8200 - B01 — IIS MBA (R) - M- 18 SECOND SEMESTER M.B.A. (CBCS) DEGREE EXAMINATION, MAY 2018 (Revised) QUANTITATIVE METHODS-II Paper : BOL Time : 1.5 Hours) [Max. Marks : 25 Section - A 1. Answer any five of the following: (x1=5) (a) Define general form of LPP. (>) What is infeasible solution in LPP? (© What are Net Evaluations? (@)_ Define assignment problem. (©) What is convex region? (f) What are slack and surplus variable? (@) Mention steps used in NWOM for solving transportation problem. Section - B Answer any two. Each question carries five marks. 2. Explain various applications of LPP in Business. (2x5=10) 3. Solve the following transportation problem by using VAM method for Initial Basic Feasible Solution, Jobs DL pe D3. D4 Supply Gre a 13 17 4 260 02 16 18 14 10 300 03 21 24 13 lo 400 Demand_| 200 225 276 250 950 4, Solve the following Assignment Problem. Machines Jobs | Mi M2 M3 M4 Jt 5 7 i 6 dasa 5 9 6 33 1 10 7 Ja 10 4 8 3 PTO.2 8200 - B01 - 11S MBA (R)-M~ 18 Section ~ C (Compulsory) Solve the following case: (Marks : 10) ‘A Bridge way company manufactures printer and Keyboard devices. The contribution margin of printer and keyboard are Rs. 30 and Rs. 20 respectively. Two types of skilled labour are required vomanufacture these products: Soldering and Assembling. ‘Aprinter requires 2 hours of soldering and 1 hour of assembling. The keyboard requires both 1 hour of soldering and assembling. The ‘company has 1000 soldering hours 800 assembly hours of labour available per week. There is no teatriction on the supply of raw materials. Demand for keyboard is unlimited. But at most 350 printers are sold each week. Bridge way ‘wishes to maximise its weekly contribution margin. (a) Construct LPP Model for the above. (b) Solve it using graphical method. (© Comment on your findings.8201 - B02 - IIS MBA (R)- M- 18 SECOND SEMESTER M.B.A. (CBCS) DEGREE EXAMINATION, MAY 2018 Revised) MANAGEMENT Paper : BO2 (Financial Management) Time : 1% Hours} (Max. Marks : 25 Answer all sections. Marks are indicated against each section, me Section A 1. Answer any five of the following sub-questions. Bach sub-question carries one mark.(5 * 1= 5) (a) State the objectives of Financial Management. (®) Define Capital Budgeting. (© How are the Cost of Debt & Cost of Preference determined for any firm? (@ What is meant by Indifference Point in Capital Structure? (© Differentiate between Operating and Financial risk. (£) What is the significance of working capital management? Section B Answer any two of the following questions. Each question carries five marks. (2x5=10) 2, Contrast the IRR and the NPV methods. Under what circumstances may they lead to (a) comparable recommendations and (b) give conflicting recommendations? Explain. 3. (a) Define the term ‘Capital Structure’. Discuss the determinants of Capital Structure decisions. (b) ACompany’s current earnings before interest and taxes are Rs. 4,00,000. The firm currently has outstanding Rs. 15 lakhs of debt at an average cost of 10 per cent. Its cost of equity capital is estimated to equal 16 per cent. (Determine the current value of the firm using the traditional valuation approach. (i) Determine the firm’s overall capitalisation rate and both types of leverage ratios i.e. debt to equity and debt to total capital. 4. (a) Explain the Gorden’s Model of dividend decisions. (b) The earnings per share of a company is Rs. 8 and the rate of capitalization applicable is 10 per cent. The company has before it, an option of adopting (i) 50, (ii) 75 and (ii) 100 per cent dividend pay-out ratio. Compute the market price of the company’s quoted shares as per Walter’s Model if it can earn a return of (a) 15, (b) 10 and (c) 6 per cent on its retained earnings. PTO.2 8201 - B02 - IIS MBA (R) ~ M- 18 Section C (Compulsory) Read the following problem and answer the questions given at the end. This section carries ten marks. (1 10= 10) ‘A company has assets of Rs. 10,00,000 financed wholly by equity share capital. There are 1,00,000 shares outstanding with a book value of Rs. 10 per share. Last year’s profit before taxes was Rs. 2,50,000. The tax rate is 85%. The company is thinking of an expansion programme that will cost Rs. 5,00,000. The financial manager considers the three financing plans: (a) selling 50,000 shares at Rs. 10 per share (b)_ borrowing Rs. 5,00,000 at an interest rate of 14% per annum, or (© selling 5,000 preference shares at Rs. 100 each with a dividend rate of 14%. ‘The profit before interest and tax estimated to be Rs. 3,75,000 after expansion. You are required to calculate: @ The after-tax rate of return on assets. (i) The earnings per share. (iii) The rate of return on shareholders’ equity for each of the three financing alternatives. (iv) Determine the indifference point between first option and second option. (v) Suggest which alternative should be accepted by the firm.8202 - B03 - IIS MBA (R) - M - 18 SECOND SEMESTER M.B.A. (CBCS) DEGREE EXAMINATION, MAY 2018 (Revised) MARKETING RESEARCH Paper : B03 Time : 3 Hours] [Max. Marks: 50 oreo Section A Answer any 10 out of 12 sub-sections. Each carries one mark. (40x 