[Total No. of Printed Pages-4 [21001/21101] M.B.A./M.B.A. TOURISM & HOSPITALITY DEGREE EXAMINATIONS SECOND SEMESTER PAPER - I: MARKETING MANAGEMENT (WE.F. 2016-2017 Admitted Batch) (Common for M.B.A.&M.B.A. T&H) Time : 3 Hours Maximum : 75 Marks Section - A L Answer any five questions not exceeding one page each. (5x4=20) What is Global Marketing? What is Targeting? Explain Product differentiation. What is penetration pricing? Explain Direct Marketing? Explain emerging trends in Marketing. What is Consumer Behaviour? era VP wy What is Green Marketing? a [Tum overQ) [21001/21101] Section - B IL. Answer all the questions not exceeding 4 pages each. (5*8=40) What is Marketing? And explain the developing marketing strategies in detail. (OR) b. Explain the micro and macro environmental factors affecting on marketing environment? 2. a. Whatis Marketing Research? And explain the — marketing research process. (OR) b. What is meant by. Market Segmentation? Explain the process of market segmentation. 3. a. Explain the different stages of Product Life Cycle Management in brief? (OR) b. Explain consecutive steps involved in the process of New Product Development? 4. a. Elucidate the various factors influencing pricing policies? (OR) b. What considerations should be taken into account while selecting the channels of distribution? Explain them with suitable examples.iW) GB) [21001/21101] 5. a. What is Personal Selli hat ing? And explain th Principles of Personal Selling? anc (OR) b. Explain the integrated marketing communication process in brief. Case study (Compulsory) (1x15=15) Mrs. Rama Krishna is manufacturing and selling fashionable garments for ladies of the upper income group: she manufactures her own garments by setting up a semi - automatic plant and getting orders for customized garments and garments of high quality fashion wear under the name of “dream”. She is getting orders through sales girls who are based in different markets of the state. The sales foree calls on garment dealers specializing in high fashion wear and departmental stores. The sales girls are working on straight commission basis. She has recently entered a new line of fashion for selling imported perfumes from abroad. This line has a great promise of sales and requires a different sales forces as these sales girls will have to call upon different outlets and different departments in departmental store. The owner wonders as to what kind of ‘compensation would suit the sales girls of the new line of product as these required to sell in small quantities to a outlets. The high fashion garments sales gger stores in a greater volume and - ight commission plan. sales girls are wider range of - girls are selling to bi; are content with strai TTiwn aver4 | [21001/21101] Questions : a. What kind of compensation would you recommend for the new sales girls? b. Would there be a conflict or friction in the two groups of the sales girls and how would you avoid it? c. What kind of sales plan would inspire cosmetic sales girls to call on a large number of small accounts?[Total No. of Printed Pages-4 [21002/21102] M.B.A./M.B.A. TOURISM & HOSPITALITY DEGREE EXAMINATIONS SECOND SEMESTER 7 PAPER - Il: F INANCIAL MANAGEMENT WEF 2016-2017, 2017-18&2018-19 Admitted Batches) : (Common for M.B.A./M.B.A. T&H) Time : 3 Hours “Maximum : 75 Marks Section -A L Answer any five questions not exceeding one page each. (5x4=20) Goals of Financial Management. Differentiate between Explicit Vs Implicit costs. What is Optimum Capital structure? What is IRR? What is Operating Cycle? Explain Liquidity ratios. What is Time value of Money? Explain Stock Splits. . Section -B IL. . Answer all the questions not exceeding 4 pages each. _ (6x8=40) 1. a Whatis financial Planning? And explain the principles of a sound financial Plan. (OR) b. | Explain the role of financial Manager in, SADARwN . modern era. : . 