AJ Candelaria
LMGPROT K32 Notes
5/9122
IP is a tool. It is only a means to an end,
‘A sword and a shield,
NPEs
-Non-performing entities.
-Buy patents without using, and scout for
individuals that use their IP so that they can
send a cease-and-desist letter and charge
them a sum of money.
Case digest (bonus points)
-Alll cases discussed, handwritten in yellow
pad.
1* reading assignment: read sections 1-27
R.A. 8293
-Intellectual Property Code of the Philippines
8/9/22
First Lecture.
fodule 1: Nature of Intellectual Property
Intellectual Property
Any product of the human mind.
Intellectual, Intangible, not yet
owned.
- An incentive to create; protects
inventors from misuse of IP.
- Law is only a small facet; a
significant part of it involves creation,
fair use, artistry, etc,
+ IP serves as a valuable asset for
commerce; intangible goods,
goodwill, etal
- Patents are effective upon filing.
Pending patents do not protect IP,
~ Since the industrial revolution, the
nature of the global economy has
shifted from real property to
intellectual property. The primary
asset in the technological revolution,
now, are ideas.
- IP is formulated to balance the
interest of creators and the public;
exclusivity and disclosure are
considered to deduce the effective
time that IP is protected from public
use,
~ _ Off-patent; the cost of filing for use of
IP is lowered.
jodule 2: What is Intellectual Property
IP is divided into two.
-Industrial property (Inventions, trademarks,
industrial designs, geographic indications;)
-Copyright (literary, artistic works; designs.)
Patenting is a business decision. Why?
- Patenting costs money (annual costs
for maintenance, if not paid you wi
lose the patent.)
+ Trade-off; should we — maintain
patents? The variable for deciding is
whether itis still profitable.
4 patent exists (and thus imposed)
in country A but not in country B,
country B is free to utilize the IP.
Thus, you must patent in countries
you do business in,AJ Candelaria
LMGPROT K32 Notes
Why is there an IP system?
~ Sec. 13, Art. 14, 1987 constitution
- RA. 8293, Section 2
Patents are not guaranteed to be granted
in every country based on sovereignty
Principles. Countries can grant or deny
Patents. All signatories to the different
treaties, Paris convention, should exercise the
duty to impose similar trademark, copyright
policies — uniformity in standards.
12922
Second Lecture
Amendment of the IP Code.
Bureau of Copyright
IP is a global phenomenon,
One of few legal disciplines that relies on
international treaties and agreements.
Later 1800s
1. Paris Convention
~ Industrial property
- Patents
- Utility models
- Inventions
2, Berne Convention
= Copyright
- Artistic and Literary works
CONGRESS CANNOT repeal IP code,
copyright, because it is constitutional.
SECTION 2; IP has a social function —
distribute knowledge to its citizens, for the
benefit of the common good.
Trademarks are more for private rights; no
one can use it without permission from the
owner
Common good and patents; once inspired, it
becomes part of the public domain
Common good and public domain: Anyone
can use it,
Liberalization of registering IP. Normally it’s
‘a tedious process to register.
SECTION 3: Assignatories to a treaty
(TRIPS, Paris agreement, etc.) that the
Philippines is a part of, and those countries
that recognize and authorize Philippine
Patents shall be entitled to benefits of
Philippine IP law. RECIPROCITY. The
benefits of a PH citizen is granted to the
aforementioned partner.
SECTION 232 (2015 edition): If a Filipino is
imposed any restrictions, limitations in a
foreign country shall also be applied to their
foreign citizens residing in the Philippines.
REVERSE RECIPROCITY.
RA. 10372 (2013): Amendments to RA 8273
Director General now possesses. visitorial
powers towards establishments that violate IP
law. Policing power. This takes out dueAJ Candelaria
LMGPROT K32 Notes
Process (we can violate rights for the benefit
of the common good.)
Copyright is protected UPON CREATION.
- Non-formality rule. There is no
formal need to register copyrighted
IP. Good practice is to register it to
have proof that you were the original
creator.
~ Rights are created upon creation.
