Every Project big oy Small, is Eve i 716 Succegef to the e Fox of a few people, whe | ae ae theiy valuble advice ox lent a helpin hand. d appreciate and am thankful for the Cr -yation, Support, and guidance 61 all these people who have bean tnetrumental fn makhg Hig : FPraject a Success L would Staxt by expressing my pxeteund Gratitude to these who sup post me with their eps sae | monitoxing and conslank encour “ a xougout the course of this p raject- : 2 ths pppusbuniky given by Lhem helped me o come face-bo-face with my hidden talenbe. L would also take this Op par tunily bp expr -ess my deep se. axdc to subject beache. Mr Basil eam for Wee supports Valuble intaxma tion Pr guidance which helped me in comple ting this praject thypug h- vasipus stages. Lastla, 1 thank mg family aholbrtenus fox Lheix constanl enchlrage men rus is nendin Visnce ein ecu hich uw gine w oul whic fe ite assignment would hiaeehed complete the limebed time txame-Treonerion On Marker Svpvey Market Suxveq is the g budy of the Spending chayaclerighice and Purchag power i lhe consumer who ave within yous usiness’s geoqtaphic area of opexation . Lt o sa ot ae acurale Infosmation aboul lhe customes and com petites, whish leo cen creel paxt of stating ox expanding your business A Maxket Sax veq 1 pee gen lo gathes information about exieking ox potential aia ing oe yeig on OX marke cite Researches select a sample of customers Pyare lhe population. The information Prone the Suxvey is hn used to assess allitudes and belie s, and in buen, predict Pavhen behaviour uel as baying inken tions. The Nollewing methods can be used while conduc 1g a gusvey? ) forsonal fnbeaview “this melhed is used when The suaveyou oe ‘access bo all Lhe members. ; ) Matlin pues tlonnatie - Under bie method the | 4, dala in Susvey ave collec bed by mat). | ‘D Telophong tnbdevtaals ac lds glee tial Susveyor asks questions over the telephone.__Pronucr Chosen For Maexer Suevey Product = Trduslyy: Dairy Nature of Product : Lce- Cream Consumer: Non-durable Dee- Cream — 4 p \ p lened ty¥0zen jood Re dream i a Swee ly pically caten os Snack on coor ponemis asually made Ywom daisy pxodua CS, Such ag milk ex cxtam , and 9 Ten combined wih Dyuile ox 6 bhex ingxi dients and fla yours. TL is typically, Sees elt ita ox gagax af eee J lias Why Leetroam Dndustey- Lnidian Lee-Cxeare Ldustey ig One oR P diaxy ox Ye lastest queuing Segments 2 Re rece te. iindds ty aia Te -txear ee * oiclia ate estimate lp be over tnR HOO Cee, and ic growing ab a ae \5-20 fo yes On- year. Tid ta being in Wie bvophe eigen td S het andi oe cemeie aie sl genteel due to tvs veason-Date ome et irae ar iva io gen Decale diary co-operative) L Anand te Punjab, A mmull| has ite wide yange 61 ice-exeams | Best S based made jxom puse-milk Trg thant a agp aalali ae Kwality Walt kwalily Wall's isa twzen desert brand oa Indian Consumer gecds Company Hindustan Unile vee. Lh ise major products and ad ol jrozer Aesexr fe products Tn ‘eon Bhutan, Brune:, Myanmar, Nepal , Cat ee Thailand, Singa pare, and Malay cia. KWALITY WALL'S shan buber’ | 3 | h Cy DD a! ue = Mother D ai TOE LOPES ~ioned inl FY as a whallg owned Subsidayy ot the: WV Ope (Nat anal Diary Development Boasd) ICE-CREAMS Mother Datxy flavoured Pee-Cxeams Zaptuxes all the goodness of Mother Dairy’ pure milk Zomb ined with the magic ot special flavours -Checolits ke sax elaichi oe Vo. eee the Dee - exams is ‘ae ated Zaplu aes the _guweat Ja ste el unigte Plavouss without being hea or feo r Felling. iHaymow ] ICE CREAM Unvmar was Pounded by Satish Chandra Pepe oe ak Kavachi, a Stew Paxbition he chi thed lo Dehsadun bates he moved lo