BUSINESS PLAN Click 2 Wear | i} ' Enc RA Te : VOCE Minty LCM-3493 LaeE epi LOM-3450 SST oe@ TB TeeCT RANT TRO at) Dae ah Om ene) 9 ECTOK VM OMEL STEM Tit Ut} er il SUE AM Uae OMA INCH C13 9 INDY SUL) aye oeBUSINESS PLAN Click 2 Wear Submitted by Arslan Azhar — (LCM -3493) Ehsaan Amjad — (LCM - 3450) (Submitted in partial fulfilment of the requirement for the degree of) BACHELORS IN BUSINESS ADMINISTRATION at National University of Modern Languages Lahore, Pakistan 28" January, 2022BONAFIDE CERTIFICATE ‘The undersigned certify that they have read the following research report, examined the defence, are satisfied ‘with the overall exam performance, and recommend the report to the Faculty of Management Sciences Research Report Title: Clizk 2 Neer Submitted By: Arsloa Azhar, Edin Anicd Registration Hs Grehelor of Business Administradon _ Manegemed Seienves NameotOacpine Nano telionon sete Taree Ta aa Feta ore OTCANDIDATE DECLARATION FORM {Deciaration Form to be filled in by Candida at the time uf Sslomuission Ensemal Evaluation. Follow this pattern strigthy, sid whys lt the ustnd 1 Aden Azkar ty Pron Anjod pusguer Sonof_ Pzher Paihia Prog Podnys Regiwration § a vise Manateme | Cre, yy consider of BBA (wens) ste Sesion aiversieg of Modern Languages do hereby declare thas the thesis Vite) Swi 11 tn Sougpricne fhe Stott alts ype oh the $8) sdomited by me in partial fubfiIenent oS SAVLIV PID Oraroe, bx avy tied sere, wets Aas set to oa publithed earlier. 5 abso solemnly deshare this it shall no, in utare, be wutmetio by so Now sina ‘oom this oF any ober university or instition, Jalso understand that if evidence of plagiarism is Sound in my thesis divwertation a anny Mage, over after the award of a degree, the work may be canceled and the degree reveled.Annexure FYP-3 NATIONAL UNIVERSITY OF MODERN LANGUAGES Faculty of Management Sciences It is hereby certified that the Business Plan has been thoroughly and carefully read and recommended to the Faculty of Management Sciences for acceptance of Final Report. by Arslan Azhar, Roll no (LCM-3493) & Ehsaan Amjad Mughal, Roll no (LCM-3450), Session (Jan 2018 to Jan 2022) Morning, in partial fulfillment of the requirements for the degree of Bachelor of Business Administration of National University of Modern Languages Islamabad. Dated: Jan 30, 2022 Supervisor Name: Supervisor Signature: oP ne Bhred Des racine tens (bak Cokeny Achongar4 Panel Member Signature: AP. Dd VA Head of Department: E iiAcknowledgement We are heartily thankful to our supervisor, Ms, Hania Rehman, whose encouragement guidance and support from the initial to the final level to develop an understanding of the subject, This project would not have been possible unless her cooperative behavior and full support, We are highly thankful to our supervisor for being open-minded towards ideas and her constant feedback allowed us to voice our ideas in much better fashion, We appreciate you for so much generosity & helping us for completing this project, Lastly, we offer our regards and blessings to all our Friends who supported us in any respect during the completion of the project.Executive Summary Click 2 Wear is the start-up of clothing uniquely. Click 2 Wear is an online store. The purpose of introducing this business is to associate all the top Pakistani brands so that people could visit the online store and make a purchase along with giving orders for stitching. People these days find it difficult to go in person and shop for their choice clothes. After COVID-19, the shopping trends have changed a lot and people now find it more convenient to shop online. So, we observed the gap in the market and came up with the idea of Click 2 Wear where people will shop their ch clothes at one marketplace without any traveling or energy/time wastage. There is no such practical solution in Pakistan and we're the first one to bring it into practice. We do have indirect competitions in the market but as soon as we'll launch Click 2 Wear, there are likely chances for itto be successful. Click 2 Wear will integrate all the Pakistani clothing brands with its application and website where people will be able to shop their clothes easily and also, they’Il have the facility to get their clothes stitched at the same time. The tools and techniques for promotion will be brochures and advertisements. Different marketing tools will be used through bl rs and influencers which spread information about Click 2 Wear on social media. Except that after launching the business we will invite cloth and fashion bloggers to review Click 2 Wear by demonstrating the usage and method of operating Click 2 Wear.Table of Contents Business Description... 1.1 Introduction of Business... 1.2 Vision Statement... 1.3 Mission Statement. 