TOOLS & GUIDES

TOOLS
 WebPageTest
https://webpagetest.org/

 Web Page Word Counter

https://wordcounter.net/website-word-count

 Word Counter
https://wordcounter.net/

 SEO REVIEW TOOLS

https://www.seoreviewtools.com/seo-tools/

 A full suite of proprietary marketing tools that measure, calculate, and facilitate
growth.
https://www.webfx.com/tools/

 8 Free Tools to Check Any Site’s Website Traffic

https://www.reliablesoft.net/check-website-traffic/

 15 of the Best SEO Tools for Auditing & Monitoring Your Website
https://blog.hubspot.com/marketing/seo-analysis-tools

 How to Check Website Traffic For Any Site

https://neilpatel.com/blog/website-traffic/

 SEO SiteCheckup

User-friendly analysis and monitoring your sites SEO.

https://seositecheckup.com/

 Moz Bar

A free all-in-one SEO toolbar for research on the go.

https://moz.com/products/pro/seo-toolbar
 Moz Local Listing Score

Moz Local Listing Score lets you see how your local business looks online.

https://moz.com/local/search

 Moz Link Explorer

Get a complete overview of your website, pages, and links with Moz Link
Explorer. The free version provides a quick look at a full range link analysis.
This includes the most impactful links pointing to you and your most linked-to
pages.

https://moz.com/link-explorer

 Ahrefs 

Tools to grow your search traffic, research your competitors and monitor your
niche.

https://ahrefs.com/

 Ahrefs’ Backlink Checker

Ahrefs’ Backlink Checker free version shows the top 100 backlinks to any
website or URL. They also show the total number of backlinks and referring
domains, Domain Rating, and URL Rating.

https://ahrefs.com/backlink-checker

 SERP Simulator

SERPsim is based on the very latest Google pixel limits and is a full fledged
SERP simulator.

https://serpsim.com/

 Google Analytics

Use it to get web stats and search insights. It tracks essentially every inch of
traffic your website gets. It also shows keyword insights on what terms people
use to land on your pages. You can find it under Acquisition > Search Console
> Queries or Acquisition > Campaigns > Organic Keywords.

https://analytics.google.com
 Google Search Console & Bing Webmaster Tools

Google Search Console and Bing Webmaster Tools give you a taste of what
the top two search engines think of your site. It will show you any bugs, alerts,
or indexing issues.

https://search.google.com/search-console
https://www.bing.com/toolbox/webmaster

 Google PageSpeed Insights

Use Google PageSpeed Insights to check the speed and usability of your
website on multiple devices.

https://developers.google.com/speed/pagespeed/insights/

 Google’s Structured Data Testing Tool

Use this tool to validate your structured data markup and rich snippets.

https://search.google.com/structured-data/testing-tool/u/0/

 Keywordtool.io

This tool generates hundreds of keyword ideas based on a single word.

https://keywordtool.io/

 Wayback Machine

It allows you to see what a website used to look like. This is a great
investigative tool if you notice some odd traffic changes after you’ve updated
your website, and you don’t have a site back-up available.

https://archive.org/web/

 Builtwith

Builtwith is a website profiler tool that tells you what technology was used to
create the site. You can find out which CMS the site was built with, what
analytics have been implemented on the site, and much more! It is a great tool
for those of you that are doing SEO client work.

https://builtwith.com/
 LongTailPro

Uncover Long Tail Keywords in Minutes

https://longtailpro.com/

 SmallSEOTools

Effective SEO tools which are 100% free

https://smallseotools.com/

 Free SEO Site Audit Tools

https://www.searchenginejournal.com/free-seo-site-audit-tools/284841/

 47 Experts Rank Best SEO Audit Tools

https://www.robbierichards.com/seo/best-seo-audit-tools/

 Seobility - SEO Audit

https://www.seobility.net/en/

 Broken Link Check

https://www.brokenlinkcheck.com/broken-links.php

 Ubersuggest is a free tool that allows you to get 1000's of keyword ideas.

https://neilpatel.com/ubersuggest/

 Sertstat: All-in-One SEO Platform

https://serpstat.com/

 RankTank: Free SEO Tools & Learn to Build Your Own

https://www.ranktank.org/

GUIDES
 The Complete SEO Checklist
https://neilpatel.com/blog/website-traffic/

 Search Engine Optimization (SEO) Starter Guide

https://support.google.com/webmasters/answer/7451184?hl=en

 Search Engine Land’s Guide To SEO

https://searchengineland.com/guide/seo

 The Beginners Guide to SEO

https://moz.com/beginners-guide-to-seo

 Rewriting the Beginner's Guide to SEO, Chapter 1: SEO 101

https://moz.com/blog/beginners-guide-to-seo-chapter-1

 Basic SEO
https://moz.com/blog/category/basic-seo

 A Complete Guide to SEO: What You Need to Know in 2019

https://www.searchenginejournal.com/seo-guide/

 SEO Made Simple: A Step-by-Step Guide

https://neilpatel.com/what-is-seo/