E-Magazine New Year Special Edition September 2021rey New Year yAO) 2Board Chairman Message Ato Netsanet Zenebe Board Chairman Greetings ladies and gentlemen this is Netsanet Zenebe hypno- therapist by profession and serving as a board chairman at Breakthrough Trading share company. Breakthrough is made by Ethiopians , from Ethiopians to give back to Ethiopians by keeping up our unity , integrity and building big visions. Itis.a company progressing with more than 89 share holders right now. Wishing the new year brings peace, happiness and love, I would love to extend some short messages for you all. When the number 2013 cha 5 to 2014 we call that chan; What most people consider as a change is the things that the naked eyes see like we call cha building is built or a road is constructed, But all this are exter- nal factors a real change is from inside out like an egg. An egg finishes its growing inside and comes out to form or start a new life but if the egg is cracked open it’s only use is going to be asa food, a food that might not even be enough for a person. So the new life would be altered and there no longer I be a change. If that egg was hatched a life would have been formed which in return would form another one which might feed millions and billions in the process. Our biggest message as Breakthrough in 2014 is to stop working with your conscious mind! Start programming your subconscious mind to achieve the wishes of your conscious mind, It really is possi- bie to accomplish our goal when we start focusing on our sub- conscious mind. People who want to get married, who want build a family, secure a finance , start a legacy e.t.c It is all possible with our subconscious mind, Breakthrough’s alpha trainings are designed to help show the way into using our sub- conscious mind and with it’s journey of less than 2 years of life time we have witnessed more than 5000 peoples life changing. suicidels has started to enjoy life, addicts has stopped their ad: diction people with financial problems are secured and happy people with no goals has find their purpose in life and they are setting up themselves with a big vision to serve society. I want all of us to welcome the new year every single day , every single minute starting from now. Let's not only plan for a day and ignore the rest of 364 days of the year. Let the new year be today, let it be tomorrow, let be the day after that and all of the days in the year. Let’s celebrate, enjoy and eat togeth- er after all it is our beautiful tradition. It is sunshine and flow- ers, really beautiful time of the year but why only end it with a day let’s make every single day sunshine and flowers. when a plant grows oraBoard Chairman Message Ato Netsanet Zenebe Board Chairman The only connection a new year and change has is in people’s mindset, When the year changes number on our calendar changes and our age also increases and that is as far as the change goes since as a man lives change is always happening from his pain, Pain drives a person to change but most people has grown immune to the pain. Like standing in line for a taxi doesn’t faith them no-more, they have gotten used to eating what they could get and not they want, being short of money from month to month is nothing to them, insulting each other on social media is just another normal day out so there is no needs pain from the bad things in order ge into good ones I wish the coming year would be time we live our number one nation in our hearts, a time where we see only good things and not bad, a time where we change the good that is in our heart imo action, a time where we look up to our lord, a time where we,lyk grow and time where we would there to help out others. I love you all ! Have a successful year ahead!!!GM Message August 2021 Thank you all Breakthrough’s family! And Happy New Year! Lam very proud to send my message on behalf of Break- through Trading SC staff’ and management. Iam honored and have a great responsibility before our shareholders, our staff members, thousands of IBOs who are dedicated day and night to build our brand and cur community who are in need of our inimitable personal development trainings. would like to personally appreciate all of the board members for their insights and unrivaled support they extend, which led us implement a successful leadership platform in our company. With the freedom I have as a General Manager of this dynamic organization, we have been dedicated towards excellence and brought a number of success in just one-year. Secondly I would also like to appreciate for my team for their exceptional dedication, humble behavior and passion for change and learn- ing. On the other hand, our [BOs shall take the bigger gratitude for their time, energy and all sorts of resource they are devot- ing to grow our company. We would also like to recognize the efforts of the genuine team, in service team and all other stake- holders exerting their valuable time and energy to put their speck for the growth of our company, Now let me speak three points in brief. First, as you all know our country is in a very challenging situation of having a grow- ing number of unemployment a Dawit Tesfaye