INTERNATIONAL MARKETING (964)

Question 1
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……………… is a process through which one attempts to understand through reasoning how a
device, process, system, or piece of software accomplishes a task with very little insight into
exactly how it does so.
a. Automation
b. Robotics
c. Technological psychology
d. Reverse engineering

Question 2
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Differences between verbal and nonverbal communication include…………
a. verbal communication is single-channeled; nonverbal communication is
multichannel
b. Verbal and non-verbal communication are not significantly different
c. verbal communication is multichannel; nonverbal communication is single-channeled
d. nonverbal communication possesses none of the four essential characteristics of language

Question 3
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A company’s ……………… environment includes functional areas such as top management,
finance, and manufacturing
a. Social
b. Ecological
c. Internal
d. External

Question 4
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U S A and Canada have_____cultures whist Nigeria and India have_____cultures
a. Monochromic, Monochromic
b. Polychromic, Monochromic
c. Polychromic, Polychromic
d. Monochromic, Polychromic

Question 5
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When a company finds exporting ineffective but is hesitant to have direct investment
abroad…….……. can be a reasonable compromise.
a. Joint Venture
b. Franchise
c. Licensing
d. Contract manufacturing

Question 6
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Ethnocentrism can simply be defined in the marketing setting as:
a. Being self-centered and being cold towards foreigners
b. Developing a simple diverse strategy for new markets
c. Using the same strategy as at home everywhere.
d. Developing one strategy for all countries worldwide

Question 7
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In 2010, China placed a tax on imported American poultry of up to 4%. This is an example of
a
a. Subsidy
b. Quota
c. Tariff
d. Embargo

Question 8
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Extension of marketing activities across the globe is called ………………….
a. International Business
b. Borderless Marketing
c. Universal Marketing
d. International Marketing

Question 9
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All countries support the concept of free trade.
a. True
b. False

Question 10
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The restriction(s) imposed by the importing country is (are)
a. Government subsidies
b. Exchange control
c. Quantitative restrictions
d. Tariffs and customs duties

Question 11
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Which of the following is not preferential trading agreement in Latin America?
a. MERCOSUR
b. CARICOM
c. SICA
d. ASEAN

Question 12
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What is the role of the mediator?
a. Act as an impartial third-party facilitating discussion without taking a side
b. To pronounce the verdict of the jury
c. Offer a solution to the parties involved in the mediation
d. Investigate the issue being discussed

Question 13
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Which of the following statements describing the characteristics of culture is incorrect?
a. Culture is Cumulative
b. Culture is Enduring
c. Culture is Learned
d. Culture is Objective

Question 14
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Lobbying is a form of advocacy with the intention of influencing decisions made by the
government by individuals or more usually by lobby group. This is a…………….
a. Political activity
b. Legal system
c. Political system
d. Economic activity

Question 15
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(SRC) in the context of the socio-cultural environment is referred to as the…………
a. Self-replication courses
b. Self- reference criterion
c. Self-reflection clause
d. Self-reference constructivism

Question16
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A ……………. is a form of intellectual property that gives its owner the legal right to exclude
others from making, using, or selling an invention for a limited period of years in exchange
for publishing an enabling public disclosure of the invention.
a. Patent
b. Trademark
c. Trade Secret
d. Copyright
Question 17
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What is the main benefit of acquisitions over other hierarchical entry modes?
a. No corporate tax
b. Rapid entry
c. Cheaper entry
d. An improved corporate image in foreign markets

Question 18
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Problems in overcoming cultural distance are greatest with which of these?
a. foreign direct investment
b. exporting through foreign sales agents
c. problems of cultural distance are the same in each entry mode
d. licensing

Question 19
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Developing countries are the largest recipients of FDI.
a. True
b. False

Question 20
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An assembly operation is beneficial in which of the following way?
a. Facilitates an increase in purchases from local consumers
b. Allows a company to be price-competitive against cheap imports
c. Decreases revenue of other country traders
d. Makes imports cheaper than goods manufactured in that area

Question 21
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Governments interfere with free marketing mainly to ………….
a. Maximize profit for their workers
b. Protect local industries
c. Protect their image
d. Choose the goods they deem safe for consumption

Question 22
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The single stage tax is the opposite of a cascade tax.
a. True
b. False

