This case study shows us how a company like ETI, which stands for "Ensure To Insure", used

Big Data to implement its strategic strategic objectives.

It introduces us to the different types of Big Data analysis that ETI implements, such as
descriptive analysis, which consists of using statistical techniques techniques to describe or
summarize a data set, and diagnostic analysis, which data to determine the causes of trends and
correlations between variables. correlations between variables.
There is also predictive analysis, which involves using statistics and modeling techniques to
modeling techniques to determine future performance based on current and historical data, and
historical data, and prescriptive analysis, which is a form of data analysis that form of data
analysis that helps companies make better and more informed decisions. better and more
informed decisions. Its purpose is to help answer questions about what should be done to make
something happen in the future.
Next, we are introduced to how ETI works with the different datasets that are are generated and
their characteristics such as volume, velocity, variety value and veracity, and discusses how these
datasets manifest each (datasets) manifest each of these characteristics.
In the following, this case study introduces us to the different types of data, first of all structured
data which refers to data that have a proper structure associated with them structure associated
with them, such as csv files, data files, excel spreadsheets, in the case of ETI we have the
customer profile data, the claim data...etc
The semi-structured data that correspond to the data that do not have a structure associated to
them. structure associated with them. For example, e-mails, log files and Word documents,
health records, weather data...etc
And the unstructured data that refers to data that has no structure associated with it at all.
structure associated with it at all. For example, images, audio and video...etc
Finally, the use of metadata in the company, which are considered as files that are a set of data
that describe and give information about other data, which helps the company to know the
information about the different data that are generated.