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A MOOC based Seminar Report o DIGITAL MARKETING By (Google Digital Garage) Submitted in partial fulfillment of the requirement Seminar for the 1* Semester MBA By AMAN SINGH BHADURIA University Roll No- 2197004 Student Id- 21551093, Under the Guidance of MR. UDIT PANDEY (Assistant Professor) DEPARTMENT OF MANAGEMENT GRAPHIC ERA HILL UNIVERSITY HALDWANI CAMPUS BAREILLY ROAD, BERIPARAO, HALDWANI DISTRICT- NAINITAL-263136 2021 - 2023 iy Graphic Era HILL UNIVERSITY [slabs an Aco aegis of rnd Aram arya F2t 201) HALDWANI CAMPU: SINGH BHADURIA HAS SATISFACTORILY PRESENTED REGISTRATION THIS IS TO CERTIFY THAT MR. AMAI MOOC BASED SEMINAR, THE COURSE OF THE © MOOC IN PARTIAL FULFILLMENT OF THE SEMINAR PRESENTATION REQUIREMENT IN J‘ SEMESTER OF MBA DEGREE COURSE PRESCRIBED BY GRAPHIC ERA HILL UNIVERSITY, DEHRADUN (HALDWANI CAMPUS) DURING THE YEAR 2021 - 2023. Campus MOOC-Coordinator Class Seminar Coordinator CONCERNED Mentor HOD Name Name Name Name Signature Signature Signature Signature Graphic Era HILL UNIVERSITY subtoadba deol Sul Leet of dan (Aan Sanya et 2011) MPUS Copy of conf i ji istration Receir Aman Singh Bhaduria You've just taken your first step towards growing online. Every day, thousands of people use the web to get ahead - now it's your turn. iG) Graphic Era HILL UNIVERSITY (ible anette Ste Lapse ef ahr Ahram Say et 20) HALDWANI CAMPUS of confirmation-Email cour: letion Recei | Google Digital Unlocked | | | Aman Singh Bhaduria iG Graphic Era HILL ee eeny: ~ HALDWANT ‘CAMPUS Modules Attended DATE Details of Modules Attended PAGE Signature Tl dy Yoon ak step in online coeet Qui se Ce nce Plosn your online baci nec Ge ‘ Get discovered ust seasels /Male rie rece) aa be _noriced nish sense od Paians. aelelfetel ies Be Gek voted orally — " o ii 12 He nb pe 13 14 Dish ai fal 15 ih ahd clk Sta aa 16 pup dia | tude cour we din 7 C= weill 20 = usb ou doth subuis | 21 Moke a 22 23 Find ete hon ayriTs 24 25 elt oe 26 Exch ie An tonétion ally. ACKNOWLEDGEMENT I would like to give a special thanks to several people who made this all possible it is because of their tremendous support that I was able to finish this project with immense success. I would like to thank each and everyone who helped us in the completion of this project but firstly and fore mostly I would like to pour my heart out in gratitude and humility towards our coordinator Mr. Udit Pandey Sir who supported me in this project whole heartedly. I consider myself very fortunate and gratified that I was given such an opportunity and once again would like to show my appreciation whole heartedly to everyone who made this possible. ‘Aman Singh Bhaduria amansingh27011997@gmail.com tek 1 - Ta Tn rive 41 — Module 1 > The Onbine oppostonity. Module—2 > Youn finch Shep in OWS ne Build our web Presence. Module -y > Plan your online business state Siar ULC waes 2— Evew busines bar did rence objech'ves - TH's goo 4o know exodly- abe yoo wan to achirue. Ondine, as Sh Con help gee sh th nt Piositin ond pub gem flaw ints ploce : Because ee dow't wont te feel tee Overrtabalmg. Tale dinn bodies aaa offer 0 bot ef opr: So woe opbong, id's cosy te HES oun uber wb Qo. 01 . 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