Success With Agroindustry National Webinar

SUPPLY CHAIN DAN MANAJEMEN RITEL

URBAN FARMING DI MASA PANDEMI

Sumber: https://www.hidroponik.net/

Adi Djoko Guritno

Dept. Teknologi Industri Pertanian

Fak. Tek. Pertanian Univ. Gadjah Mada
Sumber: http://4.bp.blogspot.com/

SWAgBinar - 2021
Sumber: https://www.antaranews.com/
 Urban Agriculture / Urban Farming
AGRI-PRACTICES

Urban agriculture refers

to agricultural practices in
urban areas and their AFFORDABLE
surrounding regions (peri-
urban), and is a Urban agriculture ensures
centralized operation fresh food is available and
involving horticulture, affordable and helps SUFFICIENCY
animal husbandry, producers find alternatives
aquaculture, and other to buying food thus The definition of self
practices for producing reducing the cost of sufficient is having the
fresh food or other living. Donating surplus ability and resources to
agricultural products. food to food banks also take care of yourself
ensures a steady food without help. Having the
supply, which reduces the necessary resources to
expenses by people and get along without help;
families with low income. independent. Able to
provide for oneself
independently of others.

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 Urban Agriculture / Urban Farming

Sumber: https://www.agroberichtenbuitenland.nl/ ; https://www.cnbcindonesia.com/ ; https://www.beritajakarta.id/

https://bibitonline.com/ ; https://www.orami.co.id/magazine/ ; https://www.eneltec-led.com/

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 Tantangan Distribusi Produk UF

Kemampuan manajerial pelaku UF

Infrastruktur untuk pengkolektifan produk

TANTANGAN
DISTRIBUSI Transportasi yang efisien
PRODUK UF
MELALUI Kapabilitas, keterampilan dan informasi
PENDEKATAN
Diferensiasi pasar
KOLEKTIF

Trend perubahan perilaku konsumen

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Sumber: https://www.hortidaily.com/article/9253707/shorten-supply-chains-with-urban-farming/

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 Weaknesses of Urban Farming

Depend on weather
Traditional
Unable to Market
Less land cultivation maintain freshness Competition Innovation

Low quality of seed Harvest season Modern

prices are down Trade

Online
Intensive pesticide Supply chain Market
Investment Unstable A lot of fertilizer Processing &
Problem Regulation
preservation Others
A lot of workforce
Packaging tech.

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 Distribution Channel

Sumber: Agrifood Supply Chain (2018)

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 Model Supply Chain - Retail
Jumlah Produsen
Produsen Retailer
Daerah A
Daerah B Karakteristik Produk UF
Daerah C Organik Non-Organik

Daerah X Jml Produsen

Sayur
Buah
Jasa dan Kegiatan Lainnya
Produsen
Jenis Jasa dan Jejaring
1 2 3 4

Website Struktur Distribution Channel

Jasa yg Go-send dll Short DC Long DC
dipakai Sosmed On Farm o X
Jasa lainnya Pasar o X
Halal
Branding Internet o X
Sertifikat lain
Pelanggan o X
Koperasi
Jejaring Tengkulak X o
Penjualan Platform
Digital Setor Pengepul X o

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 Faktor Yang Dipertimbangkan

Cara Biaya Ketersediaan

pemasaran pengiriman Kepraktisan
jenis
tidak menarik mahal penggunaan
produksi
Volume Ketersediaan
produksi waktu
rendah produksi
Ketertarikan Aturan dan
konsumen Fasilitas Kualitas
persyaratan pembayaran produk
rendah
Integritas
produsen Harga
tidak produk
konsisten Waktu
pengiriman Kemudahan
tidak klaim
terprediksi

PRODUSEN UF KONSUMEN UF

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 Fragmentary - Target Oriented Supply Chain

Potential
Distribution
Potential UF Production Buyer
Channel
Sources Capacity vs
Distribution vs
vs vs
Production Point of
Potential Channel
Sales
Capacity Buyer

PROCUREMENT PROCESSING TRANSPORTATION DISTRIBUTION SALES & RETAIL

Predicted
Local
Demand

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 Integration Level of UF Supply Chain

+ incentive
+ regulation
+ incentive
+ national interest
+ individual interest + local fulfillment
+ strong economic + economic motive
?
+ Uncoordinated
motive
+ silo and fragmented ? INTEGRATED
+ experience based
+ undervalued ? COORDINATED +
? PURE BUSINESS
+
TECHNOLOGY
INFORMATION
ORIENTED
TECHNOLOGY SYSTEM
BAU THINKING
+ INFORMATION

TECHNOLOGY

Fate Certification RFID Agile & Responsible

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 Catatan Akhir Urban Farming

Urban Farming (UF) tersebar lokasi produksinya

Kapasitas produksi terbatas belum terprediksi

Variabilitas produk sangat beragam

Variabilitas kualitas belum terkontrol

Lebih bersifat pemanfaatan lahan yang idle

Dapat berfungsi untuk peningkatan ketahanan pangan

Terbuka peluang pengelolaan distribusi dan ritelnya

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 TERIMA KASIH

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