Motivation A. READING 6 Read the following text. Find the main idea and the important details. The tourist industry has a very important place in the economy of any country, so governments are very interested in developing it not only because it produces an increasing income of foreign capital, but also because it provides new jobs for many people in a direct or indirect way. ‘One of the government's functions is to supervise migratory phenomenon and tourist services (transportation and lodging), so governments have an active role in this field of activity. ‘As we have said before, the tourist industry has an important economic role, that is, why public institutions like the Ministry of Tourism in Mexico, Secretaria de Turismo, or private ones such as tour operators, transportation companies, hotels or travel agencies carry out extensive campaigns to motivate people to travel. This goal is achieved through several means of advertising, such as: 1. Publicity. Printed material to give information in a personal way to an individu- al ora small group of people. In this category we must include brochures, whose content is specific and general information and pictures. Posters are highly mo- tivating for people. There are specialized magazines such as Andanzas edited uMotivation S Lesson one Figure. 1.2. Andanzas is an interestin transport companies, iy for travel agenc jos, hotels and airlines that include Atticles [ especially fe neportation companies with their corresponding. Picn Ut ey ft PE i ate ga T O oh as well as specific destinations are pa! es on CFE ate differ, tice to each the target with coupons, Pay "2 €'s t ‘ ae SVENES, Such 5 Way mailing, newsletters, e-marketing messages, ¢-travel guides ang ¢_ ons, blogs, billboards, social media and below the line activities like a hire IN of activations and special events. a agencies ot tt eee 3 uct Za =i Bg Te exe & ‘Plaza Principal oeerne | Bayon Venta Areal y Gutrontion Metical Dans Cone amr 8 Magazine, particularly for travel agencies and 2. Broadcasting systems. Radio, television, podcasts, online videos and mar te are quite effective means of advertising and motivation to travel. Som® imes the videos are not intended for advertising but show landscapes thatmotivate people to travel. Videos posted online are widely used due to their highly social character. 2, Publicity architecture: This tem defines the material used in window displays by tourist agencies (public or private) This material consists of scale models, handicraft items, posters, catalogs, give-aways, point of purchase materials. 4, Public relation campaigns. They persuade people to become excellent promot ets by being polite and welcome towards tourists who feel motivated to come back tothe country and to recommend to thet friends and relatives visting it, It is important to say that the tourist industry increases the development of many sectots and corporations, so the governments take an active role in the construction of new recreational centers. Fonatur in Mexico, for instance, provides assistance, develops and finances programs and plans for tourist promotion. Gov- ‘emments also restore historical places and monuments, and sponsor exhibitions and sport events such as the Olympic Games, which attract a lot of people. Inter- rational organisms such as UNESCO has included Mexico's cultural manifesta- tions, gastronomy, music, traditions and certain places and resources in the World Heritage List B. READING COMPREHENSION (Z Complete the following statements. 1. Publicity is one way to mativate people 2. The supervision of migratory phenomenon iso responsibilty of the 3. The tourist industry the foreign copital 4, Radio, television, podcasts, online videos and movies constitute the 5. The citizens of a country can be excellent 6. Atourist brochure hos lots of olor 1. —__ans ‘ore sponsored by governments, 8, The tourist industry increases in o director indirect way the creation of 9. To show documentaries is @ way of the motivation for traveling 10. Brochures, online compaigns and posters are classified os _—__ a Motivation =) Lesson oneMotivation A Lesson one GB Indicate ifthe sentences are correct (C). Andanzas is... 1, published by the tourism industry. 2. a bimonthly publication. 3. a travel agency. 4, a tourist magazine. 5. a promotional mail Government participation is 6. 0 display. 7. vital for tourism development. 8. indispensable for immigration control. 9. an important means of advertisement. 10, useful in the restoration of historical sites. The tourist industry is... 11. very important for the economy of a country. 