~ Expression of an idea is tied to the
creator, for as long as these ideas are
original, and originating
~ People are incentivized to register
their copyright to monetize their
creations.
~ Because of the influx in registration,
the Bureau of Copyright.
= Copyright Management
Organizations (PHILSCA).
Patent
-Technical solution to a problem.
-Assumption: there is a problem to be solved,
and your patent is the solution. It must be
technical, possessing a scientific backing.
-Constraint: must be a human-made solution,
Elements of Patentability (Which of the three
is most important, that without it all other
elements are non-existing?)
+ Novelty
- SOMETHING NEW.
+ Inventive step
+ Must NOT be obvious.
= Industrial applicability
~ Can it be mass-produced, rolled-out,
distributed, reasonably
manufacturable in a host of differing
areas.
-Reciprocity
-Reverse-Reciprocity
Types of technology
1. Disruptive
- Game-changing
system/invention/solution that
disrupts the status quo,
Incremental
- Minor improvementvchanges to
existing technologies.
29/09/22
Section 28, Right to a patent — inventors,
heirs, assigns. If there are more than two
inventors, the right shall belong to them
jointly.
Labor theory in justifying ownership — if
there are no provisions regarding the
equitable distribution of ownership for the
patent, then Section 28 will preva
The idea, solution, is the object that must be
considered for ownership. The intangible
idea is protected by IP law, not the actual
Product that was created based on the idea.
Prototype ~ physical manifestation of an idea.
A prototype IS NOT required to file a patent.AJ Candelaria
LMGPROT K32 Notes
Section 29. First to file — Whoever filed first
has the right to claim ownership. Earliest
filing date, priority date. Regarding inventors
that created the same product.
Priority date ~ a filing in any jurisdiction that
you claim. The priority date is the first date
of filing of a patent application, It is essential
for determining whether any subsequent
application for the same invention can still be
assessed as novel. It also makes it possible to
determine whether the subject-matter of a
Patent application is prior art on a particular
date. Must be filed within 12 months of filing
Example. Jan 1, Hong Kong. Feb. 1,
‘Thailand. March, 1, Philippines. Respective
of the country. Earliest priority date, HK.
Priority dates are specific to the respective
jurisdictions.
Novel at first filing, or available and first to
at priority date,
Section 30. Provisions for who owns the
Patent. Those who contribute, employees,
ete.
Payment of salary, regularity of work,
employer-employee relationship.
If an employee constructs the invention
during their time working for their employer,
despite using the employer's resources, they
would still own the invention/rights to the
patents as long as that invention or act is not
part of their regular duties.
Section 31. Right of priority —
Patent Applic
ion
Comprising vs. Consisting
Compris
not mentioned,
there may be more elements
Consisting — these are the only elements
included,
Requirements for patent
+ Unity of invention
+ Industrial appli
+ Inventive step
- Novelty
~ Clear and concise cl
- Must not include any of the
provisions included in non-
patentability
FOR 10/06/22
Sections 61-84
cancellation of patents
remedies
infringement
‘doctrine of equivalents”
Upon receiving a patent application, Gov't
must guarantee that there is novelty.AJ Candelaria
LMGPROT K32 Notes
10/10/22
(Godines case)
When the there is a litigation, the court will
look at the claims
Secondary evidence provides additional
context to the claims
TRADEMARK - any visible sign capable of
distinguishing the goods (trademark) or
services (service mark) of an enterprise from
that of another and shall include a stamped or
marked container of goods; visible — word
mark, pictures, symbols, slogans,
Other countries — registerable smell, sound
marks
-Used to promote products, increase sales,
customer loyalty, franchising (marketing,
goodwill, reputation)
‘ONLY VISIBLE SIGNS can be
trademarked in the PH.
-Gives the company exclusive right to
prevent others from using identical or similar
marks.
-Might be licensed to other countries; ba
franchising agreement.
-Brings a stream of income separat
company’s original function
All other trademarks, except for a well-
known mark, requires registering for patents.
