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price elasticity -
SQp
of demand 1S price
o& price
%
= P2-P1.100
PI
-miolpoint
AQ/ midpoint Q
=
AP/ midpoint P
Demand is perfectly inelastic
• Price elasticity of demand = 0
• Demand curve is vertical
– Demand is inelastic
• Price elasticity of demand < 1
steeper
=>