NAME: -Andrew Nabil Shawky

ID: - 45009
Group: - “A”
Business Administration Zayed Branch
1st: -business plan
. definition: - A business plan is a document that defines in detail a company's objectives and
how it plans to achieve its goals. A business plan lays out a written road map for the firm from
marketing, financial, and operational standpoints. Both startups and established companies use
business plans.

. Purpose: - a business plan can serve to keep a company's executive team on the same page
about strategic action items and on target for meeting established goals, although they're
especially useful for new businesses, every company should have a business plan. Ideally, the
plan is reviewed and updated periodically to reflect goals that have been met or have changed.

. how to write: - a well written business plan can be of enormous value to a company. While
there are templates that you can use to write a business plan, try to avoid producing a generic
result. The plan should include an overview and, if possible, details of the industry of which the
business will be a part. It should explain how the business will distinguish itself from its
competitors, start with the essential structure: an executive summary, company description,
market analysis, product or service description, marketing strategy, financial projections, and
appendix (which include documents and data that support the main sections). These sections or
elements of a business plan are outlined below, when you write your business plan, you don’t
have to strictly follow a particular business plan outline or template. Use only those sections that
make the most sense for your business and its needs.

. components: - The length of a business plan varies greatly from business to business.
Consider fitting the basic information into a 15- to 25-page document, no two business plans are
the same. Nonetheless, they tend to have the same elements.
1-Executive summary: This section outlines the company and includes the mission statement
along with any information about the company's leadership, employees, operations, and location.
2- Products and services: Here, the company can outline the products and services it will offer,
and may also include pricing, product lifespan, and benefits to the consumer.
3- Market analysis: A firm needs a good handle on its industry as well as its target market. This
section of the plan will detail a company's competition and how the company fits in the industry.
4- Marketing strategy: This section describes how the company will attract and keep its customer
base and how it intends to reach the consumer.
5- Financial planning: This section should include a company's financial planning and
projections. Financial statements, balance sheets, and other financial information may be
included for established businesses.
6- Budget: Every company needs to have a budget in place. This section should include costs
related to staffing, development, manufacturing, marketing, and any other expenses related to the
business.

. types of: -
1- Start-Up Business Plans: -New businesses should detail the steps to start the new enterprise
with a start-up business plan. This document typically includes sections describing the company,
the product or service your business will supply, market evaluations and your projected
management team.
2- Internal Business Plans: -Internal business plans target a specific audience within the business,
for example, the marketing team who need to evaluate a proposed project. This document will
describe the company’s current state, including operational costs and profitability, then calculate
if and how the business will repay any capital needed for the project. Internal plans provide
information about project marketing, hiring and tech costs.
3- Strategic Business Plans: -A strategic business plan provides a high-level view of a company’s
goals and how it will achieve them, laying out a foundational plan for the entire company. While
the structure of a strategic plan differs from company to company, most include five elements:
business vision, mission statement, definition of critical success factors, strategies for achieving
objectives and an implementation schedule. A strategic business plan brings all levels of the
business into the big picture.
4-Feasibility Business Plans: -A feasibility business plan answers two primary questions about a
proposed business venture: who, if anyone, will purchase the service or product a company
wants to sell, and if the venture can turn a profit.
5-Operations Business Plans: -Operations plans are internal plans that consist of elements related
to company operations. An operations plan specifies implementation markers and deadlines for
the coming year.
6- Growth Business Plans: -Growth plans or expansion plans are in-depth descriptions of proposed
growth and are written for internal or external purposes. If company growth requires investment, a
growth plan may include complete descriptions of the company, its management and officers. The plan
must provide all the company details to satisfy potential investors.

. conducting a business plan: -

Create an executive summary
Compose your company description
Summarize market research and potential
Conduct competitive analysis
Describe your product or service
Develop a marketing and sales strategy
Compile your business financials
Describe your organization and management
Explain your funding request
Compile an appendix for official documents

2nd: -Business Model

. definition: - The term business model refers to a company's plan for making a profit. It
identifies the products or services the business plans to sell, its identified target market, and any
anticipated expenses, The model describes the way a business will take its product, offer it to the
market, and drive sales. A business model determines what products make sense for a company
to sell, how it wants to promote its products, what type of people it should try to cater to, and
what revenue streams it may expect.

. Purpose: - Business models are important for both new and established businesses. They
help new, developing companies attract investment, recruit talent, and motivate management and
staff, established businesses should regularly update their business model, or they'll fail to
anticipate trends and challenges ahead. Business models also help investors evaluate companies
that interest them, and employees understand the future of a company they may aspire to join.

. how to write: -
1- Identify your audience: -Most business model plans will start with either defining the
problem or identifying your audience and target market.
2- Define the problem: -In addition to understanding your audience, you must know what
problem you are trying to solve.

3- Understand your offerings: -With your audience and problem in mind, consider what
you are able to offer. What products are you interested in selling, and how does your expertise
match that product?

