History {In 1953 the first Hilton opens in Europe: ‘Was founded in 1919 by Conrad Nicholson Hilton. a ‘The frst hotel that he opened was named the Mobley Hotel. With the profit earned from his investment in this hotel he managed to ‘open 3 more hotel until 1920. History ‘With the equity and the profits from this four top hotels he ‘managed to open the frst hotel that carried the Hilton name. ‘Dallas Hilton opened August 2, 1925 and was so successful that he received many invitations to build or manage hotels all over North Texas. History Later on he continued and purchased other hotels but ashe faced Great Depression Hilion was nearly forced ino bankruptey and almost lost most of his hotels. Fortunately, he managed to make an ‘agreement with the National Hotel Corporation where he became the manager ofa combined chain between the 2 companies and ‘eventually regained control of his 8 hotels. ‘By 1939, Hilton’ Texas hotel debts were paid in full and he began ‘expanding his company outside the state wit the purchase of ‘hotel properties in San Francisco and Long Beach, California,1925- Dallas Hilton 1927- Abilene Hilton . 1928- Waco Hilton Hilton Hotel Chain 1929- El Paso Hilton 1939- Expansion California Customers really matter Hilton Hotels & Resorts ‘Today, Hilton welcomes guests in more countries R ae than any other full-service hotel brand, with more ecognition than 540 hotels and resorts in 78 countries across six continents. Aae More than 540 hotels and resorts in 78 countries, Vv Personalization #1 in Brand Awareness: largest upscale brand distribution in world Absolute #1 positioning in meetings and V Service Recovery conventions business Vv Customer Analytics Hilton Segmentation [cecal Located in almost every county around the globe Demoqaphie® lneome/Occupation Socio-economic group and familie yee Psychographicy Based on lifestyle, values and the personalities of is customers echvioisic Customer loyalty the ers stats, purchase oeasionHilton Brands Besides the services that they offer asa hotel brand, Hilton has other brands that satisfy all the possible customers and reach a broader target market. W 7 ® SONRAP’ Hilton arden epeh@ Home Full - Service @® Hilton cenlo #) B DOUBLETREE tion Grand Vitis H Stylish vacation ownership resorts in select destinations Lifestyle Luxury WALDORF ASTORIA can vores enon CONRAD