SECTION 121-125
Functions of the Trademarks
- It allows customers/ consumers to identify
and differentiate a product (whether goods or
service) from its competitors. aka
Identification and_——_—Diifferentiation
~ It plays a significant role in the marketing,
branding, and brand awareness of companies.
by contributing to the image, reputation,
goodwill and identity of the company's
product/service to customers,
-It_ provides incentives for companies to
maitain and improve the quality of their
products or services as their trademarks had a
positive reputation
= Itgives the right holder the exclusive rights
to use and exploit the mark as well as prevent
others to use
‘Trademark characteristics
-Must be distinctive
Distinctive mark: strong
Descriptive mark: weak
Fanciful names have a problem of
addressing what it provides to new
customers, but once its function is
already known, it will have a benefit
due to its name.
-Must be novel (entails availability, must not
have been registered before.)
Important to do a trademark searchAJ Candelaria
LMGPROT K32 Notes
“Must NOT be deceptive/misleading,
descriptive, general, or contrary to public
order/morality (Section 123, IPCP).
‘Trademar\
fringement
-Will there be likelihood of confusion for
Parody brands and actual brands? Case of
unfair competition on riding the success of
the parent brand.
Quiz 2. October 24. On Trademarks.
10/22
Registrability of trademarks (Becomes less
and less registrable.)
1. Fanciful
2. Arbitrary
3. Suggestive (Suggests the nature of the
product)
4. Descriptive (Cannot be registered)
5. Generic
Absolute grounds
Generic (Obvious word)
Customary to trade (Similar to
generic terms, already used in the
conduct of the product/service)
3. Descriptive
4. Deceptive (Misteads the public about
the ingredients used in the product,
the origin of the product, the
trademark presents itself as one
Product but is actually something
else.)
5. Against public policy (Promotes
violence, terrorism, invokes hatred
against groups of people.)
6. Already registered
7. Others’
Service mark ~ if the product is a service
Well-known mark ~a very popular mark in
the international arena that does not need to
be registered locally. But itis still encouraged
for owners to register to avoid any issues if
ever the market in a specific country does not
recognize their mark,
Secondary meaning ~ So distinctive
that it’ might get a secondary meaning.
Generic names for brands, marks can gain a
secondary meaning, and can thus be
registered. Different meaning in the marker,
Collective mark — Shows that you are a
member of a group/organization,
Certification mark - Shows that you have
complied to and passed certain standards.
Word marks ~ “Never shall we fail.”
Figurative marks — logos.
‘Three-dimensional marks — Paci
ult, coca cola bottlesAJ Candelaria
LMGPROT K32 Notes
Sound marks — Not registrable in the
Philippines. Melodies, distinct, recognizable
effect.
Scent marks — non-traditional _ marks.
‘Smelled. Not registrable in the Philippines.
Color marks — Not under grounds for
registration but is included under current
registrable marks, Required to pay additional.
Nice ation ~ There are classes of
goods; if your class is far from that of a senior
mark, then it is clear to be approved. If it is
found within the same class, then it would be
denied.
Trademarks
Colectwa Marks
Exception to first-to-file rule:
1. Bad faith
2. Prior use in good faith
‘Trademark infringement
Owner of the mark is able to restrict others
from using their mark,
- Based in likelihood of confusion.
incy test”
Holistic test” ~ Looking at the
entire mark,
THE PH EMPLOYS BOTH TESTS, BUT
THE SC ALSO MAKES A MISTAKE ON
WHICH OF THE TWO SHOULD BE
EMPLOYED.
20/10/22
INDUSTRIAL DESIGN
-Omamental or aesthetic aspect of an article
-Assures the owner of an exclusive right
against unauthorized copying or imitation of
the design by third parties.
-Terms of protectios
for same duration,
5 yrs, extendable twice
US PATENT = DESIGN PATENT
PH PATENT = INDUSTRIAL DESIGN
PATENT.
Protects the design, not the
technology. The visual, wearable
aspect.
Designs protect the appearance or
form of a product.
An industrial design is an aesthetic aspect of
an article, in the sense that it may be 3d or 2d.
From jewelry, tech, appliances, vehicles,
there a different types of industrial goods.