Question 23
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One difference between a specific duty and ad valorem duty is that…………
a. They are both recorded in local currency and are calculated depending the weight of
goods
b. Specific duties are specific and the same everywhere whereas ad valorem duties change
everyday
c. Specific duties are a fixed or specified amount of money per unit of weight, gauge, or
other measure of quantity whereas ad valorem duties are stated as a fixed percentage of the
value of the imported goods
d. Specific duties are measured with foreign currency whereas ad valorem duties are
calculated in percentage

Question 24
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The difference between a customs union and common market is that………?
a. There is free trade between members only in the customs union whereas there is free
trade for all in the common market
b. There is free movement of factors of production in the common market whereas there are
common external tariffs in the customs union
c. There is free movement of factors of production in the customs union whereas there are
common external tariffs in the common market
d. There is a common government in the customs union whereas there is common currency
use in the common market

Question 25
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Select the odd one out
a. use of silence
b. timing
c. raising objections
d. physical surroundings

Question 26
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In International Marketing, EPRG stands for ……………...
a. Ethnocentric, Polycentric, Regiocentric or Geocentric orientation
b. Ethnographic, Polygraphic, Regiographic or Geographic orientation
c. Ethical, Political, Regional or Geographical orientation
d. Ethical, Political, Regional or Geometrical orientation

Question 29
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Which of the following internationalization models is criticized for ignoring the internal
transaction cost, assuming zero friction with a multinational firm?
a. the network model
b. Product life cycle model
c. the Uppsala model
d. the TCA model
Question 28
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In the case where competitors Coca-Cola and Pepsi, creates advertisements which directly
compares the tastes or benefits of one over the other, it is termed as……………….
a. Comparative marketing
b. Global marketing
c. Rival marketing
d. International marketing

Question 29
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The third level of regional economic integration is known as.....................
a. Common Market
b. Customs Union
c. Political Union
d. Economic Union

Question 30
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Which of these forces have elements that interlock with each other?
a. Technological and socio-cultural
b. Legal and ecological
c. Political and legal
d. Legal and technological

Question 31
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.
a. The protection of domestic economies against international competition is responsible for
major economic losses for most sub-Saharan African countries.
b. Protectionist policies rarely achieve their objectives.
c. No nation can dominate all industries.
d. Protectionism is the only reason why developing nations can catch up with others

Question 32
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……………….. are imposed on certain imports when products are subsidized by foreign
governments.
a. Subsidies
b. Custom duties
c. Anti-dumping duties
d. Countervailing duties

Question 33
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For the purpose of a nation’s economic interests, they ensure that they do not ignore
the…………...aspects of the environment.
a. Political
b. Social
c. Legal
d. Technological

Question 34
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Political neutrality is synonymous with Apoliticism
a. False
b. True

Question 35
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Which of the following is not protected by copyrights?
a. Software
b. Music
c. Locally manufactured toys
d. Paintings

Question 36
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In the …………system, the ruling regime pushes government policy without considering
citizen’s needs or opinions.
a. Dictatorship
b. Supremacy
c. Presidential
d. Absolutist

Question 37
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A growth strategy that involves entering into a new market or industry; one that your
business doesn't currently operate in, while also creating a new product for that new market
is known as………………….
a. New Market Entry
b. Product Development
c. Diversification
d. Market development

Question 38
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Without proper documentation, which of the following is most likely to occur?
a. Goods would be lost or mishandled
b. Payments of excessive bribes to obtain goods
c. Goods may not be cleared through customs.
d. The value of goods would be significantly reduced

Question 39
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The outcome of arbitration is…......
a. Decided by the arbitrator and is not legally binding
b. Decided by the parties and is not legally binding
c. Decided by the parties and is legally binding
d. Decided by the arbitrator and is legally binding

Question 40
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Resource commitment is highest for which foreign market entry mode
a. foreign direct investment
b. exporting through foreign sales agents
c. exporting through foreign sales branches
d. foreign joint venture

Question 41
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Which of the following alternative market entry modes offers the least risk?
a. Mergers and Acquisitions
b. Strategic International Alliance
c. Exporting
d. Contract Manufacturing