4- Document your needs: -With your product selected, consider the hurdles your company
will face. This includes product-specific challenges as well as operational difficulties.
5- Find key partners: -Most businesses will leverage other partners in driving company
success. For example, a wedding planner may forge relationships with venues, caterers, florists,
and tailors to enhance their offering.
6- Set monetization solutions: -Until now, we haven't talked about how your company will
make money. A business model isn't complete until it identifies how it will make money. This
includes selecting the strategy or strategies above in determining your business model type.
7- Test your model: -When your full plan is in place, perform test surveys or soft launches.
Ask how people would feel paying your prices for your services. Offer discounts to new
customers in exchange for reviews and feedback. You can always adjust your business model.

. components: -
. A high-level vision
. Value Proposition and Market Segment
. Key partners
. Customer relationship
. Revenue Generation Strategies
. Key objectives
. Customer targets and challenges
. Solutions
. Value
. Pricing
. Messaging

. Types of: -
. Retailer
. Manufacturer
. Fee-for-Service
. Freemium
. Bundling
. Business -To- Business Models (B2B)
. Business -To-Consumer Models (B2C)

. Examples: -
Productivity and Business Processes: Microsoft offers subscriptions to Office products and
LinkedIn. These subscriptions may be based off product usage (i.e., the amount of data being
uploaded to SharePoint).
3rd: -feasibility study: -
. Definition: - A feasibility study is a detailed analysis that considers all of the critical aspects
of a proposed project in order to determine the likelihood of it succeeding, Success in business
may be defined primarily by return on investment, meaning that the project will generate enough
profit to justify the investment.

. purpose: - important factors may be identified on the plus or minus side, such as community
reaction and environmental impact.
Although feasibility studies can help project managers determine the risk and return of pursuing
a plan of action, several steps should be considered before moving forward.
A feasibility study assesses the potential for success of the proposed plan or project by defining
its expected costs and projected benefits in detail.

. How to write: -
1-Describe the project.
2-Outline the potential solutions resulting from the project.
3-List the criteria for evaluating these solutions.
4-State which solution is most feasible for the project.
5-Make a conclusion statement.

. Components: -
1-Title page
2-Table of contents
3-Executive summary
4-Market feasibility
5-Technical feasibility
6-Financial feasibility
7-Organizational feasibility
8-Conclusion
9-Appendix and reference pages

. types of: -
1-Technical feasibility
2-Financial feasibility
3-Market feasibility
4-Operational feasibility

. conducting: -
1. Run a preliminary analysis
2. Evaluate financial feasibility
3. Run a market assessment
4. Consider technical and operational feasibility
5. Review project points of vulnerability
6. Propose a decision

. examples: -
A High-Speed Rail Project

4th: -project management: -

. Definition: - Project management is the application of processes, methods, skills, knowledge
and experience to achieve specific project objectives according to the project acceptance criteria
within agreed parameters. Project management has final deliverables that are constrained to a
finite timescale and budget.

. Purpose: - the project manager tends to have roughly the same job: to help define the goals
and objectives of the project and determine when the various project components are to be
completed and by whom. They also create quality control checks to ensure completed
components meet a certain standard.

. how to write: - The detail may vary from project to project, but all project management
reports should include the following information:
1: Identify the goal of the project
2: Map out the scope
3: Develop an outline or plan
4: Share this initial idea with your team
5: Finalize your plan
6: Use a Gantt chart to keep things organized
7: Distribute your project management plan
8: Hold a project postmortem

. components:- A project management plan is a collection of baselines and subsidiary plans

that include:
1-Baselines for scope, schedule, and cost
2-Management plans for scope, schedule, cost, quality, human resources, communications, risk,
and procurement
3-Requirement management plan
4-Change management plan
5-Configuration management plan
6-Process improvement plan

. types of: -
1. Waterfall Project Management: - This is similar to traditional project management but
includes the caveat that each task needs to be completed before the next one starts. Steps are
linear and progress flows in one direction—like a waterfall. Because of this, attention to task
sequences and timelines are very important in this type of project management.
2-Agile Project Management: -The computer software industry was one of the first to use this
methodology. The basis originating in the 12 core principles of the Agile Manifest agile project
management is an iterative process focused on the continuous monitoring and improvement of
deliverables, at its core, high-quality deliverables are a result of providing customer value, team
interactions, and adapting to current business circumstances.

3. Lean Project Management: -This methodology is all about avoiding waste, both of time and of
resources. The principles of this methodology were gleaned from Japanese manufacturing
practices. The main idea behind them is to create more value for customers with fewer resources.

. Example:- Let's say a project manager is tasked with leading a team to develop software
products. They begin by identifying the scope of the project. They then assign tasks to the project
team, which can include developers, engineers, technical writers, and quality assurance
specialists. The project manager creates a schedule and sets deadlines.
Often, a project manager will use visual representations of workflow, such as Gantt charts or
PERT charts, to determine which tasks are to be completed by which departments. They set a
budget that includes sufficient funds to keep the project within budget even in the face of
unexpected contingencies. The project manager also makes sure the team has the resources it
needs to build, test, and deploy a software product.
When a large IT company, such as Cisco Systems Inc., acquires smaller companies, a key part of
the project manager's job is to integrate project team members from various backgrounds and
instill a sense of group purpose about meeting the end goal. Project managers may have some
technical know-how but also have the important task of taking high-level corporate visions and
delivering tangible results on time and within budget.