-Optimize function, value, appearance for the
benefit of the consumer and manufacturer.AJ Candelaria
LMGPROT K32 Notes
24/10/22
Copyright
RELEVANT LAWS TO IP AND E-
COMMERCE
+ Statute of Anne
+ Intellectual creation
~ Ant 721.CC
- Ant. 722
~ Art 723 (Letters are owned by the
person to whom they are addressed.)
- E-commerce act (RA 9003)
> Act3134
= COPYRIGHTS ARE
ESSENTIALLY ECONOMIC
RIGHTS. To copy, sell.
- MORAL RIGHT: right to be
identified or not in the presentation of
your work,
~ Kant: Separate economic right and
moral right.
IP IS NOT LIMITED TO THE IPCP, IT
CAN ALSO BE FOUND IN THE CIVIL
CODE (CC),
Statutory right (without a law, It (IP) is not
protected.)
~idea-expression dichotomy (IN
COPYRIGHT IP, THE IDEA IS NOT
PROTECTED, BUT ONLY THE
EXPRESSION OF THE IDEA (opposite of
patents)
No-formability rule (You do not need to
register copyright. Protection is automatic.
Basis: Berne Convention)
-expression or ity (Novelty in copyright
is originality. It need not be new. “Everything
under the sun has been seen.”)
WHEN HE OR SHE MAKES A PAINTING,
SCUPLTURE HE CONTRIBUTES A PART
OF HIMSELF IN THE ARTWORK —
extension theory, Kant. E.
27/10/22
Copyright, continued,
Copyright - Legal protection extended to the
‘owner of the work that they have created
(WIPO). Bundle of rights over a creator's
work.
Is it possible to have similar works
independently done by different creators?
Yes.
Conditions:
not a requirement for copyright.
Protection is guaranteed under the sole fact of
creation imespective of the mode, form,
content, quality, and purpose.
Losi1/22AJ Candelaria
LMGPROT K32 Notes
November 14, 2022 - Quiz 3, TOPIC ON
COPYRIGHT.
COPYRIGHT IS A STATUTORY RIGHT,
Includes both economic (rights out of the
financial, commercial aspect of the work
once distributed) and moral (attached to the
author to be known as the maker 0 to be
anonymous) rights.
Economic rights may be assigned or
transferred, but Moral rights cannot be
waived or assigned.
Original works
Derivative works (Has a copyright of its own)
- Compilation works (You need the
author's permission to compile the
works.)
Denicola Test - if you can separate the
aesthetic aspect from the functional aspect.
EXCEPTIONS TO THE RULE OF
COPYRIGHT. WORKS THAT ARE NOT.
PROTECTED.
Who owns the copyright?
-Literary and artistic works: Author (Default
under copyright law.) Transferrable to heirs,
publishers as it is an economic right.
-Joint-ownership: Co-authors (If the works of
each of the authors are distinguishable from
the other then they own each of their
contribution. Ifthe — works are
indistinguishable then the authors will enjoy
coownership.)
-Work not part of regular duties: Employee
Determining employee-employer
relationship to determine copyright
ownership. Four-fold test. Most important?
RIGHT OF CONTROL.
If employee performs regular duties, then
employer owns the copyright.
Audiovisual works: director, etc. (EACH OF
OWN THEIR SEPARATE ASPECTS OF
COPYRIGHT. If hired to contribute to a
Project, they waive the right to claim
copyright of the project and are provided a
‘monetary sum — salaries ~ to compensate for
the waived right.)
-Letters: Writer (see. 178, IP Code.)
-Ownership is also determined by the IP
Policies of the institution,
IIL
Related rights of copyright.
-Not copyright per se, but give life to the
materialAJ Candelaria
LMGPROT K32 Notes
-(Related) Rights of performers (actors,
singers, interpreters.) (eg. Prohibit video-
tapi
If song lyrics are protected by copyright, the
of the song has related rights of
copyright as a person that has covered the
aforementioned song and lyrics.
Recording performances and uploading it for
Public consumption without permission from
the performers is bootlegging. Piracy
-Rights of phonograms (eg. CD copies.)
PUBLIC EXHIBITION OF A WORK
WITHOUT PERMISSION.