1= 10) (@) What is the role of marketing research in marketing intelligence? (b) List down the critical role of marketing research. (© How is applied research different from pure research? (@ How is problem identification research different from problem solving research? (©) What is Conclusive Research? (£) What is management decision problem? () Who has designed Likert scale? (h) What is a comparative scale? (i) When is the staple scale used? (Why is an Anova Test used? (k) What is the purpose of Chi square test? () What is telescoping? Section B Answer any 4 out of the 6 questions. Each carries five marks. (4x5 =20) Quoting suitable example, explain syndicated source of secondary data. What are the reasons for management often not clear about the real problem? What are the potential sources of error in research design? What are the major methods for obtaining information when using a survey method? Explain the classification of sampling techniques. Section C Answer any 1 out of the 2 questions. It carries ten marks. (1x 10= 10) Develop a questionnaire for determining household preference for popular brands of health drinks. ‘The marketing manager of well-known health drink brand conducted a pilot study to examine the effectiveness of three commercials A, B and C. 10 consumers were assigned to view each commercial and rate it on a 9-point Likert scale, ‘The data obtained from 30 respondents are given in table below. PTO.2 8202 - B03 - IIS MBA (R) - M~ 18 At 5% of level, are the three commercials equally effective? Commercial A B a 4 fi 8 5 4 7 3 6 7 4 5 6 3 4 8 4 6 z 4 5 8 3 = 8 5 4 5 5 a 6 Section D (Compulsory) Read the case and answer the questions: (10) Larry Anderson is President of Anderson Construction. ‘The firm had been in business for almost five years when the housing industry crashed with the Wall Street debacle of 2008. Anderson had quickly become profitable in the building business, but it was a time when nearly everyone in the business was making profits as the industry was overinflated by a boom based on banking fees rather than real demand. To make a reputation, the company had invested heavily in the selection of a superior construction crew. Larry Anderson had followed a strategy of hiring only personnel with high levels of training and experience. This had given him the ability to be versatile. Anderson had prided itself on quality custom-home construction, but he had a few jobs in large commercial buildings and multifamily, multi storey projects. His well-experienced staff of employees gave him the ability to take on a variety of construction projects. By 2012, Anderson was one of the few firms left in town. Most construction firms had gone out of business trying’ to wait out the housing bust. Anderson remained afloat with a few good employees and very limited demand among a few individuals who were interested in building custom homes. Because Larry had invested in his personnel with better pay and continuous training for them, he still had many employees who stayed in touch with him. These employees were eager to go back to work for Anderson and were biding their time in one or more part-time jobs. Larry Anderson was not accustomed to doing marketing research. Because he started his business at a time when the artificial building boom was rising, he had what seemed like an endless supply of job opportunities on which to bid. The only research Larry had conducted during those formative years was exploration to find key personnel and to keep up with building materials and building code changes. Now, as Larry had only two custom home jobs in the queue, he began to worry about how he could find more work for his construction crews. He wondered if marketing research would be of any help. Questions: (a) Explain why you think Larry Anderson should lock into doing marketing research or not doing marketing research. (b) Think about the components of a marketing information system. Which component/s would you suggest Larry Anderson use and why?8203 - B04 - IIS MBA (R)- M- 18 SECOND SEMESTER M.B.A. (CBCS) DEGREE EXAMINATION, MAY 2018 (Revised) : PRODUCTION AND OPERATION MANAGEMENT Paper : B04 ‘Time : 90 Minutes} [Max. Marks : 25 Section - A 1, Explain the following terms. (Any 5) (x1=5) (a) What is Plant location? (b) Mention types of Plant Layout. (©) Define Work Study. (@ What do you mean by Inventory Control? (©) What do you mean by Sequencing? (f) What is Productivity? Section - B Answer any two. Each question carries five marks. (@x5=10) 2. What do you mean by “Production Planning and Control”? Explain its objectives 3. What are the factors are essential in determining the plant layout. 4. Explain various techniques of Inventory Control. Section ~ C (Compulsory) (10) 5. The following table shows the time remaining (number of days until due date) and the work remaining (number of days of work) for 5 jobs which were assigned the letters A to E as they arrived at the shop. Sequence these jobs by Priority rules: (@) FOS ) EDD © 1s (@) spr @® LT Jobs No. of days No. of days until due date work remaining A 8 x B 3 4 c 7. 5 D 9 2 E 6 6