‘As consumers in today's world, some
ofus have a wide choice of goods and
services before us. The latest moe,
ile phones and
televisions made by the leading
manufacturers of the world are withie
our reach. Every season, new models
ofautomobiles can be seen on Indian
roads. Gone are the days when
Ambassador and Fiat were the only,
carson Indian roads. Today, Indiang
are buying cars produced by nearly
all the top compantes in the world, A
similar explosion of brands can be
seen for many other goods: from shirts
to televisions to processed fruit juices,
Such wide-ranging choice of goods
in our markets is a relatively recent
phenomenon. You wouldn't have
found such a wide variety of goods in
Indian markets even two decades
back. In a matter of years, our
markets have been transformed!
How do we understand these
rapid transformations? What are the
factors that are bringing about these
changes? And, howare these changes
affecting the lives of the people?
We shall dwell on these questions in
this chapter.
GLOBALISATION AND THE([olokrsBUNDERSTANDING Economic Devei800ISATION IN INDIAOle Rey