Along the same lines of thinking, the corporation adopted a strategy where its actors would be required

to sign multiple, lengthy contracts. That lasted anywhere from three to seven years, depending on how
good the lead actor or actress was (Estren 41). These measures were taken in accordance with the
strategy outlined by Kevin Feige, the plan's CEO. At this point, it goes without saying that the
expenditures associated with negotiating a short-term contract make it more expensive than a long-
term one.