BCG Matrix:

BCG stands for “Boston Consulting group’s

product portfolio” matrix.

• It is used to measure product and services position.

• It helps us to design long-term strategic planning,

• It helps a business in predicting growth opportunities

by considering the whole production rate of products

to decide where to invest, to diverse or develop

product or to retrench.

• It’s also known as the “Growth/Share Matrix”.

Working:
The Matrix is divided into 4 quadrants on the basis of

market growth and relative market share. It is based on two dimensions:

1. Market growth

2. Market share

Stars Question mark

• Financial services • Leather jackets, woven sweaters
• Men’s wear, shoes, trousers,
jeans, shirts, tops.
• Ethnic by outfitters

Cash cow Dog

• Knit wear bags, • Do not exit
• Supplier management service