A DV E RT I S E M E N T S

Kashif
A G E N DA

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• Advertisement
• History of Advertisement
• Why do we advertise?
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• Types of Advertisements

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 W H AT I S
A DV E RT I S E M E N T ?

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An advertisement or ad can be called
public communication that promotes
a product, service, brand or event.
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OR

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Any paid communication designed to
inform or influence.
 H I S T O RY O F
A DV E RT I S E M E N T

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The oldest known advertisement was
discovered in Thebes and has been dated back
to 3000BC.
The ad outlined the story of Habu, a fabric 4
vendor, and his missing slave, Shem. While
asking for any information regarding the

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whereabouts of Shem, and the return of his
slave in exchange for a piece of gold, Habu
made sure to mention his store where the
most beautiful fabrics are woven to each
person’s tastes.
WHY DO WE
A DV E RT I S E ?

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• Advertisements are important for
businesses because they are the most direct
and proven way to reach potential
customer.
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• It increases brand awareness.
• As this communication is intended to

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influence the audience, it can build brand
reputation.
• Historically ads have been used by
companies to apologize and clear the
stance of company if they believe
something has been misrepresented.
TYPES OF
A DV E RT I S E M E N T S .

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• Vaguely advertisement can be categorized
into 5 types.

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• Print advertising
• Broadcast advertising

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• Outdoor advertising
• Product integration
• Digital advertising
 T Y P E S O F A D V E RT I S E M E N T S

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Print Advertisement Broadcast Advertisement Outdoor Advertisement
• Newspapers, magazines, • This type of advertisement • Outdoor advertising treats
brochures, posters, flyers refers to advertising through the whole world as an
and direct mail are all TV and Radio. advertising stage.
examples of print • Advertising done on bus 7
advertising. stops, billboards, blimps,
banner planes etcetera falls

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in category of outdoor
advertisement.
 T Y P E S O F A D V E RT I S E M E N T S
Product Integration
• In this form of advertising, products are
included and promoted implicitly in
films, TV shows, dramas etcetera.
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Digital advertising
• The term “Digital Advertising” covers
the advertisements through social media
platforms. 8
• The effectiveness, affordability and
immediacy of digital advertising has
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seen it take over the marketing industry.
Other forms of advertising simply can’t
compete.
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T H A N K YO U

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Kashif k.
kashifhuyawr@gmail.com