General Manager yet graduated active powers, Parallel to this, we are still ina very puzzling tuning point of producing graduates who doesn’t realize their purpose of life, vision and roles in this universe. We have been noticing that, our youth are in need ofa company such as ours. With this respect, we witnessed so many lives changing moments in the process of de- livering our personal development trainings. A great deal of youths has discovered the power of their mind, the power of time and the power of their effort. Itall led them towards the success of their vi- sions and goals. Some had been visualized towards self-sustained life, some to a distinctive lifestyle and others become inspired to be motivational speakers and trainers, Allin all, those who have followed all the principles behind a successful life journey taught by Alpha are actually enjoying their respec- tive triumphs. Secondly, atthe time when people are in bad shape from centric and social solidifying national identity, the existence of our company plays a significant role in terms of avoiding negative thoughts, extrem- ism, and lead our community to focus on self-con- struction. Our trainings purely help participants to ‘exercise on methods of crafting their vision, set their goals and put specific action plans towards the achievement of their goals. Besides, it also helps them to work in team for a better achievement, Such practice is also helpful to the development of an ideal and central national identity, which in turn convert the inactive workforce who are not ready to socialize and find out solutions for their common economic, social and political problems reflected in their life. By performing this, Breakthrough is play- ing its social responsibility, creating job opportunity and shaping sociable and cooperative behavior among Alpha’s family. As Alpha members, we work together, we share benefits together, we over come challenges together and we help our society together!Dawit Tesfaye Finally, Breakthrough has scored a number of achievements over the past one year. Among which, would like to mention that it has started testing Fiker Asquala’s concept and was suc cessfully completed at the end of August 2021. It is of the first kind of company that has filed a positive tax record at the be- ginning ofits business and continue to contribute to our coun- tty by paying all sorts of taxes, On the other hand, it has also participated on the “Arenguade Ashara” project and afforested trees at its sub city, Not only this, our company has contributed towards the reduction of poverty by creating over 5000 jobs and by training countless youths in different parts of our coun- tty. This helped us to create a community who are aware of their vision, who developed critical think tive, who help others and more importantly who play a signifi- cant role in terms of an active participation in their socio-cul- tural, economic and political environment. Allin all, breakthrough looks a small company, however it is scoring a result that cannot be achieved with a group of busi- ness oriented organizations. As this is the result of a team work I would like to appreciate all stakeholders involved in the pro- cess and would also like to call all of you who are passionate to see.a genuine, healthy and wealthy community to come and join us with a vision of making Ethiopia Number ONE in the world! . who are innova-- Customer Service Department As customer service is another brand of our company we aspire to bring the best services to ‘our customers. We have organised and put all the necessary legal documents in front at the place all our guests can see Thanks to our new customer service personnel who joined us we can now communicate with our Affan oromo speaker Ibos by through CFS as well asin person we make sure our customer service agents always weer uniform forbid eating and drink- ing(except water) in front desk area due to our respect for customers, standing well sited as much as possible when we are not busy, wel- coming our customer with smile and welcoming face. Having regular meetings to work on the quality of our service more has become our tradition Assigning one customer service agent for CFS and phone handling so our customers can be served equally by CFS as well as in person so we could highly minimize complains on CFS and working hard to make it zero. Implementing covid-19 protection methods highly by following the necessary procedure ourselves and by informing our guests to wear masks providing sanitizers for our guests We started working Monday to Sunday for the length of 12 hours the whole year including holi- days to serve our customers so we are open every day from 8am to 8pm We always serve our customers attentively while there are discounts and price changes there are bound to be many customers like the May 01 price change dead line day. We sold 876,043.02 only with in one day and we did it strategically and effectively. During registration we are registering by differ- ent more specific format which can identify detail information about the time, date and on which month they would like to take the train- ings and started putting stamp on their work book of