CONFIDENTIAL MAY 2013/SET AIGEC2033/HSK2053 KeT™M KOLEJ POLY-TECH MARA FINAL EXAMINATION COURSE : COMMUNICATION SKILLS 3 COURSE CODE 5 GEC2033/HSK2053 DURATION : 3 HOURS INSTRUCTIONS TO CANDIDATE: 1. This question paper consists of THREE (3) parts: PART A (10 questions) PART B (19 questions) PART C (3 questions) 2. Answer All questions from PART A, B and C in the Answer Booklet provided 3. Do not bring any material into the examination hall unless permission is given by the invigilator. 4. Please write your answer using a ball-point pen. Wc NO ID. NO LECTURER SECTION DO NOT OPEN THIS QUESTION PAPER UNTIL YOU ARE TOLD TO DO SO The question paper consists of 6 printed pages CONFIDENTIALCONFIDENTIAL MAY 2013/SET A/GI PART A: Identify whether these statements are TRUE or FALSE. ‘Answer ALL questions. 1 Line advertisements may use a variety of typefaces and sizes. 2 The front cover of leaflets should give specific details of what the leaflet contains. 3 Long and rambling paragraphs are not suggested in designing notice. 4 Salutation must be inserted in formal invitation. 5 _ Interpersonal communication helps people to establish and maintain close relationship. 6 — Culture can be defined as specialized lifestyle of a group of people consist of their values, beliefs and ways of behaving, 7 Emblems and illustrators are classified as body gesture. 8 Cover letter is helping in expressing your enthusiasm to serve the company. 9 The term personal details in resume is referring to your family back ground. 10 Your appearance willl take into account by the interviewee during an interview, EC2033/HSK2053 True / False True / False True / False True / False True / False True / False True / False True / False True / False True / False (TOTAL : 10 MARKS) CONFIDENTIALCONFIDENTIAL PART HORT ANSWER: Answer ALL questions, 10. 4 List down FOUR(4) guidelines in designing an advertisement. Give THREE(3) features of line advertisement. Explain FOUR(4) writing skills that can be followed in preparing a press release. List down THREE(3) guidelines in designing a notice. State FOUR(4) points which can be included for inside pages in designing leaflets. PR practitioner should develop knowledge and ability in five basic areas Explain briefly about research ability and problem solving ability, Define the following terms regarding the basic components of public relations. i) Community relations ii) Financial relations Affect displays, regulators and adaptors are considered as body gesture. Explain briefly and provide ONE(1) example each Some purposes of interpersonal communication are to play and to help. Explain on these two. Give FOUR(4) principles for improving intercultural communication Define nonverbal communication. MAY 2013/SET A/GEC2033/HSK2053 (4 marks) (3 marks) (4 marks) (3 marks) (4 marks) (4 marks) (4 marks) (6 marks) (2 marks) (4 marks) (2 marks) 3 CONFIDENTIAL,CONFIDENTIAL MAY 2013/SET A/GEC2033/HSK2053 12. State FOUR(4) things you should avoid in writing your resume. (4 marks) 13. Mention all SIX(6) components of resume. (6 marks) (TOTAL: 50 MARKS) 4 CONFIDENTIALCONFIDENTIAL MAY 2013/SET AIGEC2033/HSK2053 PART C: DOCUMENT WRITING Answer ALL questions QUESTION 1 JOHNNY'S GROUP (FMP), a wholesaler located in Johor is looking for new members for some vacant positions in the company especially in Network Administration Department. They are ooking for System Administrator and Web Designer and the posts are available to all Malaysians especially those who have at least diploma or equivalent. Candidates also must Possess good communication skills, aged between 18 to 45 years, have strong leadership qualities and also able to work in group. All applications must reach at the address below before 30 July, 2011 The Manager Human Resource Department JOHNNY'S GROUP (FMP), Plot 160, Kampung Johor New Industrial area, Phase 8, 80100 Johor Bahru Your task is to compose: a) Job Application Letter (10 marks) b) Comprehensive Resume (10 marks) 5 CONFIDENTIALCONFIDENTIAL MAY 2013/SET A/GEC2033/HSK2053, QUESTION 2 You are the secretary for Graphic club at your college. Your club plans to organize a special event in promoting Graphic world to college students. Due to that, you are requested by the chairperson to invite The Dean of Faculty of Graphic Design during the launching ceremony, The ceremony will take place at college's main hall on Sunday morning. Prepare the invitation card. (Total: 10 marks) QUESTION 3 The Music club in your college will organize an Open Day. There are lots of fun activities on that day. An audition to select College Idol also will be held. Great prizes are offered for the students. As the committee of Youth club, you are assigned to prepare a notice to inform the students about incoming event. You may also add any related information which is relevant and create any activities that suitable for the program. Draft the notice (Total: 10 marks) (TOTAL: 40 MARKS) END OF PAPER 6 CONFIDENTIAL