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chap 3

price elasticity -
SQp

of demand 1S price

o& price
%
= P2-P1.100
PI
-miolpoint

AQ/ midpoint Q
=

AP/ midpoint P
Demand is perfectly inelastic
• Price elasticity of demand = 0
• Demand curve is vertical

– Demand is inelastic
• Price elasticity of demand < 1

steeper
=>

– Demand has unit elasticity


• Price elasticity of demand = 1
– Demand is elastic
• Price elasticity of demand > 1

– Demand is perfectly elastic


• Price elasticity of demand = infinity
• Demand curve is horizontal
• The flatter the demand curve
– The greater the price elasticity of
demand

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