MN5618J Applied Digital Research Skills

Resit 70%

Write a 3,000-word essay detailing how you would research a social media
community of your choice using netnography. Your discussion should be based
on the six netnographic ‘movements’ as presented in Kozinets 2020 and related
academic literature. Within this, you should include a preliminary research
question, justification of your proposed research and dissemination methods,
and what you would expect to discover.