800 : [Tum overaaa b. 3.0 a b. ‘Year Cashoutflow Cashinflow 4a. b. Q) [21002/21102] What is Cost of capital? And explain the various steps involved in computation of WACC. (OR) . XYZ Company Ltd has an operating profit at Rs. 2,00,000. It has 10% debt of Rs. 6,00,000.,The cost of capital is 12.5%, Calculate the value of the firm and equity cost of capital with given information and also if the company decides to raise additional Rs. 2,00,000 debt at 10%. (Assume NOI). What is Capital Budgeting? And explain the nature and importantce of capital budgeting. (OR) No project is acceptable unless the yield is 12%. Cash inflows of a certain project along with cash outflows are given below : 0 1 2 3 4 5 150000 30000 - - = - = 20000 30,000 60,000 80,000 30,000 The salvage value at the end of 5 year is Rs. 40,000. Calculate Net present value. What is Dividend Policy? And explain the factors determining the dividend policy. (OR) From the following information supplied to you, determine the theoretical market value of equity shares ofa com , model: mpany as per Walter’s(3) [21002/21102] Earnings of the company Rs. 5,00,000 Dividends paid Rs. 3,00,000 Number of shares outstanding Rs. 1,00,000 Price earnings ratio 8 Rate of return on investment 0.15 Are you satisfied with the current dividend policy of the firm? If not, what should be the optimal dividend pay - out ratio in this case? 5. a. What is working capital management? And explain the need to maintain optimum working capital (OR) b. Explain the various components of working capital in detail. Il. Case study (Compulsory) (1x15=15) The Board of Directors of JENPRO Ltd. Met at the end of March 2020 to discuss the reasons for decrease in profit. At the end of one hour discussion the Board has come to one conclusion that the JENPRO Ltd has excess working capital, which reduced the profitability of the company. Immediately, the Board asked the Finance Manager to find out the amount of excess working capital. Finance manager had reported that the company has Rs. 15 lakhs. At present, the company produced 75,000 units ofa product by utilising 60% capacity. You are hired as a consultant for the JENPRO Ltd. To estimate the working capital required for utilizing 90% capacity and suggest : (a) the additional working capital required to be raised and (b) if excess working capital employed even after [Tum over(4) [21002/21102] producing products at 90% capacity, then gives the possible ways of reducing the working capital. : JENPRO Ltd. Officials provided the following information : Particulars Cost per unit (Rs.) Raw materials B Direct labour D Overheads (excluding depreciation) 58 Total cost . 165 Profit _ : 4 e Selling price 189 Additional Information. 1. Average raw materials in stock for 4 weeks. 2. Work-in-progress will approximate to half - a - month’s production (assume 70% completion state). 3. Finished goods remain in ware house on an average for a month. 4. Suppliers of raw materials accepted to give credit for a month. Company provides 2 months credit to its customers 20% sales are on cash. Salaries paid on 15 of every month. Lag in overheads Paymentis one month. ena ie é[Total No. of Printed Pages-4 [21003] M.B.A. DEGREE: EXAMINATIONS SECOND SEMESTER PAPER - III : HUMAN RESOURCE MANAGEMENT (WEF. 2016-2017 Admitted Batch) \ Time : 3 Hours : Maximum : 75 Marks 2500 Section - A Answer any five questions not exceeding one page each. (5x4=20) 1. | What is Job analysis? Explain Fringe benefits. Off the job training. What is Quality of work life? What is Exit interview? Explain 360° appraisal method. Graphic rating scale. eNaAwAR wD Collective Bargaining. [Turn overQ) [21003] Section - B II. Answer all the questions not exceeding 4 pages each. : (5x8=40) 1, a. Whatis HRM? And explain various functions of HRM. (OR) b. Explain the challenges faced by HRD Professionals. 2. a. What is selection? And explain the steps involved ina standard selection process. (OR) b. — Explain various key issues in human resource planning in detail. 3. a What is employee training? And explain the important techniques of employee training. (OR) b. Explain different techniques of job evaluation. 4. a Describe advantages and disadvantages of executive compensation programmes. (OR) b. Whatis employee grievance? And explain the procedure of employee grievance settlement. 