SWOT ANALYSIS OF COCA-COLA’S COMPANY

1. Strengths
 Strong brand identity
 Highest brand equity
 Extended global reach
 Greatest brand association and customer loyalty
 Largest Brand Valuation
 Dominant Market Share
 Unparalleled distribution system
 Acquisitions
2. Weeknesses
 Aggressive competition with Pepsi
 Product diversification
 Health concerns
3. Opportunities
 Introduce new products and diversify its segments
 Increase presence in developing nations
 Bring advanced supply chain system
 Packaged drinking water
4. Threats
 Water usage controversy 
 Packaging controversy
 Direct and indirect competition

 Recommendations

- Stepping into the food market – Coca-Cola needs to introduce new products in snacks
and food segments.
- Focusing on health-related matters – It should bring some solution to address the rising
health concerns from social activists.
- Improving its water management system and dealing with the criticisms from
environmental agencies.
- Expanding into developing countries with humid temperatures – There are many
products of Coca-Cola like Fuze Tea, Dasani and Hi-C which aren’t distributed in many
developing countries. Coca-Cola needs to increase the distribution of such products.
- Increasing the distribution of packaged drinking water like Kinley.
- Working on sustainability and green marketing. It can improve its brand image in the
market.