Expanding internationally
GROSS MARGIN
Diversifying with
California Casual Lifestyle 46% 50%+
©2022 Levi Strauss & Co. CONFIDENTIAL 86
NEW BRAND AMBASSADORS AND
BUZZ-DRIVING COLLABS
Brand Ambassadors
Matthias Dandois Maud le Car and Joan Duru Jon Rose & Waves For Water
9 times BMX Flatland World Champion Professional Surfers + Founder, le Mermaid (Maud) Former Professional Surfer / Founder, Waves For Water
Recent Collabs
PEOPLE AND
PLANET-
FRIENDLY
VALUES
Water Projects
11 in 2021 / 2022 94% Bottoms
RAPIDLY
EXPANDING RETAIL
WITH NEW CONCEPT
After
~155 DTC locations Net revenue Fleet gross
including ~60 + ~30% margin ~70%,
company operated 2022E vs. 2021 EBIT margin
retail stores 20-25% 2022E
9% of net
revenue
in 2017 20% of net
revenue
in 2022E 25% planned
in 2027E
4% of net
revenue
in 2017 7% of net
revenue
in 2022E 15% planned
in 2027E
SEEING SUCCESS
DIVERSIFYING
IN TOPS AND
WITH WOMEN
Tops
Latin America Europe
tops at tops at
Women
40% 20% 16%of net
25%
of net revenue of net revenue revenue in planned in
2022E 2027E
Women
Women’s El Women
Corte Inglés at at
1. 2. 3. 4. 5.
Strong, ~30% annual Improving Large Proof points
dedicated net revenue gross addressable that Dockers®
Dockers® growth in margins casualwear strategies
team who both FY21 market of are working
delivered on and FY22E >$500B
Levi’s
MICHELLE
WAHLER
Body positive
Size inclusive (XXS-4X)
“Beyond” yoga:
active & lounge
Soft, round-the-clock
comfort
– Natalie
Verified Review, BeyondYoga.com
Age: 25-44
Environmentally conscious
i Responsible manufacturing
Recycle / Repreve®
BlueSign™
Waterless printing
Tencel™ / Lenzing
>30%
Net revenue CAGR1
>60%
Gross margin
>$100M
FY22E Net revenue
20% 50%
Wholesale DTC –
Digital BeyondYoga.com
70%
DIGITAL
BEYOND YOGA®
BUSINESS SNAPSHOT 30%
Wholesale
B&M
1. FY18-FY21 2. FY22E
$240B $110B
+12%
+10%
35%
Women’s
1 INVESTING IN
OUR TEAM 2 GROW BRAND
AWARENESS 3 CATEGORY
GROWTH
(including men’s) 4 CHANNEL &
GEOGRAPHIC
EXPANSION
500 SKUs
per season
Monthly drops
CATEGORY EXPANSION
DRESSES
Organic demand
Wholesale
Direct-to-consumer
BeyondYoga.com
and brick-and-mortar
International
Larger footprint
KEY RETAILERS
Door expansion
LIZ
O’NEILL
Russia
Germany (2)
UK (2)
Canada (2) Czech
Italy Turkey Japan
Nevada Kentucky (2) South Korea
Mississippi Georgia Shanghai
Pakistan Hong Kong Taiwan
Mexico
India (3)
Philippines
Malaysia
Singapore
Indonesia
Bolivia
Peru Brazil
O&O DCs Chile
South Africa
3PL DCs Australia
*Reflects proportionate decrease of obsolete units held within our owned and operated distribution centers ©2022 Levi Strauss & Co. CONFIDENTIAL 118
PROTECTING OUR
MARGIN
AFTER OPTIMIZING COSTS OVER THE PAST 5+ YEARS,
WE ARE PROTECTING OUR MARGIN VIA SCALE AND PRODUCTIVITY
Consumer-relevant commonality Continuous fabric platform reductions AI and Machine Learning enabled forecasting
Depth and conviction of product investment Increases speed and agility to meet demand Predictions + Planners = greater accuracy
Leverage scale within assortments Drives cost leverage Increased demand and supply matching
BUILD BETTER,
FOR $10B WEATHER STRONGER,
NET REVENUE THE STORM FASTER
• Foundational investment
• Distribution efficiency
• End-to-end connected
ecosystem
IMPERATIVE
• Data fuels growth strategies
FUTURE-PROOFING
OUR PRODUCT THE VALUE OF DIGITIZATION
OPERATING MODEL
SUPPORTS
SUSTAINABILITY
Less waste Improved transparency Utilize data and blockchain
with fewer samples and Leverage traceability platforms with Optimize social and environmental
reduced over-production increased visibility to value chain objectives, and measure impact over time