5. a Explain the functions of good industrial relations in detail. (OR)GB). [21003] b. Explain the importance of participative ' management for organisational development. TI. Case study (Compulsory) (1x15=15) , The personnel office of Raja Chemicals Limited informed the middle managers through a circular that a group of consultants would be calling on them later in the week to provide training on team building. The consultants would be emphasizing on how to develop team work and to build inter group relationships throughout the company. The information also contained the approach to be adopted by the consultants and explained the five steps process of team ‘buildings: problem sensing, examining differences, giving and receiving feedback, developing interactive skills, and follow up actions. The circular also included a note on the utility of team building in organizational effectiveness. : On receiving the circular middle managers felt tense as they thought teambuilding as an exercise involving a lot of hocus - pocus as they thought team sensitivity training exercises in which participants used to attack each other and let out their aggression by heaping abuse on those disliked. Therefore, the managers felt that the consultants were not needed for team building. One of the managers commented, “now that we understand what is involved in team building, we,can go ahead and conduct session ourselves. All we have to do is to choose a manager who [Tum over4 [2 1003] is liked by everyone and put him in the role of change agent/consultant. After all, you really do not need high - priced consultants to do this team building stuff. You just have to have a good feel for human factor”. The other managers generally agreed. However, the corporate personnel ‘director turned down their suggestions and proceeded with his original programmed of hiring consultants. Questions : a. Why did middle managers show resistance to team building approach of organization development? b. Do you think the managers had accurate view of team building concept and role of external consultant in that? c. Did corporate personnel office sell the concept of team building and its usefulness properly to middle managers? What actions that the department has taken?[Total No. of Printed Pages-2 [21014] M.B.A. DEGREE EXAMINATIONS SECOND SEMESTER Paper -IV: OPERATIONS MANAGEMENT (W.E.F. 2019-20 Admitted Batch) Time : 3 Hours Maximum : 75 Marks SECTION-A Answer any five questions from the following.(5*4=20) Explain manufacturing system. What is mass production? Give example. Whatare the function of maintenance? List out various material handling equipment’s. Explain the importance: What is product What is Job Design? Explain Just in Time Production s SECTION -B Answer the following. (5*8=40) 2. a. Whatis Operations Management? Explain various types of manufacturing systems with examples. (OR) b. Discuss the role of Production and Operations Fpmepog p manager. 3. a What are the various stages of PPC? Explain ‘in detail. (OR) 2000 [Tum over(2) [21014] b. What is aggregate planning? Explain various strategies of aggregate planning with examples. a. What are the various factors affecting plant location? What factors do you consider for steel plant? Why. ; (OR) b. — Whatis layout? Explain various types of layouts with examples. a. What is productivity? Explain total and partial productivity. Also explain various factors that influence productivity. (OR) b. | What.is method study? Describe the process of - method study. a. What are the various costs associated with inventory? Explain with illustrations. (OR) b. Explain various control charts with illustrations. SECTION -C Case study (Compulsory) (1*15=15) ABC Company requires 1000 units per month of raw material. The ordering cost is Rs. 50 to place an order and the cost per unit ofraw material is Rs. 10. The average carrying cost is estimated to be 10 percent per unit per year. Calculate Economic Order Quantity, total inventory cost, number of orders.[Total No. of Printed Pages-4 [21005] M.B.A. DEGREE EXAMINATIONS SECOND SEMESTER PAPER - V: OPERATIONS RESEARCH (WE.F. 2016-2017 Admitted Batch) @ Time : 3 Hours Maximum : 75 Marks Section-A L Answer any five questions not exceeding one page each. (5x4=20) Nature of Operations Research. Explain Travelling Salesman Problem. Mixed Strategy. Explain savage Criterion. What is Crashing? What is Big - M method? Explain Dual Simplex method. Explain differrent project evaluation techniques. @ Section - B IL Answer all the questions not exceeding 4 pages each. (5x8=40) 1. a What is Linear Programming? And explain procedure for formulation of LPP. (OR) pes So eas 2500 [Tumoverb. 