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  • Negotiating Contracts

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    Silvana Mantello
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    The document discusses negotiating contracts. It focuses on a case study involving a marketing company called Lighthouse Promotions International that is negotiating a contract with a new client. The key aspects covered include understanding the client's needs, presenting a proposal that meets those needs within budget, and reaching an agreement on the final terms of the contract.

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    The document discusses negotiating contracts. It focuses on a case study involving a marketing company called Lighthouse Promotions International that is negotiating a contract with a new client. The key aspects covered include understanding the client's needs, presenting a proposal that meets those needs within budget, and reaching an agreement on the final terms of the contract.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    6 views1 page

    Negotiating Contracts

    Uploaded by

    Silvana Mantello
    The document discusses negotiating contracts. It focuses on a case study involving a marketing company called Lighthouse Promotions International that is negotiating a contract with a new client. The key aspects covered include understanding the client's needs, presenting a proposal that meets those needs within budget, and reaching an agreement on the final terms of the contract.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    Negotiating contracts (Mkt L PI case study U 3)

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