HARMIT
SINGH
1-2%
Target payout
ratio of
4-6% 25-30% and
dividend
Tax / Interest yield of 1-2%
Leverage on cost
Leverage
structure to deliver
EBIT margin
expansion of
20-30 bps
NET REVENUE ($B) ADJ. GROSS MARGIN ADJ. EBIT MARGIN ADJ. DILUTED EPS
1%
>2%
6-8%
1. Core inventory includes products that can be sold in multiple future seasons.
YEAR $6,450
$1.53
+11-13% +2-6%
$5,764
$1.47
*2022E figures are the mid-points of current guidance. Excluding the expected higher
tax rate, our FY22E EPS outlook equates to year-over-year growth of +16-20%.
6-8%
1 BRAND
LED 2 DTC
FIRST 3 DIVERSIFY THE
PORTFOLIO
LEVI’S® BRANDS
New plan
+6-8% Europe HSD +15% HSD
Prior plan
+4-6% Asia HSD +6% HSD-LDD
CHANNELS
New plan
+6-8% Wholesale LSD +4% LSD
Prior plan
+4-6% CATEGORIES
Five-year
net revenue CAGR
$2 - 2.5B
(6 - 7% CAGR)
$6.0
$4.0
55%
OF NET
REVENUE BY
2027
NET STORES
655 ANNUALLY
80
EXPECTED
TO OPEN
2015 2022E 2027E
Note: 2022E and 2027E represent the expected net company-operated store openings for
the portfolio of LS&Co. Brands. Company-operated stores are one type of DTC store.
3X +$1.0B
(~25% CAGR)
$1.5
$0.5
$0.1
KEY
TAKEAWAYS 2015 2022E 2027E
% of Total
Net revenue to triple
Net Revenue 3% 8% ~15%
ADJ. EBIT margin: MSDs
to LDDs
Note: 2022E and 2027E represent estimates for total company company-operated e-commerce
net revenue in USD billions.
Mid-to-High
Other Brands 7% 11%
Teens
©2022 Levi Strauss & Co. CONFIDENTIAL 150
TOTAL COMPANY WOMEN’S NET REVENUE ($B)
DIVERSIFYING
THE PORTFOLIO
WOMEN’S
~2X
11-13%
CAGR
$2.2
$0.9
$1.3
$0.5
$3.5
$2.1
2X
CAGR
$0.5 $0.5
6-8%
Flat to
10 bps
Leverage
SG&A
FY22E ADJ. Gross Margin: 58.2% to 60% in FY27 FY22E ADJ. EBIT Margin: 12.6% to 15% in FY27
1%
>2%
Tops
Women's
Outerwear
6-8% Footwear
NON-GAAP MEASURE
1. For the fiscal year ended November 28, 2021, the reductions in COVID-19 related inventory charges is primarily related to reductions in our estimate of adverse fabric purchase commitments, initially recorded in the
second quarter of 2020. For the fiscal year ended November 29, 2020, COVID-19 related inventory costs include $42.3 million of incremental inventory reserves and the recognition of adverse fabric purchase
commitments of $26.2 million.
2. Acquisition related charges include the inventory markup above historical carrying value associated with the Beyond Yoga ® acquisition.
The following table presents a reconciliation of total debt, excluding capital leases, the most directly comparable financial measure
calculated in accordance with GAAP, to leverage ratio for each of the periods presented.
(1) Adjusted net income is reconciled from net income Shareholders' equity 1,483.2 1,299.5 1,142.9
(loss) which is the most comparable GAAP
measure. Refer to Adjusted net income table for Cash and Short-term investments (1,470.8) (1,593.7) (866.9)
more information. Acquisition related charges
include the inventory markup above historical TOTAL INVESTED CAPITAL $2,598.0 $2,170.0 $2,383.6
carrying value associated with the Beyond Yoga
Net income (loss) to Total invested capital 5.9% 2.6% 16.6%
acquisition.
(2) Tax impact calculated using the annual effective tax Return on Invested Capital 25.8% 3.6% 21.0%
rate, excluding discrete costs and benefits.