[RECIPE] Kickstart your social media

presence
Last Updated / Reviewed: June 5th, 2020

Goal: To set the basis for a solid social media strategy and implement a plan and tools
for a business that has a weak social presence.

Pre-requisites or requirements: This recipe does not cover creating accounts with the
different social media platforms. It assumes you already have some kind of social
profiles created (Facebook, Twitter, Youtube, etc).

Why this is important: No matter your niche, chances are your customers are present
in at least one social platform, it’s important to make sure they are being heard, replied
to, and that they interact with the content and messages that you put out.

When this is done: Most of your gains will be felt the first time you run this recipe, but
your strategy might (and probably should) change as you analyze your results, so it’s
important to go back to this recipe every few months to review your strategy.

Who does this: The person responsible for social media.

Click here to get the most up-to-date version of this SOP

❏ Step 1 - Audit your and your competitor’s profiles

Outcome: You have filled-out the Social Media Audit Worksheet with data about the
site you want to audit and its competitors.

❏ Step 2 - Create a social media calendar

Outcome: You have filled-out the Social Media Calendar Template and you now have a
plan of what content you will be publishing in which networks and when.

❏ Step 3 - Set up a social listening campaign

Outcome: You are receiving alerts and are able to keep track of your replies when you
or your brand are mentioned online.

Click here to get the most up-to-date version of this SOP