Template to Reach out to an Influencer

It's time to discover the exciting world of influencer marketing! The truth is, if you're not working with
influencers, you're missing out on a huge opportunity in ecommerce.

Influencers are becoming increasingly important as consumers trust brands less, tune out and block direct
advertising more and have shorter attention spans.

The Benefits of Working with Influencers:

● Influencers have the trust of an engaged audience

● Influencers can create beautiful user generated content that you can use
● Influencers can bring you exposure which can lead to more brand awareness and more exposure

On the next page you can see a helpful template that you can adapt for your audience to reach out to an
influencer.
Influencer Outreach Email:

Email Script Example (Edit for your Business):

This example is from Gretta Rose Van Riel, teacher for the Grow Your Business with Instagram Course.

Hi Ella,

I saw you on Instagram and love your feed. Your recent trip to Japan looked amazing!

[Compliment + Personal detail you noticed]

I’m reaching out today on behalf of my brand @SkintoxCo as we’re looking for content creators who are
engaged within the beauty industry to raise awareness of our brand.

[Why them]

At Skintox, we create products that detoxify your skin from both the inside out and the outside in. We think
beauty products should be as beautiful as they make you, so we’ve put a lot of attention into our
packaging design as well.

[A bit about the brand / how we’re different]

We think you’re a perfect fit for the brand so would love to send you our entire range of Skintox products
which can be found here.

I’m wondering what your rates would be for 1 post to your Instagram feed and 1 story would be?

The post would need to include the product packaging, a short 1-2 sentence review and link to our
Instagram @skintoxco and #skintox.

[Being upfront and clear about what they get and what you want. Note that if they’re a micro-influencer
they may be willing to post in return for receiving your product free, especially if it’s a higher value
product]

Looking forward to hearing back from you.

Kindest,

Gretta
Founder at Skintox
www.skintox.co