Name: Kowshik Chowdhury

ID: 2025020660
Course: BUS690.5
Date: 23/10/2022

Renaldo, N., Hafni, L., Hocky, A., S., & Junaedi, A. T. (2022). THE INFLUENCE OF
DIGITAL TECHNOLOGY AND EFFICIENCY STRATEGY ON BUSINESS SUSTAINABILITY
WITH QUALITY MANAGEMENT AS MODERATING VARIABLES. Researchgate.
https://www.researchgate.net/publication/360791334_THE_INFLUENCE_OF_DIGITAL_TE
CHNOLOGY_AND_EFFICIENCY_STRATEGY_ON_BUSINESS_SUSTAINABILITY_WI
TH_QUALITY_MANAGEMENT_AS_MODERATING_VARIABLES/citations

Abstract

Financial performance is still the main thing that companies pay attention to, although environmental
performance is also important in achieving business sustainability. This study aims to examine the effect
of digital technology, efficiency strategy on business sustainability with quality management as a
moderating variable. This study used 91 respondents with structural equation modeling analysis. The
novelty of this research is the formation of the dimensions of the variables and the modification of the
indicators. The results show that digital technology has a negative effect on business sustainability,
efficiency strategy has no effect on business sustainability, quality management has a positive effect on
business sustainability, quality management strengthens the positive effect of digital technology on
business sustainability, and quality management weakens the effect of efficiency strategy on business
sustainability. Quality management and digital technology are variables that have the biggest influence
on business sustainability, with the main key factor being the customer, so treating customers well will
improve the company's sustainable performance. Then all feedback received by the company must be
considered and evaluated to achieve business sustainability.

Comment:

From the analysis, this study concludes that digital technology hurts business sustainability, efficiency
strategy has no effect on business sustainability, quality management has a positive effect on business
sustainability, quality management strengthens the positive effect of digital technology on business
sustainability, and quality management weakens the effect of efficiency strategy towards business
sustainability. Quality management and digital technology are variables that have the biggest influence
on business sustainability, with the main key factor being the customer, so treating customers well will
improve the company's sustainable performance. The recommendation from the research results is for
business people to establish relationships with customers, either directly or digitally. Then all feedback
received by the company must be considered and evaluated to achieve business sustainability.
Recommendations for future research can use green management factors in improving business
sustainability.