12. a key in the creation of employment sources. 43. a newsletter to increase foreign income into a country. 14. not popular at the present time. 15. the main topic of this lesson. C. GRAMMAR (2 Match the two columns, then act it out with a partner. [I] ] HTT] WI 1. Are governments in some countries a) Yes, they are. They have a” ‘owners of the airlines? important role in this activity: 2. Are travel agencies involved in b) Yes, it is. It involves mailing tourism promotion? brochures to select ois of PP* 3. Are tie Olympic Games an ize ae > 's direct mailing an affective Promotional system? o . 15 a scale model an example of publicity architecture? of tourists, urs . c) Yes, they are. They subs! attraction for tourist? in order to keep fares off d) Yes, it is. A display 'S another. e) Yes they are. They att fordatle on ract thouD. DIALOGUE @ Read the dialogue. Act it out with @ partner. Find ways to relate the dialogue to yourself, Mr. and Mrs. Champion are walking in front of the Mexi Yo ican Tourism Office in New ork. They see a colorful poster in the window display an id they stop to look at it. Mrs. Champion: Oh, deat! Look at this poster. What a lovely place, Isn't it beauti- ful? It says it is Acapulco. Yes, indeed. Why don’t we go in and ask for some information? Excellent idea, honey. Remember you promised me a trip to Mexico on our next vacation. Mr. Champion: Sure, dear. Let's go in. (They go into the Mexican Tourism Office and address an employee) Good morning, sit. Can you help us? Employee: Certainly. Have a seat, please. What can I do for you? Mr. Champion: My wife and [are planning to go to Mexico on our next vacation. Can you give us some information? Of course. (He gives them several pamphlets about Mexico) You can have these pamphlets; I’m sure you'll find a lot of information about Mexico when you read them. Mr. Champion: By the way, is there a direct flight from NewYork to Mexico City? Employee: Yes, sir. Aeromexico has a daily flight. It offers an excellent service. Mr. Champion: Are the arrangements for the trip difficult to make? Employee: Oh, no! Besides you can go to a travel agency, they'll do all that is necessary for your trip. May I suggest one? Mr. Champion: Oh, please do! We'll appreciate it very much. Employee: Thomas Cook is excellent. It’s just across the street. Mr. Champion: Thank you very much for your help. Mrs. Champion: You're very kind. Thank you. Employee: You're welcome. I hope you enjoy your trip. Employee: @ Choose the correct answer. Example: Mr. Champion is Mrs. Champion's... (_) a) father. (X)_ b) husband. () © brother. Motivation (is) Lessonone ©1. Mr. and Mrs. Champion stop to look at a (_) 0) colorful poster about Mexico (.} 6) travel agency in New York. (-} ¢) beautiful poster of New York The mentioned Tourist Office isin () 0} Mexico City. (} 6) front of Aeromexico () New York. The Champions decide to goin, becouse they want to, (_} 0) buy some pamphlets about Mexico. {} 6) ger some information about Mexico (} 6) get a colorful poster of Mexico The employee gives the Champions (1 @) a colorful poster of Acapulco, ( } 4) some pamphlets about Mexico () 4) some pamphiets about Aeromexico, al 5. The Champions want to. () ( "arrangements for the trip, ot the Meican Tourism Office () 6) knowif the arrangements are dificult to make, E. WRITING skits @ of course dear days Acapulco I agree spend Teothuocan s0y travel agency) at the pamphlets, No yy are the Sun and the Pyramids in Ares Magnificent? EeMr. Champion: Mrs. Champion: Mr. Champion: Mrs. Champion: Mr. Champion: Mrs. Champior Mr. Champion: Mrs. Champion: Mr. Champion: : What about a week in Mexico City? Do you Sure, they are. How about Mmm, we can ———_____a weekend there. 2 : Yes, — And two in Guanajuato, Sure, honey, whatever you Yes, darling. agree. Ok, we will go to the tomorrow. my love. Anything you say. F VOCABULARY © Brochure Airline system © © Broadcasting © Display © Direct mailing © foreign currency @ Income folleto © Lodging hospedoje aerolinea © Printed material marerial impreso sistema de trasmisién © auite mucho, bastante, cartelén de exhibicién my que se pone en © Role rol, papel que se lugares publicos como desemperia en carreteras, techos de alguna actividad edificios, exhibidores, — Window nares display oparador, escaparate correo directo Q So por tanto divisos extronjeras Q Tour operador de viajes, operator _tour operador(a) ingreso ‘© Verb forms To carry out adornor To restore restaurar To sponsor patrocinar Motivation =) ( Lesson one