1.4 Positioning Statement... 1.5 Strucuure.... 1.5.1. Legal State 1.5.2. Partnership Deed ... 1.6 Service Business. 1.6.1. Application areas .. 1.7 Industry... 18 Future Possi Marketing Plan... 2.1 Market Size 2.2 STP Analysis. 2.2.1. Target 2.2.2. Positioning 2.3 Competitor Analysis 2.4 SWOT Analysis. 2.4.1, Strengths. 2.4.2, Weaknesses.. 2.4.3. Opportunities.. 2.4.4, Threats 2.5 Channels of Distribution ... 2.6 Marketing Mix... 3.6.1. Product and service. 2.6.2: Price. 2.6.4, Placement 2.6.5. Promotion 3.1 Service Design... 3.2 Marketing Aspect.3.3 Technical Aspect... Management Plan... 4.1 Organogram 4.3 Advisory Board Development Plan 5.1 Product/Service Development 5.1.2. Operation: 5.1.3. Outbound Logistics . Financial Analysis 6.1 Estimated Start-Up cost 2 Non-Current Assets... 6.3 Projected Balance Sheet. 6.4 Projected Income Statement... 6.5 Projected Cash Flows. Appendices... 7.1 Resumes .. 7.2 Flyers... 73 Logo 74 Slogan.. 75 Tagline.Chapter 1 Business Description 1.1 Introduction of Business Click 2 Wear is the startup of clothing uniquely. 2 Wear is an online store. The purpose af introducing this business is to associate all the top Pakistani brands at the same time we can disp our products as well so that people could visit the mobile application/website and mak along with giving orders for stitching. pure click 2 wear Click 2 Wear services in three major categories: © Stitched Branded Clothes © Unstitched Branded Clothes © Custom/Personalized Stitching We've worked with product design for a year and our focus has always been to fulfill user needs and make everyday life better. We strive for products that connect both in a physical and emotional way with the consumers, We've always emphasized each product's ability 10 communicate, and we know this is moreep today's world than it ever was. We apply People-Driven insights to inerease market adoption and deliver on customers’ goals and aspirations, always targeting, better experience and long-term engagement. With our team of multidisciplinary experts and our holistic design approach, we proactively integrate insightful strategy, crafted industrial design, thoughtful engineering, desirable color-material finish, and meaningful user experiences. 1.2 Vision Statement We aim to set up Click 2 Wear to interlin marketplace. After 1 to 2 years of operatin expectation, then we plan to make it available to other countries as well. People from other countries will be able to shop Pakistani branded clothes through Click 2 Wear, k all Pakistani Brands and small retailers at one specific g a business online, if the performance is up to the 1.3 Mission Statement Click 2 Wear focuses on providing top qu high-quality stitching services to the people of Pakistan on a single platform. ‘game clothes, easy shop" lity branded clothes at one marketplace and servingDa ricIiSRPIDRSCSHNTEET TET Te ed 1.4 Positioning Statement We are here to serve you with one click from your mobile phone. We aim to bring all top leading clothing brands to our website and application. 1.5 Structure 1.5.1. Legal State Click 2 Wear will be registered as an Online Business between two partners Mr. Arslan Azhar and aan Amjad within Pakistan. Ownership and operational activities will be 50% share cach. Mr. 1.5.2, Partnership Deed The partrtership deed agreement is established on 14th January 2022 between: 1. Mr. Arslan Azhar S/O Azhar Rashid Rana Wapda Town, Lahore CNIC #: 35202-9542782-7 2. Mr. Ehsaan Amjad S/O Amjad Rafique Mughal Davis Rd, Lahore CNIC #: 35202-9616092-7 Both parties agreed on a 50% share in this firm. Both parties, mentioned above with their mutual consent to bring their, capital, skills, and other resources business on partnership whereas all the terms and conditions of this partnership have together to establish a been settled conceming their interests mutually in writing to avoid any misinterpretation in future, Mr. Ehsaan Amjad Mughal Mr. Arslan Azhar , f1.6 Service Business Click 2 Wear i We apply People-Driven insights to inerease mark aspirations, always targeting better experience multidis« et adoption and deliver on customers” goals and and long-term engagement. With our team of inary experts and our holistic design approac h, we proactively integrate insightful Strategy, crafted industrial design, thoughtful engineerin ig, desirable color-material finish, and meaningful user experiences, We wanted to investigate faster ways of implementing solutions for cloth shopping in Pakistan that users actually get to experience, 1.6.1. Application areas © World-class product design © Product innovation through real customer insight processes © Product portfolio’s expansion within or new market areas © Useful design guidelines that integrate both