Question 42
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NAFTA is an example of a (an)………………
a. economic union
b. Free Trade Area
c. customs union
d. common market

Question 43
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Which of these countries do not practice the common law as their judicial system?
a. UK
b. India
c. Canada
d. Japan

Question 44
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Firm strategy, structure and rivalry, factor endowment, demand conditions, related and
supporting industries are key elements in the analysis of which of these?
a. Factor Endowment theory
b. Porter’s diamond
c. Porters five forces
d. Comparative Advantage

Question 45
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In International Marketing, the most important elements of the PESTLE framework
are…………...
a. Technological, Political and Economic Environment
b. Political, Socio-Cultural and Technological Environment
c. Political, Economic and Socio-Cultural Environment
d. Socio-cultural, Legal and Economic Environment

Question 46
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Most often the exported product is hardly the same as the one marketed in the home
market.
a. True
b. False

Question 47
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The PESTLE framework used in the consideration of ideal markets to enter are?
a. Political, Environmental, Sectorial, Technological, Legal, Ecological
b. Political, Economic, Social, Technical, Legal, Ecological
c. Political, Economic, Sectorial, Technological, Legal, Ecological
d. Political, Economic, Social, Technological, Legal, Ecological

Question 48
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Which of the following does not belong to the types of tariffs?
a. Ad valorem duties
b. Specific duties
c. Export tax
d. Excise duties

Question 49
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When the monarch has no or few legal limitations in political matters, it is termed as
……………….
a. Total dictatorship
b. Total democracy
c. Constitutional monarchy
d. Absolute monarchy
Question 50
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The EU was formed in the year……….
a. 1918
b. 1993
c. 1995
d. 1961

Question 51
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African countries have relied on ……………, locational advantages, and targeted policies to
attract FDI.
a. Natural resources
b. Political stability
c. Charity from developed countries
d. Economic developments

Question 52
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In international marketing the main difference between a foreign branch and a foreign
subsidiary is:
a. a foreign subsidiary is a local company owned and operated by a foreign company under
the laws of the host country.
b. a foreign subsidiary is an extension and a legal part of the firm.
c. a foreign branch is a local company owned and operated by a foreign company under the
laws of the host country.
d. a foreign branch purchases the products to be sold from the parent company at a price.

Question 53
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A Born Global firm is a firm that:
a. from its birth seeks competitive advantage by using resources from different countries and
by selling its products in multiple countries.
b. develops international new ventures from its birth by using outsourcing from foreign
locations in multiple countries.
c. overcomes psychic distance and the liability of foreigners by investing in foreign locations
in multiple countries.
d. ignores the challenges of psychic distance and the liability of foreigners when planning its
expansion to foreign locations in multiple countries.

Question 54
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Import quotas tend to result in?
a. decrease producer surplus
b. increased consumer surplus
c. increased government revenue
d. higher prices and reduced imports

Question 55
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Choose the odd one…...
a. Collectivist
b. Psychic
c. Cultural
d. Geographical

Question 56
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One smart way of preventing a host country from taking over an MNC is to…………
a. Give up the business and relocate to a better place
b. purchase local products and raw materials for production and operations.
c. Employ only host country citizens in the company
d. Concentrate on the company’s vision and do not give them the chance to interfere

Question 57
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Which of the following is not a sociocultural factor?
a. Space
b. Ad valorem
c. Time
d. Language

Question 58
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The……….... theory holds that all resources should be owned and shared by all the people.
a. Communist
b. Capitalist
c. Socialist
d. Free market

Question 59
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In which political system does the ruling regime dictate government policy without
considering citizens’ needs or opinions?
a. Absolute system
b. Parliamentary system
c. One-party system
d. Majoritarianism

Question 60
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A company that gives another company the rights to its patents for a specific period is
known as……….
a. Patentee
b. Patentor
c. Licensor
d. Licensee

Question 61
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Taxes are features of the……….and …………. environment.
a. Legal and economic
 Political and legal
c. Social and economic
d. Political and economic

Question 62
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This is an area designated by a government for the duty-free entry of goods.
a. Economic Union
b. Free Trade Area
c. Free Zones Area
d. Export Promotion Area

