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Week 2

Marketing Campaign
Activity-1
Name: Manish Chauhan Submitted by: Deepak Kumar IIM Ranchi
Co-Founder: AgroSplash
Founder: AgroGuardian
LinkedIn: https://www.linkedin.com/in/mk-chauhan/
Website: https://www.agrosplash.com/

Manish is the co-founder of AgroSpash, and also the founder of AgroGuardian. Just like any
other student he also joined the graduation but when he was not enjoying it, he left it also he
was busy leading the start-up AgroGuardian, which he started working in his college days. It
was basically a startup based on the supply chain in the agriculture sector. But when he saw
that it is not scalable for him and also margin was also around 10-12%. So he decided to take a
shift from it and started working on the AgroSplash. AgroSplash builds high-quality websites,
Shopify eCommerce stores, AgTech SaaS products, CRM implementation, and custom videos &
creatives for agribusinesses worldwide. Although he studied agriculture sciences at graduation he
followed his passion which was coding, ML, computer languages, etc, which he used to exploit
opportunities in the agriculture sector. His team is mainly working in HP and a few nearby states.
The vision and mission of Manish are to use the power of technology in agriculture, to make farmers
more prosperous and technologically intelligent. He saw that there are various web development
companies to cater to the different businesses but in this agriculture sector, there are no web
designing companies that are catering particularly to the agriculture sector only. According to him,
there are brilliant web designers in this space but there is nobody who can use the synergy of
agricultural content with technology. He thinks that the content matter most in the web solution and
he has that specific content that acts as the USP of its business. It serves the industries like
Agriculture, FMCG, Dairy and Poultry, Food Processing, Horticulture, Hotels and Restaurants, and all
other types of agribusiness. They also raised funding for the startup and recently started serving in
many other developed countries. Now they are expanding around the globe rapidly.

Activity-1
Zoom session
Rajiv Bang, Founder - Agri Marg
LinkedIn: https://www.linkedin.com/in/rajiv-bang-078330b9
Link:
https://drive.google.com/file/d/1toAVSpDgW27RZTsldglSIQoHfsmXKVsK/view?usp=sharing

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