digital and physical product aspects E izing product development teams through efficient and inspiring processes © Energi 1.7 Industr: : : ql ‘ bile application and a website that has brought all the top leading clothing ick 2 Wear is a mobil ; a eat a to one marketplace. Also, it offers stitching services where customers can rands of Pakistan into . ‘i rdingly. Personalize and customize their clothing designs accordingly initial stage in Pakistan, This will change the traditional way of selling and Click 2 wear is on the initial ‘The app will be available to use to everyone where the brands are buying clothes in Pakistan. «mn the Pakistani Clothing industry. As the application and website are Nocated. It’s a new venture inaccessible by everyone, it will be easy to shop anywhere the shopper feels like. ‘This gives an advantage to Click 2 Wear to make the most of its business. Click 2 Wear services are not only limited to reputable brands but also to new clothing business startups as well, New entrants in the market who don’t have enough budget to locate physically can also open a clothing store in Click 2 Wear and sell their clothes. 1.8 Future Possibilities After 1 to 2 years of operating the Click 2 Wear business, if the performance is up to the expectations, then we will move towards other countries where people from different countries will be able to shop Pakistani branded clothes through Click 2 Wear. In future we’ll also add an option to register yourself as a tailor. This will help boost women empowerment and will enable ways of earning for people of Pakistan. We'll provide online sessions and trainings. After that, we'll send tailors a few articles for conducting a test and tailors will stitch them. If the tailors perform the task according to our standards, we'll hire them.Eee ee ane a Chapter 2 7 Marketing Plan 2.1 Market Size Market size is the number of people who will buy clothes using Click 2 Wear. The market size is measured by the revenue of the e-commerce clothing industry. According to recent figures, the Pakistan's textile industry contributes more than 60% to the country's total exports, which amounts to around US $ 5.2 billion, The industry contributes around 46% to the total output produced and exported by Pakistan. The contribution of this industry to the total GDP is 8.5%, The Pakistani apparel retail industry had total revenues of $9.Ibn in 2018, representing a compound annual growth rate (CAGR) of 5.9% between 2014 and 2018, The menswear segment was the industry's most lucrative in 2018, with total revenues of $4.6bn, equivalent to 50.4% of the industry's overall value. Growth within the Pakistani industry has been encouraged by economic prosperity in urban areas. Urbanization has led to improved living standards, higher disposable income and improved retail spaces, which supported increased spending. The Pakistani apparel retail market had total revenues of $6.5bn in 2020, representing a compound annual growth rate (CAGR) of 2.1% between 2016 and 2020. The menswear segment \vas the market’s most lucrative in 2020, with total revenues of $3.2bn, equivalent to 49.1% of the market’s overall value. Online shopping has become increasingly popular in Pakistan in recent Years as customers are won over by the convenience, variety and cheaper prices which online apparel retailers can offer. 2.2 STP Analysis Segmentation is done based on three factors: demographic (age, gender) the customer of all ages, geographic is Pakistan and behavioral which will be based on the customers’ behavior such as graphic i , ‘ing isit in-person. customers willing to do online shopping or visit stores in-p e factors: We differentiate our customers based on thre: 1. Convenience oriented 2. Quality Oriented 3. Price orientedree ae a ee 22.1. Target Weare targeting every class of people of all ages. We are targeting diffe eae cities in Pakistan. 'ges. We are targeting different people from different 22.2. Positioning We are positioning our service by our convenient to use clothing service at one will generate positive word of mouth. It is the place our product occupies in consumers’ minds relative to competing products” Consumers hold a complex set of perceptions, impressions and feelings for a particular product that compares with competing products. These perceptions, impressions and feelings do not emerge randomly, but we will work thoroughly on influencing them in order to differentiate from other companies” products. There are 7 key steps we will usc to effectively clarify our positioning in the marketplace: © Determine how our brand is currently positioning itself * Identify our direct competitors © Understand how the competitors are positioning their brands + Compare our positioning to