IMPORTANT GENERAL KNOWLEDGE REGARDING DOVE AND ITS COMPETITORS

COMPARISON OF PRICING STRATEGY

NIVEA VS DOVE

The pricing strategy of Nivea is to offer high-quality personal care products at competitive
prices. This strategy is aimed at attracting a wide range of consumers, including budget-
conscious customers and those who are willing to pay a premium for high-quality
products.

In comparison, Dove's pricing strategy is focused on offering affordable, high-quality

personal care products that are accessible to a wide range of consumers. This strategy
is aimed at reaching a broad customer base and increasing brand loyalty among
consumers.

Both Nivea and Dove use a combination of pricing strategies, including market-based
pricing, cost-based pricing, and competitive pricing. They also offer promotions and
discounts to further attract customers and drive sales. However, Nivea tends to focus
more on offering competitive prices, while Dove emphasizes the affordability and
accessibility of its products.

PROMOTION STRATEGY

The effectiveness of Nivea's promotional strategies can be determined by analyzing the

success of their marketing campaigns and the impact they have had on consumer
behavior. Nivea has traditionally relied on television commercials, print ads, and in-store
displays to promote their products. They have also utilized social media and influencer
partnerships to reach a wider audience.

One example of Nivea's effective promotional strategy is their "Nivea for Men" campaign,
which featured actor Daniel Craig as the brand ambassador. This campaign successfully
positioned Nivea as a masculine and high-quality skincare brand, resulting in increased
sales and brand recognition.

In comparison, Dove has also utilized a mix of traditional and digital marketing channels
to promote their products. They have been known for their emotional and empowering
advertising campaigns, such as the "Real Beauty" campaign, which aimed to challenge
traditional beauty standards and promote self-esteem.

Overall, both Nivea and Dove have effective promotional strategies that have resonated
with their target audiences and contributed to the success of their respective brands.

NEUTROGENA VS DOVE

The pricing strategy of Neutrogena is to offer high-quality skincare products at a premium

price point. This means that their products are more expensive than many other skincare
brands, but they are also perceived to be of higher quality and more effective.

In comparison, the pricing strategy of Dove is to offer high-quality skincare products at a

more affordable price point. This means that their products are more affordable than
those of Neutrogena, but they are still considered to be of high quality and effective. This
allows them to appeal to a wider range of consumers who may not be willing to spend
as much on skincare products.

PROMOTION STRATEGY

The effectiveness of Neutrogena's promotional strategies can be measured by the

success of their marketing campaigns and the impact they have on consumers'
purchasing decisions. Some examples of Neutrogena's promotional strategies include
product demonstrations, social media advertising, and partnerships with influencers.

In comparison to Dove, Neutrogena's promotional strategies may be considered more

effective due to their focus on highlighting the scientific backing and clinical testing of
their products. This emphasis on the effectiveness and safety of their products may
appeal to consumers who value these aspects in their skincare choices. Additionally,
Neutrogena's partnerships with influencers and use of product demonstrations can help
to increase brand awareness and build trust with consumers.

Overall, Neutrogena's promotional strategies may be considered effective in helping the

company to differentiate itself from competitors and attract consumers who value
scientific and clinical testing in their skincare products.

J and J VS DOVE
The pricing strategy of Johnson and Johnson is to offer their products at a premium price
point, positioning their brand as high-quality and trusted. They focus on the value and
benefits their products provide to customers, rather than heavily discounting their prices.

In comparison, the pricing strategy of Dove is to offer their products at a mid-range price
point, positioning their brand as affordable and accessible. They often offer promotions
and discounts on their products, aiming to make their products more affordable to a
wider customer base.

PROMOTION STRATEGY

The effectiveness of Johnson and Johnson's promotional strategies can be evaluated

based on a few key factors. First, the company consistently uses a combination of
advertising, public relations, and personal selling to promote its products. This multi-
channel approach allows the company to reach a wide audience and effectively
communicate its brand messages.

Additionally, Johnson and Johnson has a strong brand reputation and has consistently
ranked highly in consumer trust surveys. This trust and credibility is reflected in the
company's promotional efforts, as they often focus on highlighting the safety and
effectiveness of their products.

In comparison, Dove's promotional strategies also focus on building trust and credibility
with consumers. The company heavily emphasizes the use of real women in its advertising
campaigns, which has helped to establish a strong emotional connection with its target
audience. Additionally, Dove has a strong presence on social media, which allows the
company to engage directly with consumers and promote its products in a more
personal and authentic way.

Overall, both Johnson and Johnson and Dove have effective promotional strategies that
focus on building trust and credibility with consumers. While Johnson and Johnson use a
multi-channel approach to reach a wide audience, Dove's emphasis on emotional
connections and social media engagement sets it apart from its competitors

AVEENO VS DOVE
The pricing strategy of Aveeno is to offer high-quality skincare products at affordable
prices. This allows them to compete with other premium skincare brands while still offering
value to their customers.

In comparison, Dove uses a similar pricing strategy, offering premium skincare products
at affordable prices. However, Dove also frequently offers discounts and promotions,
making their products even more affordable for consumers. This allows them to attract a
wider range of customers and compete with lower-priced skincare brands.

PROMOTION STRATEGY

The effectiveness of Aveeno's promotional strategies can be measured by the success of

their campaigns in increasing brand awareness, attracting new customers, and driving
sales. One of their main strategies is utilizing influencer partnerships and collaborations,
such as with actress Jennifer Aniston, to promote their skincare products and create buzz
around the brand. Additionally, they heavily rely on social media advertising to target
their audience and showcase their products.

In comparison, Dove's promotional strategies also focus on influencer partnerships and

social media advertising, but they also have a strong emphasis on creating emotional
connections with their customers through their "Real Beauty" campaign. This campaign
has been successful in promoting body positivity and diversity, which has resonated with
their target audience and strengthened their brand identity. Overall, both Aveeno and
Dove have effective promotional strategies that have helped to increase their brand
awareness and drive sales