Food Product Development

Summer 2022
TODAY’S SCHEDULE

• Example video / Outline

• Introduction to iMovie / OpenShoot
• Video editing software
• Resources
• Class activities: Create a trailer
VIDEO ASSESSMENT

• Technical knowledge is useful when creating your video,

but it isn't everything.

• Creating a video is an iterative process.

• You can revisit any of the prior steps or content to source

additional or different media.
VIDEO ASSESSMENT

• Collect all media resources in one folder;

• When you include your own video and photos make sure you're
following the principles of academic integrity;

• Use the Outline as structure!

EXAMPLE OF SOFTWARE THAT YOU CAN USE
Software Platform Cost Note

iMovie MAC / iOS Free Very intuitive.

Free / Premium with

CANVA ALL
30-day trial
Very intuitive, not really advanced for the text.

Windows / MAC /
OpenShoot Linux
Open Source PPT/keynote need to be converted in pictures.

Very intuitive, a lot of templates. The free version Is very

Trial - 11 CHF/
Adobe Spark ALL
month
limited and leave a watermark on your video.

Easy to use. The trial version is complete but add a

Filmora Video Trial - Student
ALL discount 8 watermark on your final video. Student discount.
Editor CHF/month

Professional software. Free version is complete, just

Lightworks ALL FREE
limited in output format.
EXAMPLE OF SOFTWARE THAT YOU CAN USE

PREVIEW WINDOW

FILES LIBRARY

TIMELINE
ADVANCED SOFTWARE
Software Platform Cost Note
Very original, great templates. Web version. Expensive
Powtoon WEB $$ / month

DaVinci Resolve 16 ALL FREE Professional software.

Final Cut Pro X MAC $$$$ Professional software. Very expensive

$ / month
Advanced software. Bundle with Lightroom, Photoshop,
Adobe Premiere Pro ALL (student
Acrobat etc…
discount)

Avoid mobile applications!

USEFUL RESOURCES FOR B-ROLL

Links Resource Type: Note

Download does not require joining their website. Pay
attention to whether attribution is required, on a case-
Pixabay Videos
by-case basis.

Download does not require joining their website. No

Pexels Videos
attribution required.
All free songs taken from Purple Planet MUST be properly
attributed. However, if you pay for a license, you no
Purple Planet Songs
longer need to attribute.

You must register with their website to download audio.

Pay attention to whether attribution is required on a
Freesound Sounds
case-by-case basis.

Free to use website with thousands of archival materials

Archive.org Videos/Sounds for use. Please check for attribution requirements.
 Special effect

Green screen

OpenShoot:
Quick tutorial: https://www.openshot.org/user-guide/

Full tutorial: https://www.youtube.com/watch?v=l_r12b99TIg

iMovie:
General Overview: https://www.youtube.com/watch?v=udyaRKX1ZQg

Full class: https://www.youtube.com/watch?v=Fc6H881T0_k

https://support.apple.com/kb/index?page=search&type=suggested&locale=en_US&q=imovie+t
utorial&src=globalnav_support

Lightworks:
General Overview: https://www.youtube.com/watch?v=489O4snfHg8

Culinary Arts Academy Switzerland | Lucerne | Le Bouveret | info@culinaryarts.ch | culinaryarts.ch

GROUP ACTIVITY
GROUP ACTIVITY

• Create a short video (max 1 minute). Ideally to advertise the lakeview tasting…
• The video must be interesting and informative
• Plan the video beforehand
• The best one (by vote) will be posted!

“Catch” your audience and give all the information necessary to understand the subject, the
context and the practical information
(When? Where? What?)

Group A - 17/08/22 (week 7) – Lakeview – 11:30 to 12:30

Group B – 18/08/22 (week 7) – Lakeview – 11:30 to 12:30
Group C – 17/08/22 (week 7) – Lakeview – 11:30 to 12:30