S6333 & S6332 III

MARKETING
2 hours 40 minutes & II Name:……………………………………………….…….

Examination Number:………………………………..

NATIONAL EXAMINATIONS COUNCIL

Senior School Certificate Examination
2 hours 40 minutes

MARKETING

m
PAPERS III & II

o
Do not open this booklet until you are told to do so. While waiting, read the following

.c
carefully.

Write your Name and Examination Number in the spaces provided at the top right-hand

u
corner of this booklet.

ed
This booklet consists of two Papers: III and II.

Answer Paper III on your objective test answer sheet. Instructions on how to do this are
es
given on the next page. Paper III will last for 1 hour. On completion of Paper III, the
objective test answer sheet will be collected.
rl

Answers to Paper II are to be written in your answer booklet. Paper II will last for 1 hour
40 minutes.
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ch

Do not start Paper II until you are told to do so.

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 2020 National Examinations Council

S6333
MARKETING
1 hour III

NATIONAL EXAMINATIONS COUNCIL

Senior School Certificate Examination

1 hour

MARKETING
PAPER III

Do not open this paper until you are told to do so. While waiting, read the following carefully.
1. Use H£ÿ>encil throughout.
2. Complete the top section of your answer sheet as follows:
(a) In the space marked Candidate 's Name, write your surname in capital letters
followed by your other names.
(b) In the space marked School Name, write the name of your school, and in the space
marked Subject Name, write Marketing III.
(c) In the box marked Subject Code,write the digits 6333 in the spaces. There are
numbered spaces in line with each digit. Shade carefully the space with the same
number as each digit.
(d) In the box marked Examination Number, write your examination number in
the spaces at the top of the box. Shade the corresponding numbered spaces in the
same way as for Subject Code.
3. An example is given below. This is for a candidate whose name is GAMBO Bamidele
Uche, with serial number 0010, examination number 65432 100BD, and who is taking
Marketing III(6333).

National Examinations Council

SSCE ANSWER SHEET
Candidate's Name: GAMBO Bamidele Uche
School Name: Government Secondary School. Minna
Subject Name: Marketing III
Serial Number Subject Code Examination Number
61 5 I413 12 |V|0 |01 BID |
Use HB
pencil to 0|0|1»0
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complete
this form.
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Turn over
© 2020 National Examinations Council
 4

PAPER III
Answer all questions.

Each question is followed by five options lettered A - E. Choose the correct option for each
question and shade in pencil on your answer sheet, the answer space that bears the same letter as
the option you have chosen. Give only one answer to each question and erase completely any
answer you wish to change. Do all rough work on this question paper.

An example is given below:

The sum paid by the insured to the insurer for a cover is known as

A. commission.
B. contribution.~
C. dividend.-ÿ
D. donation.
E. premium.

The correct option is 'premium' which is lettered E. Therefore, answer space E would be shaded.

[A] [B] [C] [D] m

1. The aspect of a product that provides 3. A company can engage in electronic
desired satisfaction is known as marketingthrough the following
except
A. trademark.
B. product quality. A. website.
C. packaging. B. web communities.
D. core product. C. personal selling.
E. additional features. D. online promotion.
E. e-mail.
2. The management function that
outlines tasks to be performed in a
marketing firm is

A. staffing.
B. planning.
C. organizing.
D. directing.
E. controlling,
4. The first and last activities involved 7. The marketing activity which
in the purchase of goods are involves use of name or symbol to
describe a product is called
A. inspecting goods on arrival
and timely release of goods A. merchandising.
for use. B. marketing.
B. developing different C. labelling.
specifications of goods and D. branding.
timely release of goods for E. advertising.
use.
C. developing different One of the disadvantages of outdoor
specifications of goods and advertising is that, it
awarding contracts.
D. awarding contracts and A. offers limited messages.
inspecting goods on arrival. B. is useful in promoting a
E. awarding contracts and brand name.
evaluating bids. C. is flexible and comparatively
S* cheaper.
5. A storage facility for holding D. has mass appeal.
prohibited products imported into E. attracts the attention of the
the country is _ warehouse. people.

A. state 9. Which of the following is a decision

B. public on the social environment for a firm
C. private entering into international
D. manufacturers marketing?
E. bonded
A. Market segmentation
6. Which of the following is a B. Level of technology of the
controlling activity in managing a country
personal marketing outlet? C. Level of competition in the
country
A. Motivating people to perform D. Culture of the people
certain tasks E. Cost reduction strategy
B. Measuring output against
expected performance 10. Primary data can be obtained
C. Identifying tasks to be through
performed
D. Ensuring there is adequate A. textbooks.
authority for each person to B. sales data.
perform C. newspapers.
E. Assigning individuals to D. national statistics.
carry out tasks E. government sources.
11. Which of the following activities is 15. Which of the following is a
involved in marketing planning? difference between ocean liner and
tramp liner? Ocean liners
A. Transaction
B. Selling A. do not make regular trips
C. Consumption while tramp liners make
D. Buying r regular trips.
E. Budget B. do not have standard rate of
charges while tramp liners
12. Advertising is said to be do.
non-personal because C. do not have a fixed route
while tramp liners do.
A. there is no contact between D. carry passengers and cargoes
the firm and the consumer. while tramp liners carry
B. the products are not for cargo only.
Dersonal use. E. are smaller than tramp liners.
C. *it does not relate to any
market. 16. The part of marketing planning
D. it does not refer to any process that provides the route to
product in particular. achieving the objectives cost is the
E. buyers and sellers of the
product are not together. A. strategy.
B. profit and loss statement.
13. In water transport, coastal liners C. income.
convey goods and raw materials to D. budget.
different destinations while ocean E. balance sheet.
liners convey
17. If Joke Okon a car dealer sells her
A. semi finished goods. Mazda car to Henry Oke in return for
B. passengers only. two million naira, _ has taken
C. heavy goods. place.
D. cargoes only.
E. cargoes and passengers. A. < transaction
* rr» B. , trade
14. Business firms explore foreign C. ' marketing
markets for the following reasons D. exchange
except to E. commerce

