Data visualisation in a world drowning

with data
Meta title – Why do you need Data visualization?

Meta Description – Why is data visualization required? That’s because there is a lot of data around
us, but it can become relevant and useful only after visualizing it. To know more, click here.

In the world of data science and analytics, data visualization is one of the biggest requirements
today. It combines the qualities of visual storytelling and analysis. Since visualization of data can be
used in multiple ways, it is one of those components that cannot be neglected at all in the data
visualization industry. For facilitating the visualization component in analytics, Tableau is one of the
most effective tools for data visualization. It helps you to create a visual output from the massive
data that you have in the spreadsheet. When this data is represented graphically, not only does it
have more impact, but it also helps to spot the trends easily in data. It is certainly the biggest
business need.  

What is Data Visualization?

Data visualization can be defined as using the raw data, usually numerical data in Excel
Spreadsheets. It is used for making a pictorial or graphical representation with the help of the
information provided. This technique helps to understand data in a relatively easy manner. After
that, you can transfer or present those insights from the data to the parties that require it. You must
be familiar with some of these visual techniques. These could be charts, maps, graphs etc. The main
objective of data visualization is to convert all the large data sets into graphical representations like
the one mentioned above.  

What is the significance of the Data Visualization industry?

We have already mentioned that data visualization can convert a large amount of data into an easily
understandable visual object. However, there is a deep underlying need for data visualization
techniques. They are:

 The human subconscious can process a lot of information with the help of vision. So, data
visualization can be used to communicate the insights and patterns effectively from the
provided data set. If the right colours are used, data can be more impactful. No wonder, the
ads and movies today are so colourful, they get the message right across to the audience.

 In earlier times, i.e, way back in history, data representation was not that visual. These
charts were created after a lot of brainstorming by the most analytical mathematicians and
statisticians. One of the stalwarts of statistics, William Playfair, also referred to as the Father
of modern-day statistics developed line and the bar chart. It would be a waste of time and
the efforts of our ancestors and against common sense, if we don’t use data
visualisation techniques.
  Visualization of data saves a lot of time while getting the message across to the leaders of an
organization or the stakeholders. It also reduces the margin for error while using these
insights, since everything has been represented in such a clear and concise manner. This
helps in the rapid progression of many industries, especially the ones that are solely
dependent on data and graphs.

These are some of the underlying reasons why data visualisation is so important. If we have to be
progress-oriented, then we need to rely more on data visualisation. This is the reason why data
analytics has become such an important field in today’s world.    

The considerations we need to make for data visualization

Before you dive deep into converting your data into a visual object, make sure you able to answer
the three questions that are given below:

 What is the data visualization objective?

 Which audience are you targeting?

 What message is being conveyed?

 Have the KPIs (key performance indicators) been demarcated by the process?

 Does the historical data representation have the proper implementation while reporting?

How to bring data visualization to life?

Thankfully in today’s times, we have multiple data visualization tools that are making our lives easier
and are thus being used heavily in the data science and analytics industry. Some of the popular tools
for visualizing data are:

 Tableau

 Power BI

 Excel

 Python and its graphical libraries (NumPy, Pandas etc.)

You can learn about these tools in a PG in data analytics from a good college/university/institute.
The biggest benefit of using these data visualization tools is that it helps in the development of
interactive dashboards which help us to track, analyse and display data in whichever way we like.
This helps us to get many insights from data that even we could not have imagined.

But right now, the immediate need for data visualization is in setting up an application programming
interface (also called an API) which we can integrate for streamlining the data-gathering process
from multiple sources. This helps to cut down on a lot of work and reduce the efforts in the
development of various visualizations of data like charts, tables, graphs, dashboards and
infographics.  

Conclusion
So, after learning the various benefits of the visualization of data, you must be wondering where you
could learn data analytics. Do not worry, as you have Imarticus Learning, which has a good data
analytics course with placement. Here you will be taught how to use various data analytics tools and
build the best dashboards from the top faculty in the country. You will also be placed in a top
company. So, don’t wait, enrol now.

Reference Links

https://www.simplilearn.com/data-visualization-tools-article

https://imarticus.org/postgraduate-program-in-data-science-analytics/

https://www.zionandzion.com/drowning-in-data-an-introduction-to-data-visualization/

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