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  • The Power of Empowered Online Shoppers

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    MARVIN MYGS MANGUBAT
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    Empowered online shoppers have more influence than companies realize. As researchers have seen since 2016, empowered customers who question price, source, and worthiness of products can shape industries. The document discusses how buying behaviors validate companies and encourage them, but empowered shoppers have the power to change this by reminding companies that consumers don't need their items - companies need consumers to buy them. Empowered shoppers can evaluate whether price, source, and product quality merit their validation and purchase.

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    Empowered online shoppers have more influence than companies realize. As researchers have seen since 2016, empowered customers who question price, source, and worthiness of products can shape industries. The document discusses how buying behaviors validate companies and encourage them, but empowered shoppers have the power to change this by reminding companies that consumers don't need their items - companies need consumers to buy them. Empowered shoppers can evaluate whether price, source, and product quality merit their validation and purchase.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    6 views1 page

    The Power of Empowered Online Shoppers

    Uploaded by

    MARVIN MYGS MANGUBAT
    Empowered online shoppers have more influence than companies realize. As researchers have seen since 2016, empowered customers who question price, source, and worthiness of products can shape industries. The document discusses how buying behaviors validate companies and encourage them, but empowered shoppers have the power to change this by reminding companies that consumers don't need their items - companies need consumers to buy them. Empowered shoppers can evaluate whether price, source, and product quality merit their validation and purchase.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    The Power of Empowered Online Shoppers

    Intro

    Let me get you in on an industry secret. As a certified copywriter with 3 years of experience, and as a
    researcher of online marketing and sociology, I can confidently tell you. Companies have been struggling
    since 2016 to cope with empowered online customers.

    In this blog, I will tell you how to find out whether you’re an empowered costumer, and how online
    avenues secretly need us to be empowered.

    Body

    Buying is validation. If we consume, we tell them it’s right

    We tell them they should keep going

    We have the power to change this

    Conclusion

    Remind them of their place. We do not need this item. They need us to buy this item. Is the price right?
    Is the source ethical? Is the item worthy of our validation?

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