our competitors positioning to identify our unique points * Develop a distinct and value-based positioning idea © Craft a brand positioning statement «Test the efficiency of our brand positioning statement ‘There are four essential elements we will use for a best-in-class positioning statement: © What is the summary of the attitudinal and demographic description of the target group of customers our brand is attempting + What category is Click 2 Wear competin to appeal to and attract? in and in what context does our brand have relevance to our customers? mpelling benefit to our target customers that our brand can own relative to co * What is the most our competition? © What is the most compelling evidence that our brand delivers on its brand promi: at isee statement can help us make effective decisions to help differentiat customers, and win market share from our competition le our brand, attract target Here are the eriteria we use for checking our brand positioning: Along with these, trough hiring and t over competitors. We aim at training our staff to be o Patient and more res| We also focus on only one next. We can also create positionin attributes like delivery e.g. promising de Position our brand in customer's mind, we must sta Click 2 Wear that touches Does it differentiate our brand? Does it match customer perceptions of our brand? Does it enable growth? Does it identify our brand’s unique value to our customers? Does it produce a clear picture in our mind that’s different from our competitors? Is it focused on our core customers? Is it memorable and motivating? Is it consistent in all areas of our business? Is it easy to understand? Is it difficult to copy? Is it positioned for long-term success? Is our brand promise believable and credible? Will it withstand counterattacks from our competitors? raining better people we can gain a competitive advantage sourteous and to react ina friendlier, more pectful manner towards customers than the personnel of competitors do. of these attitudes and establish it really well first then move on to the ig in terms of the service we provide. Here we can focus on ry in less than a day or reduction of the price to st from within the business. Every member of | the customer has to be the perfect expression of our position. |_— 2,3 Competitor Analysis. the proc competitor anal P evaluati Ff ‘ Compe of evaluating our competitors’ companies, products, and narketing strategies, Tomake our analysis truly useful, we will «Pick the right competitors to analyz «+ Know which aspects of our competitors’ business are worth analyzing «Know where to look for the:data © Understand how we can use the insights to improve our own business. We will cover business metrics, a product analysis, and a marketing assessment, with the marketing bit being a little more in-depth, Will start with digging up the basic info about our competitors: things like the Our analysis company’s founding year, the names of the CEO and other key people, locations of the company offices, how many employees work there, et ‘The competitors we pick for the analysis determine the insights we will get at the end, and the based in part on those insights, That is why including dif decisions we will make, rent types of competitors into the analysis is critical if we want the results to be comprehensive, 2.3.1, Direct competito LAAMpk LAAMpk is Pakistan's one-stop fashion online store that is home fo the country’s finest designer wear. The main aim behind this vent global customers can shop what they want to under the banner esigner, prét, lifestyle and re is to host various Pakistani d usury brands under one roof where OCLAAM. A usercfriendly platform that helps you browse through over a thousand products matter of minutes. 2.3.2. Indirect Competitors *.D © AliEXpress © Other affiliate websites2.4 SWOT Analysis 24.1. Strengths One-click away to shop Fast service © Quality Stitching Easy to operate 2.4.2, Weaknesses App and website regular maintenance Managing the orders 2.4.3, Opportunities Emerging Business © Online Apps and websites 2.4.4. Threats © Easy to Duplicate © Legal Requirements © Security Threats WEAKNESSES STRENGTHS SwoT OPPORTUNITY THREATSSs 2,5 Channels of Distribution ‘distribution channel is a chain of businesses or intermediaries through which our products pass until it reaches the final buyer or the end consumer. Distribution channels can include retailers, distributors, wholesalers and obviously the Internet. ur distribution channel: Online store (internet). The distribution channels of Click 2 Wear are nae se | simple and limited. It is unique; they are both the manufacturers and retailers offering their cloth tineups to their customers directly at one marketplace. 