1722
Fair use
-Purpose: CRITICISM, COMMENT, NEWS
REPORTING, TEACHING INCLUDING
MULTIPLE COPIES FOR CLASSROOM
USE, SCHOLARSHIP, RESEARCH, AND
SIMILAR PURPOSES (SEC, 185.1, IP
COADE) (Not an infringement of copyright)
4-FACTOR TEST
Standard)
(PNAE) Global
(MERELY INDICATORS; If you pass one
test but fail another, then the more tests you
Pass, the likelier your case will be considered
fair use.)
WHICH OF THE FOUR IS MORE
IMPORTANT? Could be the economic effect
(21722)
-Purpose and Character of Use
-Nature of Copyrighted Work
-Amount and Substantiality
-Effect upon potential market/value (Sec.
185.1, IPCP)
Fair use is one of the defenses to copyright.
When you use codes for interoperability (e,
10S cannot operate with Microsoft. Making a
decompilation of the code to make IOS
compatible with Microsoft products,
indirectly copying the code of both
companies, such reproduction of computer
Programs to achieve interoperability is
PROTECTED BY FAIR USE.)
We want interoperability to be able to use
each other's programs.
Limitations of copyright
Section 184, IP Code
-Recitation/performance of a work if done
privately and free ofAJ Candelaria
LMGPROT K32 Notes
no admission
charge/charitable/religioy
fees;
-Quotations compatible with fair use:
-Recording of broadcasting institutions:
Judicial proceedings, legal advice;
Public display of original copy of film
provided the work has been published;
-Done privately, non-commercial, and with
proper citation of the author.
20/11/22
What is the use of protecting the IP if itis just
archived? It is not beneficial to society. IP
must reach the common people (technology
transfer.)
Fair use
- Delicate middle ground (Role of
government: balancing the rights of
the author and the rights to fair use by
the public.)
- RA. 103721, IP Code, Sec. 185)
INCLUDING LIMITED COPIES for
classroom use, scholarship, or similar
purposes.
Arguments made by those that do not believe
in copyright
- Ideas should be free so that anybody
can benefit from the expression of
ideas, Argument? Expression of ideas
requires creativity and hard work.
Such sacrifice must be compensated
by protection and economic
Privileges. For some people, their
work is their sole source of income.
In the case of parody. Parody, most of the
time, is fair use. You cannot parody without
copying the essence of the material.
Citing can free you from plagiarism, but IT
DOES NOT PROTECT YOU FROM
COPYRIGHT INFRINGEMENT,
Limitations on rights of performers (Sec. 212,
IPcP).
-Use by a natural person exclusively for
personal purposes;
Cam published work be reproduced? Yes, if
the reproduction is a single copy and must be
used by a natural person for research and
private study... EXCEPT:
- Architectural works
constructions.)
- ANENTIRE BOOK, or a substantial
Part thereof, or a musical work in
graphic form by reprographic means,
- A compilation of data and other
materials
- A computer program except as
provided in Sec. 189, and
(buildings,
Why are computer programs protected by
copyright and not patents? Software is
protected by copyright (according to
the TRIPS agreement.)
From WIPO: Computer programs are written
in codes and therefore are expressions of
ideas, Moreover, inventions in software areAJ Candelaria
LMGPROT K32 Notes
far and between, and improvement are
jeremental, and if these are incremental then
it cannot pass inventive step. (Unti-unti yung
progress.)
If the software is combined with a device then
the sofiware can be part of the patent
application of the device, if it is used to run
the device.
Bere convention: Software should be
protected by copyright.
Can a Library make Reproduction of Works?
Yes, to some degree. If the library is a non-
profit and makes only makes a single copy
(AMENDED INTO LIMITED COMPIES)
under the following instances:
~ Work cannot be lent due to fragility
~ Isolated articles in composite works
for expediency for research and study
+ Preservation and replacement (lost or
destroyed) and not available from the
Publisher, or is out-of-stock (Sec.
189,)
Can a computer program be reproduced?
Yes, but only one backup which is necessary
for its use r for archival purposes (Sec. 189,
IP Code.)
- Digital Rights Management (DRM)
to protect. ~— works. from
infringement.Breaking this is already
fringement.