hrujval, there he seb up bhe first Outlel on Releit Road. Gp A Ol7 le ube Loree tionexy ne Coulh| Koxean Company acquired yon eos |,020 Crore, Et has 72,900 vetail shores all ovexsTndia ara 200+ V lag ship Steves, Havmosk pwoduces over H PAtliiope Ue eeemet eiee-ewean , that approx 34 million units of iee-caeam Served to Consumers 2 very Sing le clayon 7 Q29OS RI Lowpovation beought Lyeam Bell fee-cxeam be Tea Pa ! } Peel > ) pas eel technical Lollahsatlon with Penh Dairy Proje, Te ie has ovew 75,000 gtores in India, and 4 mana tae luring lante fn pradia, Lt operates fr 14 gtakes of India ; ! > ae 2) ee ° M pax Prom Dndla, ic opesates Yn Nepal , Bhulan, Vg anda) Rwanda, M fgeria and Zambia. fe“1. QuesimronN aie Sees (Gudnders S64 gare Name! ges 1. How of ten do you consume [ee-cxeam- Daily Allernate Days Once o Week 2.Whieh byand do you pre ferout of bhese- Bask tn Robins Mothes Dairy Dmul kwalily | 3, Which of these Flaveuss do you Pareler - Chocelale Vanilla | Batlerszobh Strawhery 4.Where do you buy ieee earn Fsom s (nenexal Steve Paxjouxg |, Te-cream tricycles IS What makes you buy an Lee ‘Taste Price Bx Tm pulse Texture 6. Which Seacen do you preter bo eal Dee tae Summer Winter & pring Monsoon) i pase ee. Stished wilh the Lce-cream byrards- ae Oceupation:___ -cxeam — Yes Paxtially vol f With whom de goa generally cat Tee-cxtam with Friends Family | Hysel 4. How do geu get bo Krow a hea egies brands— Ndverbisements LD Friends sen feyson ally fs} 10 Whab do you pe ex bo have youx Tee Cup!) Cone’) Tub | | Shek Brier NV What Range ot Ice-Cream price do you Cat < Tio-4o ZUl- 4 %0-150 12. what tex luse of {ice-Cxeam de you like? Chankg Smooth 13. Have you evey boughtan Tee-crearr due to promotions? Yes No 1%. LF Lee-Gream prices Ene rease ww habe change would You like? Quankily Packaging Qual iky 1s. Whak kind of Promotions would mast appeal you as akorsames ¢ Bug | get) Discount ohters Free i Which Hee Excam B vand's packaging do you like the masts Baskin Robbins A MUL kwa lily Wall Mother Do tay Haver Creo Bell) Whol Range o} Tee-@yeare parce do Sou eau! ar 1 9%. eee Out at |Q00 Respordants A794 people eat T ce-cxear ot Po tee RongeR Go-i50 (174%) -—Cxeare se Price 248 people eat Lee Range x Here 48) BiB people eat Lee-c seam ph Tee Range Z 10-40 (87:34)KK 1 Whal- Levbuxe of Lee-Cseam do aya liket a v4 Out of 1000 en Respor danbs 53s people like chunky teschuse Tee-¢ rear (53-87) 102 peeple like Smroobh bexture Dee- Cream. (Ab27 3) Have qou Lrex bought on tee- Cri die te psorotions ? Out of 1002 ses per ants SOP pespie Ne vex bo jee Tee- Cream Due to Promotions 642 people Have baught Tee-Cseam Due to Promesbisns (6422)\W) Tf Dee-Cxeam Px ives Enexesse | what chande would jou ike ¢ ay) Fe Out of Thousand sespor?d 144 people would like a Change in packaging (14-42) 2.60 people vnuld like a henge fr Quanti (267) [;ke a change we 200 300 “op Se bor ants BUI people would tm Quality Coe |[ 15) Wha? kind of Poarmetions would ap peal qau 24 are Oras laee Bus) fret! would appeal 174 pep etna Bue) bet) & Free appedled 44 pene het) 4 Discount appealed Li2 peopletia) Buy) Fyee promotion appealed 74 peoplecer Dig count pleas appealed |42 people D igcounk othens Mise appealed ne peopl fe mame) people (27175 A\\ was apéalled by eaWB) Which see é~ Cxeam Band s fackag mid dloyou like the post? . eS Out of 1000_ Respordan Le Ali people Like Havmowspachaging most. |o6 people ike Mobhes Haiey' packag ing the may 124 people like kwaLrty Wall's packag- “ing the Most 206 people Like ANDL's packaging Het 117 people like Cxeam Bell: pec kagin ee Oe tile (okt 134 people [ik f tn! de : eople | G in KO ee