IH Purposes & Challenges

Payment Fraud

Brands often succumb to influencers who accept payments and free

products but do not deliver the content. Influencers will ghost the brands
without sending the deliverables.

Solution

To avoid getting scammed by the imposters, the Influencing Hiring

Platform will provide a transparent procedure where the payment is
processed only after the Influencer has provided the deliverables to the
Brand.

High Fees & Slow delivery

Most of the Influencers with a large range of audiences tend to charge high
fees and provide the deliverables behind schedule. Many Influencers
arbitrarily over-price their service after getting into an agreement.

Solution

In the Influencing Hiring Platform, the influencers will be required to first-

hand mention their charges for their services and the platform will facilitate
a deadline to provide the content. This way, Brands can categorically
choose the right influencer for their marketing according to their budget.

Fake Influencers

According to Cheq cybersecurity firm, At least 15% of advertisers'

spending on influencer marketing is lost to fraud, costing them $1.3 billion
annually. Many Influencers use fake followers and inorganic engagements
and scam the brands with bogus deliverables.

Solution
To combat fake followers, every profile registered in the Influencing Hiring
Platform goes through a pre-verification process. The vetting process by
the platform will go through the follower count, engagement rates and the
target sectors of the influencers.

Agency Costs

For influencer marketing campaigns, Brands pay a considerable sum of

commission to the agents to collaborate with Influencers for their niche
sector. This is because the talent agencies are usually more experienced
with influencer marketing and would command a higher fee.

Solution

Influencer Hiring Platform provides a free interface where they provide

influencers categorised according to their niche sector. Brands can choose
influencers by evaluating their performance and confirmed experiences by
looking at their catalogue on the platform. The main aim of the interface is
to cut down intermediaries' costs and save up money for the brands.