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BLOG January 15, 2021

Why you
need to be
a ‘Level 5
Leader’
Dominic Monkhouse

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Humility.  Determination.
Passion.  These are three
characteristics of Level 5
Leaders. And it’s these qualities
that set the leaders of great
companies apart from good
ones.

If you’re looking to scale up


your business in 2021, read Jim
Collins’ books.  With over four
million copies sold, ‘Good To
Great’ is one of the best-selling
management books of all time.
It’s breath-taking in its
meticulous detail. A
longitudinal study examining
matched pairs of companies in
the same industries over a long
period of time. Collins was Privacy - Terms

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looking
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different about great


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companies and realised they


centred on leadership. The term
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‘Level 5 Leadership’ was born. 

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What makes
companies great?
The research team scoured
6000 articles in a five-year
project.  Their definition of a
great company was one that
beat the stock market seven
times in 15 years – twice as
good as the results of the
composite index of the world’s
greatest companies.  And out
of 1435 companies, they found
only 11 that were truly great.   

These companies all shared


seven fundamental
characteristics.  They all had
vision, level 5 leadership, the
right people in the right roles, a
culture of discipline, realism
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about
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unwaveringGET
faith, technology
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accelerators and a self-fulfilling


flywheel of execution, acting
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like compound interest in their
business.   
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The different levels


of leadership
Collins defined Level 5 as the
pinnacle of leadership.  But to
reach it, you need to rise up
through the first four levels.  So
where are you at? 

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Company.

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At Level 1, you’re highly
capable. People can rely on
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you
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to make productive
contributions.  You’re talented,
knowledgeable and skilled.

Level 2 requires you to be a


contributing team member. 
Rather than simply being an
effective individual, you work
well with others and are great at
helping your team hit
objectives.

Once you reach Level 3, you’re a


competent manager.  You can
oversee both people and
resources to achieve
predetermined goals.

If you’re at Level 4, you’re an


effective leader who can steer
your company towards well
defined and compelling goals.  Privacy - Terms

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And
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organisation functioning at high


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levels of performance.  This is


where the vast majority of
leaders sit.  Meet Dominic Workshops Blog

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Finally, if you reach Level 5, you
have something different,
unique and rare.  You’re able to
develop your company’s
greatness through what Collins
identifies as ‘a paradoxical
combination of personal
humility plus professional will.’

Coaching around Level 4 to 5 is


intriguing to me. That’s because
Level 4 defines most of the
people running an organisation
or in senior positions.  Level 5
requires you to develop a
humility that’s almost at odds
with Level 4, where you’ve
needed a strident self-belief to
get you there.  It intrigues me
that the most successful CEOs
that I work with are the ones
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that
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The qualities and


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characteristics of a
level 5 leader
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This also intrigued Jim Collins.


The results of his research were
counter-intuitive to what he’d
expected.  Conventional
wisdom holds that
transformational companies
should be led by larger than life
individuals. So it was a big
surprise to find them led by
disciplined, humble people with
passion.  People who didn’t
aspire to be put on a pedestal
or become unreachable icons.  Privacy - Terms

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Butat ones
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indomitable, cast iron will.  It’s


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an odd mix of characteristics


but one that really appeals to
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me in my coaching practice.
‘Humble CEOs with great
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ambition’ is how I describe my
ideal clients. 

These Level 5 characteristics


make a coachable CEO – one
that is happy to ask for help and
act on advice with conviction. 
And also one that I know I can
deliver success for.  When new
clients ask me, ‘What do you
think of me and my team?’ I’ll
often reference Jim Collins’
leadership model.

Humility breeds
respect
Most crucially, Level 5 leaders
are humble enough to ask for
help.  When they win, they say
they were lucky.  When they
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lose,
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They’re more motivated by the


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success of others than their


own success.  The innate irony
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is that Level 5 Leaders would
not recognise themselves to be
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at the pinnacle of leadership. 
Their humility wouldn’t allow
this.  It’s something others
would say about them.  And it’s
this mentality that earns them a
deep level of respect from their
peers.

It always amuses me when I


meet people who claim to be
Level 5 leaders.  Just the fact
they’ve said this betrays that
they’re far from it.  They tell me
how humble they are but
moments later, start boasting
and bragging about their
company’s latest figures or a
recent successful project.  And
I’m left thinking, ‘You are one of
the least humble, most deluded
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and
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Often, the very fact that CEOs


have come toMeet
me Dominic
for help Workshops Blog
shows their humility. They’re
Podcast
willing to admit they don’t Book
knowa Call
everything and see the benefit
in additional support.  And
they’re ready to tackle the
difficult conversations that are
needed to enact real and lasting
change.  Some of my clients
say I should come with a health
warning!  It’s certain that, at
times, our relationship will be
challenging in order to address
the problems and debt that’s
built up.

Discipline gets
results

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The discipline of a Level 5


Leader will show up both in and
out of work.  A ferocious
resolve to keep moving forward,
no matter what life throws at
you.  In my experience, these
leaders are dedicated to
keeping fit and healthy and are
often good with their hands.
They have an insatiable
curiosity about the world and
how to do things better.