2.6 Marketing Mix 3.6.1. Product and service Click 2 Wear is a mobile ap] the top Pakistani brands at the sa plication. The purpose of introducing this business is to associate al me time we can display our products as well so that people could visit the app and make a purchase along with giving orders for stitching Click to Wear services in three major categories: $$ © Pret Wear © Unstitched Branded Clothes © Custom/Personalized Stitching Advertising and Promotion 2.6.2. Price Since we don’t offer any product, isinesses will be on commission through our platform. he pricing will be for our services. based. The commission will be 10% The space provided to the bu: Prices for other services will be: on the total sales generated by businesses * Stitching * Advertising and Promotion 2.6.3. Pricing Explained Stitching: n/iwomen (Shirt, pent kurta/kurti ete.) fall under 1 * Simple clothing both for me! sc.) will fall under level 2 kurta trouser ¢ * (Salwar kamecz, ut ee eeBae + Wedding/event/party wear (2piece pent coat for men S000Rs, 3 piece pent coat for men 6000Rs and for Women fancy dress 2500-4000Rs) will fall under level 3 ing and Promotion: Adve ‘ion based. The commission will be «The space provided to the businesses will be on commis 10% on the total sales generated by businesses through our platform. «Simple promotional campaigns having reach to limited users will fall under level | + boosting up, ranking and displaying in front page will fall under level 2 « _ In-app video ads, imagery ads, + level 2 will fall under level 3. Prices According to ‘Stitching ‘Advertising and Promotion Dae (in Rupees) (in Rupees) 1 1500 5 800 - 1500 | 2 c 2000 1500 - 3000 3 2500-6000 3000 - 6000 a a } 2.6.4. Placement Since Click 2 Wear is an online marketplace and will only require online space for building a website and an application. The application and website will be available for use by the people around Pakistan. difterent concerts, events and festivals, and parks. On our social media We will be covering ¢ our Website and Application launch date before so that we can attract platforms, we will announc' More customers. 2.6.5, Promotion The tools and techniques for pro ir ich sprea tools will be used through bloggers and influencers which spread inf ; ‘ saan Il invite cloth and fashion bloggers social media. Except that al ‘o review Click 2 Wear by dem motion will be brochures and advertisements. Different marketing id information about Click 2 Wear cer launching the business we Wi anstrating the usage and method of operating Click 2 Wear, 12 Mit asds A few names of bloggers: + Hirableeh by Hira Attique + Hemayal by Hemayal « By.rooj by Urooj + Jiya by Jiyaxk «Rebellious Brownie by Naiha J. Eimaner Chapter 3 Organizational Plan 3.1 Service Design Itis related to the steps of Planning and Organizing inside or outside the organization that a firm Weare going to serve CI grab customers” attention from es to fulfill its objectives, . takes t rjectives, ick 2 Wear to our customers. Our focus is to all over the place as much as possible, Click 2 Wear service will be live 24/7. Customers can sho} Whereas our stitching services will also be exclusively available for different festivals, events and occasions. The shopped items will be delivered in less than 48 hours via simple shipping and with | a Tittle extra paid delivery charges in less than 24 hours via our super delivery se c. Whereas i thedelivery for stitching orders will be in 72 hours and if paid extra according to our package will be delivered in less than 48 hours. 3.2 Marketing Aspect ao We want to establish our brand where our cus! ‘ ice. ur fast and one click to buy servic ‘ers can satisfy their desired clothing needs with 14trategies will be buzz marketing, invit ours nati cor ace NB inviting bloggers to create video tutorials on how to use the application a 'e and their purchase experience through Click 2 We i ‘ear which will help to influence the audience to use our service, For the first 2 week S, we'll be offering free stitchi % 7 ng services to the customers on shopping for over Rs, 10,000. Twitter will be used in social media strategies by using hashtags and engaging audiences through tweets. Ps ‘articipating with the audience through tweets, P; e ‘articipating with the audience through Twitter in online conversations. Advertisement pamphlets will be spread to the Primary sources such as friends, the family also door to door spreading of it, Social media is going to help in branding our mobile bu iness: © Our social media accounts will help our customers to find us. * Social media will help encourage our customers to seek out our application and website. ___ © Social media will help in an easy way to notify our customers about our new promotional