Copyright Infringment
Unauthorized use of copyrighted rial
inder part IV of the IPCP. Copying,
counterfeiting, forgery, bootlegging.)
- Aiding or abetting such infringement.
= Possession, for the purpose of:
- selling, letting for hire
distributing for purpose of trade,
exhibit (Sec. 217.3)
(POSSESSION BY ITSELF IS NOT
GROUNDS FOR INFRINGEMENT.)
Piracy: Optical Media Act (illegal
reproduction, sale, etc. od optical media.)
: Telecomms. IP can be
Trading with
Digital media w
used as ammunitic
competitors.
Does copyright extend to the intemet?
Yes by virtue of treaties entered into by
member states (Beme Convention, Rome
Convention, TRIPS, WIPO Copyright
Treaty, WIPO Performances. and
Phonograms. Treaty.)
If the copyright crime is committed in the
internet, where should the crime be files since
it’s international? Jurisdiction: where it was
manufactured, accessed, where the
infringement was committed. Right now,
there is no answer.
Kinds of infringement;AJ Candelaria
LMGPROT K32 Notes
Direct (downloading from the
internet)
2. Indirect (Vicarious liability, eg. Club
Band)
3. Contributory (instigating or aiding)
“Parents responsible for their children's
infringement.”
“Drivers are liable for the vehides that they drive.”
Plagiarism is an ethical/moral concept (it is
morally wrong.) Copyright is a legal concept
(tied to it being a statutory right.)
Plagiarism is not a crime. Consequences of
plagiarism is administrative (dismissal, stake
in reputation, suspension, etc.)
“Basis for credibility, career. Sometimes more
important than money.”
Good faith is a defense that does not
necessarily hold because you ought to know
the source of the information you were liable
against. In ethics: KNOWLEDGE YOU
CAN OVERCOME.
You can commit plagiarism and copyright
infringement within a single act.
Remedies against Infringement
= Injunction
- Damages
~ Impounding of sales invoices, et
- Destruction of infringing materials
Seizure and impounding of evidence
in infringement
> Criminal action
11/28/22
2™' Case Report topic: Rogers vs. Koons
(Grp. 9)
Other works: Fair use?
-Compilation (RA 10372)
-Parody (Campbell vs Acuff-Rose Music,
Inc.; Vanilla Ice vs Queen)
-Mash-up (Almost always. infringement,
unless permission is explicitly obtained.)
-Painting to sculpture? (Rogers vs Koons)
-Similar Tunes (Vanilla Ice vs Queen/David
Bowie)
-Mobile (Software
applications/source code are protected by
copyright. Interoperability is the exception.)
(Habana v. Robles, 1999) If so much is taken
that the value of the original is sensibly
diminished or the labors of the author ace
Substantially appropriated by another, then
there is infringement.AJ Candelaria
LMGPROT K32 Notes
Copyright certificates are not conclusive
proof of ownership but mere notice of
recording
-Performance for profit (Philsca)
(Pearl Dean vs. Shoe Mart) Copyright in
Commercial Advertisements apply only in
the content of the light boxes.)
-Fair use: downloading photos for classroom
assignment? Yes, in most cases.
-Bought original licensed software and made
backup copies?Yes, but only one copy and
use the original copy.
-Take a picture of a painting and sell it as my
work? Yes, it violates the economic effect ~
4 fold test. If you opload it onli
media
-Playing music in a store to attract
customers? Not fair use.
Can a professor show a film in class from the
library's DVD copy? It depends on the
amount shown from the film,
Singing a Happy Birthday at a part
184, IPCP, protection.)
Amendments to the IPCP (2012)
-Creation of the Bureau of Copyrght (Sec. 6)
-Expanded powers of the Director General
(police powers, Sec. 7)
-Definitions: Communication to the public”
“reproduction”
-Additional limitation on copyright for the
blind (Sec. 184)
-Accreditation of Copyright Management
Offices (Philsca)
-Fair Use definition (limited v. multiple, Sec.
185. Giving copies to some students is
Protected, but giving to alll violates the
concept of a limit.)
