FINANCE

• The two factors that support the company's future and earnings are finance and marketing. Profits,
expenses, project goals, increased sales, financial results at the end of the year, and so on are all dealt
with in accounting, whereas marketing is primarily concerned with targets, sales volume, sales in
comparison to competitors, advertising and promotion, data mining, and so on. A corporation is in major
trouble if it doesn't integrate finance and marketing, because both are essential for exceptional results.

9.0 Relationship between marketing department and other departments in Cargills.

9.1 HR department.  When examining the past activities of the business, one can see that the
marketing sector has better partnerships with the human resources sector. Problems such as the
inability to pay employees and the inability to market products are massive problems that exist in other
companies. Cargills, on the other hand, does not have to face such risks. This is due to the excellent
relationship between the employee and the company, and the marketing department is able to get the
required staff through the human resources department quickly and deliver the products to the market
without delay. It reveals the excellent relationship between the marketing department and the human
resources department within the company.

9.2 Research & development department.  An excellent organizational relationship between the
research & development department and the marketing department can be found at Cargills. When the
country was paralyzed by the corona epidemic, people had trouble getting the essentials they needed. R
& D department came up with an excellent marketing idea for the company to address this issue. That is
the new marketing strategy of Cargills 2 home. In this way, the customers were given the goods they
needed through door delivery. This shows a good relationship between the marketing department and
the R & D department at Cargills.

9.3 Finance department.  The Department of Finance has a very good relationship with the
Department of Marketing within Cargills. Cargills Ceylon PLC uses advertising as its best strategy to
launch its products and thereby expand sales. It can be observed here that the Department of Finance
not only provides the necessary financial resources for this y advertisement but also provides the
Department of Marketing with strategic means to make the best use of it. By sustaining this excellent
relationship, the company will be able to excel in financial and marketing management. (Cargills, 2020-
2021)