A. intensify business expansion. 18. Human desire for specific

B. increase overhead cost. satisfaction backed by purchasing
C. expand market share. power is known as
D. evade tax payment.
E. diversify corporate holdings. A. wants.
B. transaction.
C. needs.
D. exchange.
E. demand.
19. Firms that buy goods produced by 23. Which of these is not a principle of
others for exchange to consumers are merchandising?
called _ market.
A. Availability
A. reseller B. Impact
B. industrial C. Location
C. government D. Packaging
D. consumer E. Profitability
E. business
24. One of the differences between
20. The amount of money deducted production and product concepts is
when a customer pays his bills on that,
time is called
A. production concept focuses
A. transaction. on innovation and quality
B. promotion. while product concept
C. product. focuses on low production
D. ÿftce. cost.
E. discount. B. production concept attracts
customers through quality
21. Water transportation has an products while product
advantage of concept attracts customers
through low prices.
A. operating without a fixed C. product concept is older than
route. production concept.
B. lower cost in long distance D. product concept emphasizes
journeys. quality goods while
C. low maintenance cost. production concept ensures
D. high degree of flexibility. that goods are available and
E. being prone to natural inexpensive.
obstacles. E. product concept depends on
wide distribution while
22. If TARZAN Transport Company production concept depends
offers lunch to its passengers on on product performance.
transit and charges £410,000 instead
of £47,500, which of these pricing 25. Glory Cakes LTD bought 100 bags
policies is adopted? of baking flour at £49,000 instead of
£410,000. The reduction of £41,000 in
A. Product line the price represents _ discount.
B. Price discrimination
C. Premium A. trade
D. Cost plus B. special
E. Bundler C. seasonal
D. quantity
E. cash
26. IfDangote Group of Companies is 30. A person who sends immoral
engaged in a business deal with Kofi suggesting messages through a
Group of Companies in Ghana to mobile device is said to be engaged
produce and sell machines. This is an in
example of
A. sexting.
A. merger. B. phishing.
B. joint venture. C. internet addiction.
C. import trade. D. hacking.
D. entrepot trade. E. cyber bullying.
E. amalgamation.
31. Which of the following is a
27. An organizational structure with few difference between marketing
or no level of middle management concept and sales concept?
between staff and executives is
represented by _ organizational A. Sales has long term plan
chart. while marketing has short
term plan
A. matrix B. Marketing produces goods
B. market before selling while sales
C. hierarchical discovers need first
D. functional C. Marketing is concerned with
E. flat sales volume while sales
wants to meet needs
28. Non-profit organizations like D. Marketing converts products
political parties and churches belong to cash while sales satisfies
to _ market. consumers needs
E. Marketing meets buyers
A. service needs while sales meets the
B. reseller needs of the seller
C. institutional
D. government 32. Mr. Joe Lekan needs to buy sets of
E. consumer suits. However, he is contemplating
on the type, price and shop to buy
29. Which of the following is not a from. This explains
warehouse activity?
A. problem recognition.
A. Sorting goods B. post purchase decision.
B. Securing goods in transit C. information search.
C. Receiving goods D. evaluation of alternatives.
D. Keeping inventory E. consumer decision process.
E. Holding goods
26. If Dangote Group of Companies is 30. A person who sends immoral
engaged in a business deal with Kofi suggesting messages through a
Group of Companies in Ghana to mobile device is said to be engaged
produce and sell machines. This is an in
example of
A. sexting.
A. merger. B. phishing.
B. joint venture. C. internet addiction.
C. import trade. D. hacking.
D. entrepot trade. E. cyber bullying.
E. amalgamation.
31 Which of the following is a
27. An organizational structure with few difference between marketing
or no level of middle management concept and sales concept?
between staff and executives is
represented by _ organizational A. Sales has long term plan
chart. while marketing has short

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political parties and churches belong to cash while sales satisiies

to _ market. consumers needs
E. Marketing meets buyers
A. service needs while sales meets the
B. reseller needs of the seller
C. institutional
D. government 32. Mr. Joe Lekan needs to buy sets of
E. consumer suits. However, he is contemplating
on the type, price and shop to buy
29. Which of the following is not a from. This explains
warehouse activity?
A. problem recognition.
A. Sorting goods B. post purchase decision.
B. Securing goods in transit C. information search.
C. Receiving goods D. evaluation of alternatives.
D. Keeping inventory E. consumer decision process.
E. Holding goods
S6332
MARKETING
1hour 40 minutes
II Name:

Examination Number:

NATIONAL EXAMINATIONS COUNCIL

Senior School Certificate Examination

1hour 40 minutes

MARKETING
PAPER II

Do not open this paper until you are told to do so. While waiting, read the following carefully.

Write your Name and Examination Number in the spaces provided at the top right-hand corner
of this page.

Answer five questions only.

Write your answer in blue or black ink in your answer booklet.

© 2020 National Examinations Council T urn over

 14

PAPER II

Answer any five questions.

1. List and explain five International Marketing Environment. (20marks)

2. (a) Define marketing. (4marks)

(b) List and explain four types of market. (16marks)

3. 'Briefly explain the following:

ii.
- Situation analysis
Marketing objectives
(4marks)
(4marks)
iii. Marketing strategy (4marks)
iv. Budget (4marks)
v. Marketing plan. (4marks)

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