Rufo, Gabriel

BSEE-02
Persuasive Communication

Activity for Persuasive Communication

Answer the following questions:
1. What are message factors?
- "Message factors are characteristics of the message itself in terms of structure and
wording which can affect the effectiveness of the message."

2. What are the three factors of message?

- (1) message structure, (2) message appeal, and (3) message code.

3. What are four factors of persuasion?

- 1) The communicator,
- 2) The message,
- 3) How the message is communicated,
- 4) The audience.

4. What are the factors of persuasive language and effective communication?

- Audience Analysis
- Source Credibility
- Appeal To Self-Interest
- Clarity Of Message
- Timing And Context
- Audience Participation
- Suggestions For Action

5. What are the 3 types of appeals in persuasive writing?

- Ethos, Pathos, and Logos
 References:
- Persuasive Appeals. (2017, August 11). Business Communication Lab Resources.
https://bizcomm.uark.edu/persuasive-appeals/#:~:text=The%20three%20persuasive
%20appeals%2C%20which

- Untitled Document. (n.d.). Www.bdavetian.com. Retrieved December 6, 2022, from

http://www.bdavetian.com/persuasion.html#:~:text=IN%20STUDYING

%20PERSUASION%2C%20we%20study
- Rao, S. R. (n.d.). Message factors. Retrieved December 6, 2022, from

https://www.citeman.com/10594-message-factors.html#:~:text=It%20is%20important

%20to%20understand
- Greyling, N. (2020, November 24). Factors To Consider When Writing In Persuasive

Language? | DSM. DSM | Digital School of Marketing.

https://digitalschoolofmarketing.co.za/content-marketing-blog/what-factors-should-

you-consider-when-writing-in-persuasive-language/
- Greyling, N. (2020, November 24). Factors To Consider When Writing In Persuasive

Language? | DSM. DSM | Digital School of Marketing.

https://digitalschoolofmarketing.co.za/content-marketing-blog/what-factors-should-

you-consider-when-writing-in-persuasive-language/