Infosys Ingenious

TEAM - ANALYTICAL ALLIANCE

ROUND 2

Problem Statement

Considering the given situation and area of opportunities with the customer,
provide what strategy should be deployed while implementing capabilities
and goals to be set to meet below-listed business criteria:

1. Reduction in freight expense through carrier selection & route

optimization.
2. Incremental sales, sales growth by delivery channels.
3. Improved product margins through optimized inventory management.
4. Improved time in transit and delivery performance.
 Reduction in freight expense through carrier selection & route
optimization

DECISIONS REGARDING PRODUCT

STEADY LANE VOLUME DESIGN, PACKAGING, AND

CARTON SELECTION

In this instance, the carriers

concentrate on carrying the freight

The trailer's capacity to use its entire

of customers/people who are loyal

cube depends on a variety of factors,

and provide consistent freight

including product design, packaging,

quantities. As a result, creating and

and carton choice. In the supply chain,

maintaining a consistent lane

packaging has the lowest cost. Less

volume helps to save expenditures. than 10% of every supply chain dollar is

made up of it. Contrarily, warehousing

accounts for around 25% of the cost

while transportation accounts for 60%.

Therefore, it is wise to consider freight

efficiency when designing packing and

checking carton sizes. In the current

environment, marketers lack this

IMPLEMENTING ERP

mentality. Additionally, few businesses

SOLUTIONS prioritise packaging efficiency and are

aware of how it affects freight costs.

One excellent way to save costs is

Because routes are updated in real-

through efficient packaging.
time, using software to plan your
routes not only saves time compared
to doing so manually but also may
reduce the number of drivers required
per day to fulfil the deliveries.

IMPLEMENTING 3PL
By automatically taking into account
time, location, truck capacity, and
traffic, Onfleet optimises delivery
routes and suggests the most effective
Under this, outsourcing freight
routes. In order to save travel time and
management can provide access to
provide drivers more control, real-time
creative alternatives that mobile
SMS alerts on traffic conditions that
providers should propose. Carriers
may affect certain routes are sent to
perform better when they can make
the drivers.
independent judgments and purchase
items in bulk, such as fuel.
 Reduction in freight expense through carrier selection & route
optimization

INCREASING THE MINIMIZING THE

VOLUME AND REDUCING NUMBER OF PALLET
THE FREQUENCY OF SPACES FOR LTL
SHIPPING SHIPPING

Larger orders are shipped more quickly

and efficiently, which reduces

More cargo can be placed onto a

expenses. So it makes sense to

pallet and into a trailer with greater

encourage clients to place larger

efficiency if the number of pallet

orders. Six pallets can be shipped at

spaces is reduced. Optimizing a

once for much less than two pallets

product's cube, stacking it to occupy

every two days. fewer pallet spaces, and boxing it

differently are all highly advantageous.

Fewer boxes can be placed on a pallet

if a tiny component is placed in a large

box. On the contrary, having them in

small boxes can help in loading the

pallet fully, and save pallet spaces. The

advice for creating effective pallets

DUNNAGE REDUCTION
relies on the kind of product being

shipped.

Numerous products require packing

that includes air bags, strapping,

blocking, and bracing in order to keep

the item from colliding with other

objects while being transported,

especially during sea transport and

long-distance truck trips. Shippers

frequently go above and above in their

efforts to preserve a product. Cutting

back on package dunnage can lower

transportation expenses.

Without adding damage, carriers can

aid in reducing dunnage. It is

advisable to ask Carriers for advice on

how to reduce dunnage. Box weight

and dunnage are reduced when the

box is precisely the proper size for

shipping. Carriers' dimensional weight

pricing tactics assist shippers in

obtaining the necessary correct size

packaging.
 Incremental sales, sales growth by Delivery channels
INCREASE CUSTOMER
ENGAGEMENT
In this case, we can engage our
customers through our marketing
campaigns. This can Make our
customers more responsive which can
help to increase our sales.
Marketing campaign towards our loyal
customers can make them more
resonate with the campaign
INCREASE THE PRODUCT
VISIBILITY
Making the visuals more
appealing to the targeted
consumers
SEO marketing
Focusing on signage
Clarity to make our
products/services stand out
PAY ATTENTION TO THE
TRENDS
It's also beneficial to keep an eye on
business and consumer buying
patterns. This might maximise the
effectiveness of your marketing
initiatives and boost your
incremental sales. By following
industry news, going to industry
events, and perusing social media
trends, you can keep current on your
field.
USING THE RIGHT
MARKETING CHANNELS
Businesses utilise a variety of
marketing platforms, but selecting
the right match helps ensure that
your marketing effort yields the best
results. You may test several
channels, such as:
 Improved product margins through optimized inventory
management
ERP SOFTWARE DESIGNED FOR
INVENTORY MANAGEMENT
Barcode Scanning - If your company
has a retail component, barcode
scanning enables you to process
incoming inventory as well as
information from cash registers and
point-of-sale systems.
Predicting the right inventory quantities
Modern radio frequency systems - or
Radio Frequency Systems (RFIDs), are
preferred by businesses with
thousands of orders to move each day
because they guarantee efficiency by
automating warehouse control from
beginning to end.
IMPROVE CUSTOMER-
WAREHOUSE PROXIMITY
To cover more land and be nearer to
more clients, you should evenly
distribute your warehouses and
fulfilment centres. Many businesses, at
the very least, have East and West
warehouses, allowing them to deliver
items to clients more quickly on
opposite ends of the coast.
USE DATA ANALYTICS TO
OPTIMIZE INVENTORY
MANAGEMENT
You can quickly estimate sales and
produce accurate products if you have
access to real-time inventory data and
analytics. It can help in the following ways:
Increasing cash flow by reducing the
inventory investment
Improving customer service by
providing more accurate product
availability
to meet demand
Improving profit margins by limiting
the discounting or scrapping of old
stock
EFFECTIVE FORECASTING
There are two main inventory
forecasting models:
Quantitative forecasting - Utilizing
historical sales data to project future
demand is known as quantitative
forecasting. The prediction will be more
accurate the more data you have.
Qualitative forecasting - In order to
anticipate demand based on less
quantifiable criteria like potential
demand and market forces, qualitative
forecasting relies on the expertise of
experienced specialists.
 Improved time in transit and delivery performance

MONITOR THE PROCESS(ORDER TIE UP WITH FASTER DELIVERY

RECEIVED TO DELIVERED) SERVICE PARTNERS

The step from where the order is Integrate with providers who provide
received until when the order is

same day delivery or next day delivery

delivered i.e. order received, time to services.
fulfil, time for packaging, time to

deliver the product to the customer This essentially increases the customer

measure the turn around time for delight and creates a wow factor.
every
step.

If at any point there is any irregularity

or more than sufficient time is being
consumed improve the process to
reduce the time taken.
EFFECTIVE COMMUNICATION

Communicating with the customers

DELIVERY SLOT SCHEDULING
Services where the customer can
choose the day and time of delivery
should be brought in.
throughout the process while giving them
real time updates of their shipment can
help create a build and connect with the
customers.
Finding alternatives to the traditional 9-5
delivery slots can also help in improving the
delivery performance.

This will not only increase the delivery

performance but also reduce Return to
origin (RTO) thus saving additional
cost to seller.