Question 63
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Which of these is not a difference between global marketing and international marketing?
a. In global marketing, each of the individual markets is served with specific tailored products
especially suited to the customers in that market only whereas in international marketing a
company provides the exact product or service offerings to the customers in all countries
that it operates
b. In global marketing, every marketing strategy is devised and implemented from the
corporate headquarters whereas in international marketing the marketing efforts are
generated from within the domestic markets.
c. In global marketing the advertisements are typically aired on worldwide mediums;
however, in international marketing companies tend to air the advertisements in local
markets or markets with similar characteristics.
d. Global marketing personnel tend to work at the company’s headquarters and generally
are a diverse group of people whereas in international marketing, team members tend to
come from the same country or a country with linguistic or cultural affinity with the primary
country.

Question 64
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According to recent studies, the relationship between a firm’s degree of multinationalism
and its market performance is a linear and positive one.
a. False
b. True

Question 65
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Which of these does not constitute a function of the WTO?
a. Providing technical assistance and training to members
b. Handling trade disputes.
c. Providing forum for trade negotiations.
d. Creation of trade policies for all member countries

Question 66
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An agreement by a seller to supply a buyer with a fully equipped facility ready to be
operated by the buyer’s personnel is said to be a ……………
a. Joint Venture
b. Contract Manufacturing
c. Turnkey Operation
d. Management Contracting

Question 67
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One implication of the multinational process that……………….
a. Companies in the same country may attempt to use opposing strategies in order to stay
ahead of competition because tastes are different everywhere
b. The marketing mix being used in one area cannot be applied in any other place as the
world is not a total global village
c. The marketing mix should be well coordinated across countries but altered in
circumstances that require adjustments to strategy
d. The four Ps should be integrated and coordinated properly because they function the
same everywhere

Question 68
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Hindus and some Chinese do not consume beef at all, believing that it is improper to eat
cattle that work on farms. This is an effect of…………
a. Influence of culture on consumption
b. Influence of culture on Christianity
c. Cultural Superstition
d. Cultural determent on peaceful living

Question 69
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A system that imposes sales taxes on products at each successive stage in the supply chain
from raw material to consumer purchase is referred to as………. taxes
a. Specific
b. Excise
c. Ad-valorem
d. Cascade

Question 70
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The prescriptive characteristic of culture is what leads customers to…………….
a. Think that some products are healthy and will increase their lifespan
b. Decide not to buy any new product as they did not grow up using them
c. Limit their purchases to solely products that are acceptable in society
d. Purchase products that are newly introduced to the market because culture is not static

Question 71
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If the existing market differences are somehow artificial and can be overcome, a
multinational marketer may find it desirable to…………………...
a. Internationalize
b. Export
c. Customize
d. Standardize

Question 72
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The law based on the tradition f a precedent and custom is
a. religious law
b. common law
c. civil law
d. criminal law

Question 73
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A no-trade world will have which of the following characteristics:
a. There will be no distortions or externalities
b. Consumers across countries will have identical and homogenous tastes
c. Countries will have same relative endowments of production factors
d. There will be a continuous reduction in GDPs of countries

Question 74
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A dispute resolution method where a mediator assists parties to exchange ideas, information
or possible alternatives
a. Mediation
b. Facilitation
c. Conciliation
d. Arbitration

Question 75
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The system of government that involves government consulting with citizens from time to
time for learning purposes about their opinions and preferences is the………………...
a. Partisan government
b. Political government
c. Parliamentary government
d. Presidential government

Question 76
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Which of these is not recognized as a dimension of multinational corporations?
a. Behavioral
b. Structural
c. Managerial
d. Performance

Question 77
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As a result of the complexity of political environments, businesses may consider three
different types of political environment. Which of these do not belong to this category?
a. Foreign
b. Indigenous
c. International
d. Domestic

Question 78
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A successful ……………is the most valuable resource a company has.
a. Marketing Campaign
b. CEO
c. Brand
d. Product
Question 79
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………...is a technique that limits the amount of the currency that may be taken abroad.
a. Foreign Direct Investment
b. Exporting
c. Exchange controls
d. Backdoor transfers

Question 80
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Psychic distance refers to factors such as

a. size and nature of international competition
b. differences in the structure of channels of distribution.
c. differences in language, culture and political systems.
d. Silence, awkwardness in conversations