offers or sales and discounts. The tools and techniques for promotion will be brochures and advertisements. Different marketing tools will be used through bloggers and influencers which spread information about Click 2 Wear on social media. Except that after launching the business we will invite cloth and fashion bloggers to review Click 2 Wear by demonstrating the usage and method of operating Click 2 Wear. A few names of bloggers: © Hirablech by Hira Attique ‘© Hemayal by Hemayal * By.rooj by Urooj © Jiya by Jiyaxk * Rebellious Brownie by Naiha J. Eiman 33 Technical Aspect Our business will provide all the clothing services to our customers. Our main focu “Click 2 Wear” is what we ‘an are getting within clothing services to our customers in a unique Way: Sen ions and marketing efforts will grab the customer 's attention and they the market, All the promoti Z Will think to try Click 2 Wear. By providing quality, 5 with our eustomers. customized, and branded clothes to the “ustomers, we will build relationship 15ee ee ee Chapter 4 Management Plan 4.1 Organogram Arslan & Ehsaan Team Management Marketing 5 -Custoimer. = | Financial ‘Supply Chain “CatelOrders Management Click 2 Wear is a partnership business with two partners, Figure 4.1 © Arslan Azhar * Ehsaan Amjad Both the partners will share liabilities and profits equally. Arslan Azhar and Ehsaan Amjad are the owner-operators and will share the responsibilities of day-to-day activities. 4.11. Partner 1 Partner 1 (Arslan) will handle marketing and will focus on CRM (Customer Relationship Management), Arslan will make marketing plans and strategies for Click 2 Wear. Also, he'll be igement).. focusing on building a good relationship between the business and the customers in order to ing on buildin; increase the conversion rate. 41.2, Partner 2 thain of the business. Ie°ll be i fing the finances and supply cl | Partner 2 (Ehsaan) will be handling i \d retailers attached to Click 2 Wear and will i linge ther businesses an Tesponsible for dealing with the of Bs or Developer's salai be handling internal and external finances. E.8., Marketing Expenses per’s salary, ndling internal 16 aes ——————as 1S eer ee ere 4,2 Management Team Arslan Azhar (Co-founder) Arslan Azhar is a st f the Ni of Modes ‘Sa student of the National University of Mod Languages, Lahore Cai i in Business Admi ss mpus. Currently, doing Bachelors in Business A tratior | specializing i ir rslan is in the last year of his Gradu: zing in Marketing. Mr. Arslan is in the last y Pekan and is highly energized to launch his Click 2 Wear busine: s in Pakistan. Arslan will handle marketing and will focus on CRM (Customer Relationship Management). Arslan will make marketing plans and strategies for Click 2 Wear. Also, he’ll be focusing on building a good relationship between the business and the customers in order to increase the conversion rate. Ehsaan Amjad (Co-Founder) Ehsaan Amjad is in his last semester in Bachelors in Business Administration major in Finance at the National University of Modern Languages. He loves to play with numbers and have good communication skills, that’s the reason he’ Il be responsible of dealing with the other businesses and retailers attached to Click 2 Wear and will be handling internal and external finances. 4.3 Advisory Board | An advisory board is established to help the business grow and sucveed; the board is comprised of | experts in the field of Application/Web Development, data analysis, digital marketing, and financial advice which will help in achieving the business goals. Advisory team members include: * Full Stack Developers Security Engineers * Supply Chain Experts * Digital Marketers * Accountants and Auditors 7a ee Chapter 5 Development Plan 5,1 Product/Service Development Service development is the end-to-end Process of Ses developing and launching a new service to be sold to customers. This typically include 8 market research, se : 3 rvice strategy, customer experience, marketing, operations and launch of a new service, Services r lifer from goods in some important waysand these differences present Special challenges to service developers, When developing new services, the following four service characteris need to be considered: intangibility, inseparability, variability and Perishability. ‘This means the service cannot be examined before purchase (as in the case of tangible goods), itis produced and consumed at the same time, it varies from one service to another within the same category and it cannot be stored. Development Services means activities that promote community development and are integral to the Applicant’s provision of Financial Products and Financial Services, Such services shall prepare or assist current or potential