This disciplined resolve extends


not only to themselves but to
others. They’re expert at finding
the right people and fitting them
to the right roles.  They know
that this is critical to success. 
Their passion for their cause
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makes
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at his first ruthlessin (in
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way).  I’ve noticed over my


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years of coaching that when I


part company with a client, it’s
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often because they don’t have
this ruthless determination. 
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They may have a weak link on
their leadership team and make
excuses for not fixing the
problem.  Or they don’t have the
self-discipline to do the work –
scaling up is not for the faint-
hearted!

Leading with
passion
Passion is infectious.  People
with conviction inspire
followers – the essence of true
leadership.  Level 5 Leaders
ooze this quality, finding it easy
to get people to join their
mission. Again, it’s that quality
of humility and fierce resolve –
it’s clear that they care far more
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success.
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success forGETothers.  This is an


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intoxicating blend.    

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Overcome the
challenges stopping
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you from reaching
your full potential.
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A-TEAM

HOW CAN I
SCALE MY
BUSINESS?

For many of them, it would be


easy to measure their success
in a monetary way.  But it’s clear
from the Level 5 Leaders that
I’ve worked with that financial
rewards are unimportant. 
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always
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better. TheirGETpassion extends to


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the workplaces they build. 


Creating a great place to work
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and being recognised for this is
important.  That’s because they
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know that to get the right
people, you have to create the
right environment. But these
aren’t soft places to work. 
They’re disciplined
organisations where, if you
don’t step up and deliver, there
are real consequences.  

A growth mindset
Because Level 5 leadership is
about discipline, thought and
action, even if you’ve reached
this level, you’ll always see
room for improvement and
growth.  With this in mind, I
include personal development
goals in my coaching practice. 
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priorities with an Executive Privacy - Terms

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team,
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ask them,
CEO ‘What
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going to do,GETinACCESS
the next
TODAY
quarter,
that will make you better at
what you do?’’  I force them to
Meet Dominic Workshops Blog
be specific and raise the bar.  

And crucially, IPodcast Book a Call


don’t let them
off, as I might have done in the
past.  Because they need to see
that the world is full of
opportunity and they’re on a
never-ending journey.  There’s
no room for complacency.
That’s the antithesis of Level 5
leadership.

Can you learn to be a


Level 5 Leader?
Now, this is an interesting
question.  Can you learn Level 5
Leadership or is it innate?  My
view is that some people are
wired for it and others aren’t.
Some are innately curious, with
an insatiable appetite for
knowledge whereas others are
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happy
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about this in relation to


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organisations’ reactions to
COVID.  Some retreated to their
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bunker and tried to let it blow
over.  Others mobilised and
Podcast Book a Call
took the offensive.

A podcast I listened to recently


suggested a meditation
exercise.  As it unfolded, it
occurred to me that this might
be a great way of illustrating the
concept of servant leadership. 
You sit for a few moments and
think about two people in the
room and the positive things
you wish for them.  They do the
same.  Then afterwards, you
talk about how you, and they,
feel.  It’s a great way to show
how thinking of others can
improve your own happiness.  If
you’re wired that way, you’ll
understand the essence of
Level 5 leadership – that it’s not
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about
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more aboutGET
helping others.   
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That’s not to say that you can’t


improve yourMeet
leadership
Dominic skills. I
Workshops Blog
think it’s possible to work on
humility.  This Podcast Book a Call
is an easy thing
to say but is much harder to do.
Asking for help could involve
setting up an advisory board or
employing a coach or mentor. 
When it comes to discipline and
accountability, there are ways
to put in systems that will hold
people accountable, including
you.  And good communication
rhythms can help you reaffirm
your vision and values over and
over to your staff. 

Finally, when it comes to


getting the right people on the
bus, there’s the first Rockefeller
Habit – making sure the
Executive Team is healthy and
aligned.  Start by making sure
that you’re surrounded by a
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team
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to have productive conflict. 


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This is a big point of reflection


and is vital to disciplined
execution. Meet Dominic Workshops Blog

Podcast
You can find more lessonsBook
froma Call

the works of Jim Collins in the


post 7 important lessons from
Jim Collins’ ‘Good to Great’.

And me personally?
A final word on how I think I
stack up against Level 5
qualities.  I used to think about
this a lot, reflecting on the times
when I led companies through
periods of transformation.  If
I’m honest, where I failed was
not getting rid of the wrong
people quickly enough.  I
always tried to do this with
dignity (and the Christmas
cards and wedding invites I’ve
received since show that, most

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of at
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his time,
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But I could GET


have been quicker. 
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And yes, sometimes I wasn’t


very humble Meet
– I admit it! But
Dominic Workshops Blog
when I was surrounded by a
Podcast Book a Call
great team, this became much
easier.  If you’ve got amazingly
talented people around you, you
can’t help but be humble. 
People don’t bow and scrape to
you.  They know you’re not
infallible.  They keep you
grounded in the knowledge that
your success is down to the
team, not you.  

This piece has more fantastic


learnings – 7 important lessons
from Jim Collins Good to Great.

Written by business growth


coach Dominic Monkhouse.
Find out more about his work
here. Read his new book, ‘F**k
Plan B’ here
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IMPORTANT LEVEL 5
LESSONS LEADER?
FROM JIM
COLLINS’
‘GOOD TO
GREAT’

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