2 8 b. From Plants Demand 2 oe b. 4. a. Q) : [21005] Explain different types of models used in Operations Research. What is an assignment problem? How does it different from a transportation problem? (OR) Solve the following transporation problem to minimize the total transportation cost : To wareshouses Plant Capacity a] DB Cc D 1 1 2 6 2 800 2 3 4 5 8 1 600 3 3 1 1 2 6 200 4 4 a 3 B} 4 400 400 100 700 300 500 What is Simulation? And explain the simulation process in brief. (OR) Draw the network of the project consisting of 5 jobs, A,B,C, D and E with the following job sequence : Job A precedes C and D Job B precedes D Job C and D proceed E. What is Decision Tree? And explain various advantages and limitations of decision tree. (OR), ©| b. @ Sa b. ci Activity A B Cc D (6) [21005] A newspaper boy has the following probabilities of selling a magazine ; No. of copies sold - Probability 10 0.10 11 0.15. 12 0.20 13 0.25 14 0.30 Cost ofa copy is 30 paise and sale price is 50 paise. He cannot return unsold copies. How many copies should he order? A manufacturing company purchases 10,000 parts of machine for its annual requirements, ordering one month usage at a time. Each part cost Rs. 25. The ordering cost per order js Rs. 18 and carrying charges are 15% of the average inventory per year. You have been assigned to suggest a more economical purchase policy for the Company. What advice would you offer and how much would it save the company per year? (OR) Draw a project consists of seven activities for which the relevant data are given below : Preceding activities Duration (days) e 4 - _ oo 6 AB 5 [Tum over(4) [21005] E AB 7 F CDE 6 Ge C,D,E 5 i. Draw the network ii! Identify the critical path and find the project completion time. I. Case study (Compulsory) (1x15=15) A small garment making unit has five tailors stitching five different types of garments. All the five ¢ tailors are capable of stitching all the five types of garments. The output per day per tailor and the profit (Rs.) for each type of garments are given below : Tailors Garments 1 2 3 4 5 A 7 9 4 8 6 B 4 9 2 a 8 Cc. 8 5) 2 9 8 D 6 5 8 10 10 E i. 8 10 9 9 a. _ Find the optimal assignment of garments to tailors. b. If tailor E is absent for a specified period and no other tailor is available, what should the optimal assignment. \[Total No. of Printed Pages-3 * [21006] M.B.A. DEGREE EXAMINATIONS SECOND SEMESTER PAPER - VI : COMPUTER APPLICATIONS IN MANAGEMENT (WE.F. 2016-2017 Admitted Batch) @ Time : 3 Hours Maximum : 75 Marks ' Section - A I. Answer any five questions not exceeding one page each. (5x4=20) 1. Explain any three characteristics of Computers. Internet Protocol Address. * Calculation of financial functions. What is Mail Merge? Explain Network Architecture, What is an auxiliary memory? What is Internet surfing? on nn Fw Output Devices. 2500 [Turn overI. Q) [21006] Section - B Answer all the questions not exceeding 4 pages each. de a (5x8=40) Explain the working of computer system with the help of a block diagram. (OR) Explain broad classification of digital computers on the basis of their size, speed, memory and use. : © What is Operating System? And explain the major functions of operating system. (OR) What are the main features of spread sheet software? How an electronic spread sheet is created in MS-Excel. Explain the process of managing data and files in MS-Access. , (OR) Explain the facility of grammar check and spell check in MS - Word, What is MS Power Point? And explain the ® utility of power point Presentation. (OR) Describe the advantages of database for business organisations,() [21006] 5. a. What is Network topology? Draw the diagrams and explain various topologies used inLAN. (OR) b. What are the features available for formatting text ina word processor? " IIL Case study (Compulsory) (1x15=15) Funds Management Bank at Delhi has implemented a star topology in their IT Department. All computers are connected to the Central Switch. In the Loan department ,all computers are connected in closed loop format. Network administrator, Mr. Rao wants to connect these two networks so-that data can be shared among different departments. a. You are requested to find the problem and- b. Analyse the case with suitable suggestions.