borrowers or investees to utilize the Financial Products or Financial Services of the Applicant. ‘The service/product development includes inbound logistics, operations to outbound logistics. L0F 18Pe Ue ee ee g1,. Inbound Logistics primary activities such as application/website development. These ar spp/Website development: ¢ the things we'll require for Activities Sources Programming Tools Internet Saal Hosting and Domain Intemet Stitching Equipment Local Shop Figure $.1.1 Inbound p- EQ7 a (a outing Order Vendor Transportation —Recieving Placement Supplier 512, Operations ‘nthe beginning, all the operational work will be done by the appl jata research and marketing plans whereas E ion/website and the securi i aan ‘eam, During this, Arslan will be working on di ill be working on engaging different brands with Click 2 Wear and also be working on finanOnce Click 2 Wear is ready to be operational it Will be live 2 . e Bee ATi i snd ceewane inPakistan wll be able fo dovnload and access n the online world and everyone 3. q % 9 ame OPERATIONS Nes AA MANAGEMENT wa a 2X 2 OVERSEEING PLANNING 5.1.3. Outbound Logistics Itis related to storing the products to meet the demand you make to continue sales, We'll make sure that every product that is live on Click 2 Wear will be available for sale. Our team will stay in touch with the brands and will keep a track record of the inventories. Customers will place orders, orders will be confirmed, and delivered to the customers on time. 20Chapter 6 Financial Analysis 6,1 Estimated Start-Up cost Rupees Rupees E-Commerce Website 220,000 Mobile Application 290,000 Computer Equipment 150,000 Advertisement Expense (Social Media Marketing) 245,000 6.2 Non-Current Assets NON CURRENT ASSETS ECommerce |[ Mobile ee | Website Application || Equipments 220,000 290,000 150,000 100 _ 29,000 45,000 je zrtaton Depreciation 498,00 261,000 ____ 105,000 Net book value 30 jation (%! Annual rate of amortization/depreciationIntl Capital Proft/(Loss) for the year ‘TOTAL EQUITY & LIABILITIES 4,000,000 376835 4376495 ASSETS Non-current assets E-Commerce Website MotiteAppication Computer Equipment Current assets Cash at Bank Cashin Hand, Tora. ASSETS iiss6.4 Projected Income Statement INCOME sales Revenue 2365 (Stitching Service 5 stitching orders received per doy 5°2000 = 10000 30000°25% = 2500 365 days: 2500°365 = 912,500 Sales Commission if companies sold 10 clothing items per | day and the average price is 2000 per product: 10°2000 = 20000 365 days: 2000°365 = 730,000 EXPENSES Salary Selling & Distribution i Adversemert Expense (Social Meda Marteteg) | Printing and Stationery Travelling and Conveyance Repair & Maintenance Communication ‘egal and Professional Amortization Depreciation Ne lncome Taxstion @ 21% PROFIT FOR THE YEARie Toe eae 65 Projected Cash Flows na CASH FLOWS FROM OPERATING ACTiviTigg Rupees Rupees Profit for the year 376,435 Adjustments for non-cash charges and other iteme: horace Depreciation 51,000 45,000 CASH FLOWS FROM OPERATING ACTIVITIES CASH FLOWS FROM INVESTING ACTIVITIES Capital expenditure on E-Commerce Website Capital expenditure on Mobile App __ Capital expenditure on Computer Equipment ; 150,000 investing activities. at : : 660,000 Net cash used in investing activities CASH FLOWS FROM FINANCING ACTIVITIES Owners Equity Net decrease in cash and cash equivalents beginning of the year Cash and cash equivalents at the ie rr Cash and cash equivalents at the ‘end of the yea!ee Chapter 7 Appendices 7.1 Resumes E Arslan Azhar a Meter w {no with ob teamo ert, susan sclatonaforthecantomeny t einaehe ' tewe ratte 9 Wetmcominimtnater EDUCATION fei cssnoss SKILLS Fz seam Seve trgeeCptmicvon Se eda eteing i weve a now ma Teanratend rece tate Coon tects Poet anacent 7 worn tect iF Atte soestng Coreen wanrgerent omatiree Neoneo nape ACHIEVEMENTS, ‘een compimested by teachers cn Raving a CERTIFICATES Digtat Martetng (472020- 06/2020) ‘Shenty Oreoshoping (10/2020..01/2921) Sere eae dienene ceed Facebook Ads (12/2020- 91/202) Coogh Adwords (1172099- 3/2020), WORK EXPERIENCE Insences Marketing (01/2024 - 08/2021) [Digital Marketing and Sales internship ; PAC wordPrevs (06/2020: 08/2020) + Manin ta wets asst LANGUAGES + beupred enat ehaeng ames ve oo 1 hnoteg martin eo ta dogs adhere Porson rent seret ie aaa pei ~ Resa aecntemnanense! Volunteer INTERESTS Nahow sem eneaies SedanEhsaan Amjad ‘Medical Biller To we my seth motiva x 2 eth corented pcfeional ene aan gaszaton to aiew tegen ge inon "th optimum growth Pimemicna eerste sramesne A ue 9 Veda comiaitsawanet OB EDUCATION SS] BBA (hons) NUL WORK EXPERIENCE Fou] ARBilling Executive | Physicians Revenue Group, in. * Denia uation. * Correspondence Appests k Media Records sbmision and texpante on lesurance Crrespondence