the exact date they choose to take the training. We have an easy systematic , specific format which can describe detail information about the time, date and on which month they would like to take the trainings and started putting stamp on their workbook of the exact date to take they choose to take the training. Customer Service ManagerCore achievement and activity of 2020/21 Started to build new data base for online training which will be very convenient for breakthrough IBO’s, trainers and trainees. The developer company starts to do the de- velopment and we expect it on the next 3 month to have new database. To improve social media and improve brand of the break- through we hired social media marketer. Started constant and impressive social media posts about the company event, news about the company, package training schedules and update of any event. Record, Edit and upload package trainings to virtual office for online trainees. Packages were uploaded online Yellow package Amharic, English, Tigrigha and oromifia language Orange Amharic, English and oromiffa language Green Amharic, English, Tigiregha and oromiffa lan- guage Golden Amharic language 3603 Total new customers registered in to our online training platform with last one Year. 341 Total customers get service of upgrade package from one to other to take the training Breakthrough collect $ 594,120.00 from customers and pay $ 267,981.55 Bonus for IBO’s on last year.give 41 physical powerfill process training classes with three languages (Amharic, Afaan Oromo and En- glish), for 1811 total number of wainees. We give 5 physical Habit Building training class in Am- haric language for 98 total number of trainees. We Give | physical Mind Pro; z class in Amhar language for 12 total number of trainees Held the Ist and 2nd Graduation ceremony for trinees who finished taking packge trainings Start giving package trainings for regional states of Ethi- opi Completed powerful process and habit building training package classes to Sudan branch Upload qualifier video training on companies Virtual Office ami Training Department Helen Goitom Prepare and gives completed enabling TOT for break- through trading S.C full time and freelancer trainer Prepared and give the Ist TOT for breakthrough Ibo’s for three days at Saphair Addis Hotel hall Prepared and Held breakthrough network marketing \g5 to events for Alpha Ibo’s. (NDT, BT, NBO, Follow up event and MLM code of conduct and Ethiopi- an law training) Prepare Enabling project to peter capacity of IBOs on network marketing, Prepared and held personal development training every Saturday in Alem cinema and Arada sub City students. traila Organizing an event is one of Breakthrough Tracing’a main task. The Dubai achievers trip ond The big business shoe or BBS were 1e shining stars among the m he company prepared his y. The travel achieves mpany Breakthrough showed its commitment to the IBO's as a promise keeper. The trip preparation began from the surprise dinner that was organized for the winners at Best Western Plus Hotel where management and \uine team were present to make the announcement The win jond elated and surprised about their achie n Gonder, Kidus Yakim, Tesfa Wendemu, 1a, Dagnachew Kabetamu, Negalem Woldetensoy and Kasu Jambo were the winners of the mentioned Dubai Travel award. eakthrough took ci of everything starting from the visa pi cessing, booking tickets, booking hotels, their airport pickup and drop off including activities to do and places to see. All our deara: winners had to do was buckle up and enjoy their ride, and accord- ing to the photos, videos and the testimony they gave enjoying was all they ever did in Dubai! On August ISth 2021, the event Big Business Show (B8S) which was presented by Breakthrough Trading S.C was held with invite guests and IBOS including VvIPs, General Manager, our permanent trainers, Travel Achievers, Genuine team and Board member: ith general number of more than 700 people attending was su cessfully held. The planning of the event and first meeting.The event purpose is to keep the boorning sales to go up on the rate did during the price amendment, promote breakthrough franchise office investment, Tigist Teferi have trainees graduation, to acknowl- eee ace Re fect Pare ree ev erel Reese) ea teraa sae Cnc Pee ede ta | ee tod Se oigeeue rea ecizenters) Rae ead tree ay included a welcoming performance eA ee aie AU oa lane ute enon encase a hW ent key Dees amok EUs Ceres Metter ia seeliou te cell Cen reer oaroa trees ae ee hese Meee Rems a sacha mare Cette Teel eke Cua a oe ama cer route Raa) roan aA Somes) national anthem performance of the fecorig eke ed Pea MUS ES peek ach Ridelcecoae ned ee eee Raa) Neel uaa Nene as uae tenures} requirements for IBOs to join the func pre coReme te ai choles oe) Tay eee Ceol ken coke oad Prog Pec atl ecules Pan Reece ach Pace fey Ee Ne RE echt 4, Having a sum of 1000 total point 5. Getting bonus for 4 weeks before eRe on ed ee cs) 6. Preparing home part and taking photos for 4 weeks VASE x ate PMR Reel ee ae h og Ce comets soa tod Reach otaee cua) Coley STON eee Stared ard rete soko Met ue aden a eo Coenen Da aan Ree ras Pelee seg Raho aay Caen Cola