COLD EMAIL WRITING

Definition

It is an initial email you send to a potential customer without prior contact

Cold email writing is an important soft skill to master

Explanation
A cold email is an unsolicited e-mail that is sent to a receiver without prior contact. It could
also be defined as the email equivalent of cold calling. Cold emailing is a subset of email
marketing and differs from transactional and warm emailing.
Cold email, according to its proponents, is not spam. However, if certain steps are not
followed, it may be treated as spam by spam filters or reported by the recipients.
Cold email is a personalized, one-to-one message targeted at a specific individual. Its aim is
to get into a business conversation with that individual, rather than to promote a product or
a service to the masses.
Email deliverability is the percentage of emails that got successfully delivered to the inbox,
instead of getting blocked or classified as spam.

Email deliverability is not the same as email delivery. Email delivery is the percentage of
emails that got successfully delivered to the recipient's email address, regardless of whether
it is the main inbox or any other folder, including spam.

Email deliverability is especially important for cold email senders because their goal is to
have their email delivered to the recipients' main inbox.

If a cold outreach campaign has a 50% open rate, it is considered successful. The stats can't be
tampered with, and anything below 50% suggests the campaigns need to be modified.

METHOD
Define subjective
 Very important and something that get attention
 Add something that stands out
 Something that generates curiosity
e.g.
you have no idea how I got to know about you.
COLD EMAIL WRITING
Starting line:
e.g.
Hey vertical [] such a cool sir name.
Important points
Important points to keep in mind while writing cold email
a. Keep language simple, ask questions
b. First part of email instantly establishes purpose of email
Then write the story or content writer have written in subjective line
e.g.
I am writing this email to [establish context]. clear request in headline, be
straightforward make it clear and concise .
c. Uniqueness
Know interest of person to whom you are writing email
Try to match yourself with their intent.

READING IS AN EFFORT, SO MAK IT CLEAR

PURPOSE
Cold email is personalized one to one message
To target special individual aim in business conversation

BARRIERS
Cold email writing is harder than most communications for two reasons
 Writer have no relationship with audience yet,
 Writer lack non-verbal feedback, so cannot modify approach in real
time.
COLD EMAIL WRITING