ILLINOIS STATE UNIVERSITY

DEPARTMENT OF MANAGEMENT & QUANTITATIVE METHODS

PROF. TERA GALLOWAY

MQM 439A15-091: NEW PRODUCT DESIGN AND DEVELOPMENT

PROFESSOR’S CONTACT INFORMATION

Tera Galloway, Ph.D.

MQM Department - Campus Box 5580 - SFHB 208
Illinois State University, Normal, IL 61790-5580
Tele: (309) 438-2914
Cell/Text: (989) 277-2747
E-mail: tlgallo@ilstu.edu

COURSE OVERVIEW

LEARNING OUTCOMES

This course will seek to arm students with strategies, approaches and perspectives they will need to create breakthrough
products and services. We will emphasize how to uncover opportunities to create value, and then design and configure offerings
that capitalize on these opportunities. At the completion of the course, the student should be:

• Competent with a set of tools and methods for product design and development.

• Able to co-ordinate cross-disciplinary teams to achieve a common objective.

• Leverage past experience and specific knowledge from other courses through practice and reflection in an action-
oriented setting.

COURSE FORMAT & TIME COMMITMENT

The course runs for five weeks and is worth three credit hours. The rule of thumb for traditional face-to-
face/synchronous zoom courses is that each credit hour will require three out-of-class hours per week. Please note
that individual time commitments may vary depending on your familiarity with ReggieNet, the principles of course
design, instructional technology, etc.

This course is heavily focused on readings and cases. Students will be expected to read approximately 75-150 pages
of text each week, with heavier readings on Weeks 1, 3 and 5 when class will not meet face to face. Assessments
will be in the form of student-led discussions, quizzes, case analysis and a final project.
Classes will meet from 6-10pm during Week 2 and Week 4 of class via Zoom. Attendance is mandatory for
participation. During Zoom classes students’ video must be on at all times and the microphone must be available.

READINGS AND MATERIALS (REQUIRED)

The cost of materials is approximately $75-$100.

1. ReggieNet Course Page

INSTRUCTIONS: Your central login is your Illinois State University ULID and password. All course
materials can be accessed using the tools listed on the left-hand side of the main ReggieNet page for the
course. This includes the syllabus, announcements, resources & materials, gradebook, lecture notes, and
communications tools such as email and discussion boards.

2. HBSP Cases ($50-$75)

INSTRUCTIONS: Complete the Orientation in ReggieNet which includes the link to these materials. Once
registered and paid on HBSP, students have immediate access to these materials.

3. Book: “Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make
the Competition Irrelevant” ($15-$30)
INSTRUCTIONS: Purchase this book (i.e. Amazon).

4. Zoom
INSTRUCTIONS: Click on the link above to activate your Zoom license. Zoom will be used for the face-to-
face synchronous classes on Fridays from 9am-11am. During Zoom classes students’ video must be on at
all times and the microphone must be available. https://ithelp.illinoisstate.edu/knowledge/5550-overview-of-
zoom/

5. Mac or PC desktop or laptop computer

KEY TOPICS

The following topics will be discussed in class and applied via cases and projects

• Blue Ocean Strategy

• Opportunity Identification
• Value Creation
• Design Thinking
• Disruptive Innovation
• Business Experiments
• Emerging Markets
• Innovating in Established Firms

TECHNICAL SUPPORT

If you need assistance installing software on a personal computer, or if you need help resolving technical issues,
please contact the Illinois State University Computer Help Desk (309.438.HELP, 7:30AM – Midnight, 7 days a week).
GOOD FAITH EFFORT

Students are expected to make a "good faith effort" to fulfill the course requirements. But what does making a good
faith effort mean? To me, a good faith effort means:

• Attending every class meeting,

• Being prepared as evidenced by reading material prior to class,
• Maintaining a positive attitude, and
• Acting in a manner that shows respect for self and others.

NETIQUETTE

Emails. You will need to keep your communications professional. You are likely to have the habit of sending informal
emails to your friends, without regard to correct spelling, sentence formation, or grammar. This is generally not
acceptable in the workplace.

• REQUIRED: Begin the email with a salutation (“Dear Dr. Galloway” or “Dear Prof. Galloway”) and end with a
polite closing (for example, “Regards, Tom Smith” or “Sincerely, Tom Smith” – use your complete name if
the recipient doesn’t know you very well). Note that a simple “Hi” or using someone’s first name is
appropriate only when you are emailing a peer (or a subordinate, for example, a manager emailing one of
his/her direct reports).
• REQUIRED: Always put ‘MQM 340’ or ‘ENT’ in your subject line, followed by a brief, useful topic label, such
as ‘ENT question on essay#2.’ This will help me spot your email amidst all those less important ones.
• REQUIRED: Of course, you need to use correct spelling, sentence formation, and grammar. Make it a habit
now, and you will ease your transition into the workplace.

Emails sent to me that do not conform to these requirements may be ignored.

ACADEMIC INTEGRITY

Students enrolled in College of Business classes are expected to maintain high standards of ethical conduct
within the classroom and when completing assignments, projects, and/or exams. Plagiarism and other forms
of academic dishonesty such as cheating will not be tolerated. Students are expected to provide appropriate
citations for non-original writing even if the original work is paraphrased. Penalties for plagiarism and other
forms of academic dishonesty may be severe. The College of Business Standards of Professional Behavior
and Ethical Conduct can be accessed at http://www.cob.ilstu.edu/professionalstandards.

AUDIO AND VIDEO RECORDINGS

Students may not photograph or use audio or video devices to record classroom lectures or discussions or visual
materials that accompany them (e.g., lecture slides, whiteboard notes/equations). Students with disabilities who
need to record classroom lectures or discussions must contact Student Access and Accommodation Services to
register, request and be approved for an accommodation. Students who violate this policy may be subject to both
legal sanctions for violations of copyright law and disciplinary action under the University’s Code of Student Conduct.

ACCOMMODATION FOR STUDENTS WITH DISABILITIES

Any student in need of a special accommodation should contact the staff in the Office of Disability Concerns at 438-
5853 (voice) or 438-8620 (TDD).

GRADING SCALE

Points
Discussion Leader 100
Participation 100
Quiz (4@50 points ea.) 200
Essays (4@100 points ea.) 400
Final Project 200
Total 1000