-Reproduction by libraries (Changed from
one to limited, Sec. 188)
-Importation and exportation of infringing
materials (sec. 190.3) (removed 190.1 and
190.2)
-MORAL RIGHTS (s
cannot be waived.)
198; moral rights
Concept of secondary
technological measure
infringement;
More damages in violation of technological
measures and ERM
-Disclosure of information to copyright
-Requirement of IP policy for schools and
universities
Ifyou want to use the IP of others.
-Check if protexted
-Check if itis under fair use
~Check who the owner is and ask for
permission.
-Option: Just link the material
If someone uses your work without
permission...
-Write a warning letterAJ Candelaria
LMGPROT K32 Notes
-Contact the website host
-Give option to license
Other copyright concerns...
Copyleft
-Digitization of Libraries
Copyright tips...
“Use works in public domain
(government works, news of the day,
‘common knowledge.)
-Use licensed works (Creative
Commons, liberal application of IP
rights)
-Upload only works you made or
authorized to use. Don’t upload the
works of others, especially
‘commercial rights are on the line.
-Conservative application of Fair Use
(Make sure, even if not guaranteed,
that you pass all four.)
-When in doubt,
for permission.
5/12/22
‘The Ecosystem of Technology Transfer and
the Helix Model of Innovation
Recap of first few lessons in LMGPROT
Evolution of Economics
Agrarian > Industrial > Technological
“grow” > “make” > “invent”
Real Property > Intellectual Property
Part of IP management; “How do we transfer
the things that we do in the laboratory to the
market?”
Two Missions of DLSU
1. Teaching (Transmission of existing
knowledge.)
Not merely contented with teaching existing
knowledge: we also want to contribute to the
breadth of existing knowledge.
Third mission? To create knowledge that
enhances the quality of life and spur
economic development. Turing research
into products and services for business and
Value Proposition
For Apple, its QUALITY.
Students go to DLSU, despite the tuition, for
the good education,
Customer segment: Who derives value the
most from our services, products? Target
markets,AJ Candelaria
LMGPROT K32 Notes
“Valley of death” principle
It's easy to get funding for research but it’s
Way more difficult to get investors to develop
and commercialize the research. (DLSU
DITO, )
“IP-based technology transfer is central to a
university's mission and a major asset for
national/regional economic development.”
“The Bayh-Dole regime and associated
university practices have not seriously
undercut traditional avenues of transfer NOR
interfered directly with research and
knowledge generation for its own sake.”
RA 10055 Tech Transfer Act (PH version of
Bayh-Dole Act)
Ownership, management, use of Intellectual
Property research funded by Government.
IP Strategy — balancing patenting,
Publication, research funding, conflict of
interest, public goods, etc. to guide
inventions into becoming commercialization.
Tech Transfer Lifecycle
R&D
Invention
Evaluation
IP Protection
Marketing
Licensing
Product Development
Public use
SAD VeYPH
WHAT IS TECH TRANSFER?
-Variety of academic activities moved into
the public sector.
-Transition of activities in one industry for
the benefit of another.
-Formal licensing of tech and IP to third
parties
-Process of protecting inventions and finding
the right licensing partner.
Why do universities engage in tech transger?
-Complements the first and second missions
(DLSU). The third mission,
It is not taboo for universities and their
faculty to enter business. Entrepreneurial
university
“Sometimes the commercial route is the best
way to deliver benefits from university
research results.” (Hockaday, T.)
“University technology transfer isa
commercial activity with benefits that go well
beyond the opportunity to make money.”
(Hockaday, T.)
Invention vs Innovation (Innovation applies
the invention into the market.)
Tech Transfer office determines the
applicability of IP for inventions. Then, the
technology will be open to selling forAJ Candelaria
LMGPROT K32 Notes
licensing. Afterwards, offshoot companies
will then develop the companies.
Goal? To be sold by bigtime investors.
Research Support helps obtain funding, while
TTO helps commercialize the invention;
UNIVERSITY will then OWN the results.
Royalties,
T or F. Research team should be included in
the startup. TRUE,
Tor
the
Inventor is the best person to become
EO for the business. FALSE.
Triple Helix (TTOs)