The Fair Trade movement, which emerged primarily in European countries, is developing and

spreading with different practices in all countries of the world. In 2008, Fair Trade certified
sales totaled approximately $4.08 million worldwide, up 22% from the previous year. While
these rates constitute a small part of all commercial goods in world trade, for some products,
they vary between 20-50% within their product groups.
Consumers express their responsibilities towards society through ethical consumption
behaviors. Ethical consumption is expressed as being interested in certain ethical issues in the
purchase of a product and choosing freely accordingly. Today, consumers are reflecting their
interest in buying products based on positive ethical characteristics (fair trade, environment,
biology, social, etc.) or boycotting perceived unethical characteristics.
In this context, from a consumer point of view, "Fair Trade" means shopping at better prices,
good working conditions, creating conditions that will allow local people to stand on their
own and creating opportunities to trade with developed countries on fair and equal terms. The
"Fairtrade" brand on the product is considered an independent trademark, a guarantee of fair
trade with the producers . In the face of the negative effects of globalization, there are
practices that accept that there are injustices against the producer in trade and production,
especially in developing countries, albeit limited. In this area, fair trade practices in food and
beverages from developing countries, especially in the tropics, are found in the USA, Canada
and Continental Europe. Although these practices are not very effective, they help us
understand fair trade. According to the above-mentioned findings, Sainsbury's criticism of the
Fairtrade organization is a complete hit.