MARKET SHARE

Volkswagen

1980 20 million Beetles

With the launch of the New Beetle and the Bora, the Group's share of the import market was
increased to 21.8 (20.8) %.

A large mkt share in Mexico due to the launch of Bettle.

Twingo

Ford fiesta
VOLUME PRODUCTION

BETTLE

RODUCTION in year 1998 was units 107090

The capacities for the New Beetle were substantially increased on the basis of strong worldwide
demand. 600 units per day are now being produced in Mexico. In the second half of the year
production of the new Jetta for the North American market was also started.

FIESTA

PRODUCTION in year 1983 was 356517 units

TWINGO

SUCCESSFUL PROMOTION

BETTLE

Curves are back with New Beetle

Campaign

The advertising, very unlike most automobile campaigns focuses on what the icon stands
for: Curves. The campaign emphasizes the New Beetle setting trends of curves being in
vogue which is communicated through Dailies, OOH and Television campaign.

That has became the massive success in terms of the sales of the beetle

UNIQUE STYLING

Bettle

Unique styling: The Volkswagen Beetle was the first of its kind and was highly unique in its
design almost resembling the bug it is named after. The shape, small size, and color gave it
a unique and quirky look which stole millions of hearts across the world.