ete + mut new cents. + cate insurance for any substantial issue + Payment Posting + Patent Caing& Supper. "7 Head of Public Relations (Volunteer) Numl Entrepreneurial Society (NES) + anrng pub sates ONO + Balding awareness aout entreateneus? eres += Handing seats concen yes et 2 Me see yen ion Sales and Marketing Intern Envieda Pest Management ter er gy camara eo 2 Va irae restacont tion and collet + Papert cle Chertrapect the sera la ew foe PERSONAL PROJECTS espe eo (10/2020-02/2021) Seeienes prperobecime ie nanad SELES ee TS, ACHIEVEMENTS Ihave ecenty resolved ste for one of our companies ‘ent provider, Medacd IL are mot precesong oer rower claims becasse ef wome Cedertatiey wice hey are facing te protiom for Dyeats took este and evened te sive CERTIFICATION MPAA Cerifed (1072020) Huse! -Certfed Network Asecate HOA, (0372020 04/3020) Huswel- Cerufied Network Associate HOA (onraazo-04/2020) LANGUAGES Ce eadtnteney «tency teeny INTERESTS pons vteogaaty | voube | Soxatong esos a eaReno 10% OFF ON FIRST ORDER ‘K 2 WEARonc y) Visit Our Online StoreClick 2 Wear presents the much-awaited Winter Time Shopping Frenzy Sale Up to 20% off! on stitchiWEAR STITCHING SERVICES 30www.click2wear.com és) QD) KHAADI sisi MARIA. 4+ 2 i 3 3 a 2 z : i Outfitters’ BEECHTREE GET DISCOUNT 10% OFF CLICK 2 WEAR73 L089 | E.) Click 2 74 Slogan Same clothes, Easy shop 15 Tagline Made it EasyINSTITUTE OF CARDIOLOGY FRIENDS OF PUNJAB FOPIC ON id, Labte. aly hastitate of Cantiobay, Co 27,0 Dated: September TO WHOM IT MAY CONCERN Mughal has worked ith 2021 to September 17. We hereby certif} that Mr. our organization in the que 2. iad Mughal S/O Amjad K Accounts Internee™ trem July 14 betes nls tenure, we fond him a responsible member of our stall vith sound professional owledge of accounts techniques. He also has a good understanding of all the financial and tax affairs. to learn and work hard. He fist complying with target Hehas a pleasant disposition and we found him a willing worker. = has the ability to get along with people and to withstand pressure es. whi Weawish him all the best in his future endeavors. For Friends of PIC Trust Fae Secretary Trust\ PAG College (Pvt.) Ltd. Pakistan's Leading Accountancy Institute geek To Whom It May Concern isto certify that Mr. Muhammad Arslan Azhar $/O Azhar Rashid Rane 192-9542782-7, has successfully completed six weeks internship (from July 42021) in Digital Marketing Department at Professional's Academy of berg Il Lahore. During the period of internship with us he was found pect sdinquisitive. vewish him every success in life ges for PAC Group of Colle! eee muse \ae rea ware Seon | Breeeanss act | Sa pan saneeen, NATIONAL UNIVERS try 7 V OF Mong, , MANAGEMENT sCqine DR LLANG UAGES NT Lahore Campus cysestion Form in an ‘ : Ge Members i ic - _Complete Name ter Rea “uc HAL Aalan Tic Ya H- 3480 | Chsaany Abjad Date: ject Title + Click 2 bbe. Realistic Innovative IDEA S > 1 1, Exeetive Surmory 2. Finer Suggestions & Chan ges 3. 4. 5. ee Se CS iy I ener why ep Signatureets" Name ‘castration ft Cee ey a) rvisor’s Name supe! Farin Rebynvary SRR ae Title Click her KAR PROJECT Changes Suggested ged! Not Changed/ Justification Page # | Exot ive Stmmary th 4 o Vv ange Finan cies dang al 31 ai incorporated all the changes Suse indertaking: sted to me by Inter Be? nal/External Examiners and Defense ‘ Beck ), gignaltte! ————— a ee signature: Ee seca haga q 4 1y_Poxiod He has incorporated all att Stndertaking: Fense Committee. > ners and Del exal “Omplete project written by —¢ “Uegested by Internal extern aH Signature: =Annexure FYP.1 NATIONAL UNIVERSITY OF MODER} FACULTYOF MANAGI N LANGUAGES EMENT SCIENCES Dated: « SUPERVISOR CONSENT FORM BBA (Honors) Rott #: LEM 3493 Rott #: LLM 34SD CE 2 her Research Report Title: chicinrunjed IE ameis. con E-mail Address (Student): -—-— RAY ISB EY a Contact Number (Student): es Of Supervisor Name and Signature: : Mann lehman + ram Coordinator: Progt ue Received:BBA REPORT MEETINGS RECORD FORM ~ Name of student: Arslan Abher Annexure FYP-2 . Registration No:LCH- 3473 ,Semester:__&™_( 8) Credits Registered: Progress and Meeting Record S.NO Date Venue Purpose Progress and Comments Initial of Initial of | sepeer | HOD with \ with date date 2 hy siden Woue SESH Pax). gto “at Saca Aer YOUN reves scent rel | Yor 2 - oy Men hos “een Eel oz IS\o2\ | USYay ser Ne sen eee ey Lh ‘Slo PT hay 3 stern ssion oH) Guidance Wa SEN 3 yea a, eh “ y ; | rs.n.or [OPTS [nivel Svoht | goign am dregs oy 4 ail! “ag 4 Wway~cnrce Rewew Waders owe vce \ = | a-12- 24 cf ae aa) Wed aeenrd cone = ae WA Ve A avant hos \ CAW 5 Gdonnchi or we ‘ yy E porno [ES ax 7 Ae eek een oN ed 4 ep [PAu a} Y V ve ew To be filled in by Supervisor Name of Supervisor: Topic of Report: oo CO Rot An