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Technological Forecasting & Social Change 177 (2022) 121513

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Technological Forecasting & Social Change


journal homepage: www.elsevier.com/locate/techfore

Digital platform capability and organizational agility of emerging market


manufacturing SMEs: The mediating role of intellectual capital and the
moderating role of environmental dynamism
Adeel Ahmed a, Sabeen Hussain Bhatti b, *, Ismail Gölgeci c, Ahmad Arslan d
a
Al Qadir University, Punjab, Pakistan
b
Management Studies Department – Business School, Bahria University Islamabad, Pakistan
c
Department of Business Development and Technology, Aarhus University, Denmark
d
Department of Marketing, Management & International Business, Oulu Business School, University of Oulu, Finland

A R T I C L E I N F O A B S T R A C T

Keywords: In this study, we untangle the relationship between digital platform capability and organizational agility in the
Digital platform capability (DPC) manufacturing sector small and medium-sized enterprises (SMEs) by investigating the mediating role of intel­
Organizational agility (OA) lectual capital and the moderating role of environmental dynamism. Using a time-lagged two-wave survey of 227
Intellectual capital (IC)
manufacturing SMEs, we tested our proposed hypotheses using structural equational modeling (SEM). Our results
Environmental dynamism (ED)
Manufacturing SMEs
reveal that digital platform capability is positively associated with the agility of SMEs and that all three intel­
lectual capital dimensions (i.e., human, organizational, and relational capital) mediate this relationship. We also
found that environmental dynamism has a negative moderating role on digital platform capability and intel­
lectual capital. Environmental dynamism curbs SMEs’ abilities to turn their digital platform capabilities into
increased intellectual capital. Our results shed light on the importance of intellectual capital in creating
improved organizational agility for manufacturing SMEs through digital platform capability within the boundary
conditions of environmental dynamism.

1. Introduction opportunities at the firm level (Sambamurthy et al., 2003), also provides
a promising lens for the study of the implications of external dynamism
Organizations have used the flexibility and efficiency provided by on organizational performance. Environmental volatility and higher
technology to better cope with the continuously evolving world. This uncertainty in global markets coupled with exponential technological
includes such technology as big data analytics, the Internet of Things advancements have led businesses to calibrate their capacity so that they
(IoT), digital platforms, social media technologies, and cloud computing can rapidly and flexibly respond (Shams et al., 2021; Tallon and Pin­
that enable better connectivity, effective communication, and higher sonneault, 2011). Many firms turn to information technology (IT) ca­
automation (Li et al., 2020). Organizations can attain a sustainable pabilities to better cope with the turbulence and market fluctuations
competitive advantage through the efficient utilization and manage­ (Martinez-Caro et al., 2020) and to develop their OA. As such, OA has
ment of these digital technologies (Sakas et al., 2014). Digital platform been characterized as a strategic corporate imperative for a business to
capability (DPC), defined as an organization’s ability to use the latest survive and succeed (Huang et al., 2014), and more recent research has
advanced digital tools and technologies as competitive instruments established that organizations can improve their performance through
(Cenamor et al., 2019), can have a substantial impact on a firm’s agility that is driven by digital capabilities (Felipe et al., 2020).
competitive advantage (Mikalef and Pateli, 2017; Rai and Tang, 2010), Even though SMEs are predominantly affected by technological ad­
innovation (Sedera et al., 2016), and performance (Cenamor et al., vancements and can leverage their DPC to foster their OA, they are also
2019). embedded in the context in which such advancements take place.
According to Chen and Siau (2020), organizational agility (OA), Sadeghi et al. (2019) argued that the environment has a significant
defined as the ability to identify and react efficiently to market impact on SMEs and that changes in technological infrastructure and the

* Corresponding author.
E-mail addresses: sbhatti.buic@bahria.edu.pk (S.H. Bhatti), i.golgeci@btech.au.dk (I. Gölgeci), ahmad.arslan@oulu.fi (A. Arslan).

https://doi.org/10.1016/j.techfore.2022.121513
Received 30 April 2021; Received in revised form 11 January 2022; Accepted 15 January 2022
Available online 19 January 2022
0040-1625/© 2022 Elsevier Inc. All rights reserved.
A. Ahmed et al. Technological Forecasting & Social Change 177 (2022) 121513

specific cultures in emerging markets may impact how SMEs are affected during the second wave of the COVID-19 pandemic in Pakistan. The
by changes in their environment. Thus, their behavior is conditioned by COVID-19 pandemic has significantly affected all businesses and espe­
environmental dynamism (ED), defined as the level of unpredictability cially SMEs (Caballero-Morales, 2021). Thus, it is pertinent to study the
and instability in the firm’s environment (Chan et al., 2016). The un­ impact of such a dynamic and unstable environment on the factors
stable and dynamic environment in many emerging markets signifies the which affect the agility of organizations (Al-Omoush et al., 2020).
need for firms to deal with several diverse stakeholders and undertake Building on these contributions, this study provides recommendations to
compound and contrasting processes (Jafari-Sadeghi et al., 2021c). practitioners in SME manufacturing on how OA can be enhanced
Thus, researchers have called for more studies on intellectual capital and through DPC and IC.
agility in the context of emerging markets (Ferraris et al., 2021). Pre­ The rest of the paper is organized as follows. First, we define the
vious researchers have also argued that dynamism signifies the irregu­ variables and explain them in light of the previous literature, followed
larity and instability of the changes in the organizational environment by hypotheses development and model presentation. Next, we discuss
that lead to ambiguity in decision-making processes (Aldrich, 1979; the methodology adopted in the paper, including the sample’s context,
Dubey et al., 2019). Accordingly, it is essential to understand how or­ sampling procedure, and the measures used in the study. In the last
ganizations leverage DPC in the effective implementation of digital section, we discuss the results, practical and theoretical implications,
platforms in order to pursue OA while accounting for ED. Researchers limitations, and possible avenues for future research.
have stressed the importance of further exploration of the relationship
between technical IT capabilities and OA (Gao et al., 2020). However, 2. Theoretical background and hypotheses development
studies have not yet accounted for the potential moderating role of ED.
Scholars like Mubarik et al. (2018) have contended that the industry 2.1. Dynamic capabilities theory
4.0 (I4.0) revolution has amplified the role of intangible resources
critical to the attainment of a competitive advantage (Mahmood and Dynamic capabilities (DC) theory has been used extensively in the
Mubarik, 2020). Intellectual capital (IC) is defined as an integrated set of literature to understand the importance of a firm’s strategic capabilities
intangible resources, including relational, organizational, and human and their effects on competitive performance (Teece, 2007). DC theory
capital, which are necessary for firms to gain a competitive advantage emphasizes the maintenance and development of superior operational
(Liu and Jiang, 2020). Researchers have argued that IC plays a crucial capabilities which are necessary to perform and synchronize operational
role in leveraging strategic capabilities like DPC and in attaining a firm’s processes (Schilke et al., 2018). It rests on the position that dynamic
competitive advantage (Mubarik et al., 2019). DPC can enhance OA capabilities can alter the current positions and resources of firms as well
through IC and its dimensions of human capital, relational capital, and as their operational capabilities, thereby leading to new positions and
organizational capital (Chu et al., 2006; Mubarik et al., 2019). There­ paths to make the best use of their strategic assets (Schilke et al., 2018).
fore, we expect intellectual capital to connect DPC and OA and explain Previous researchers have also used DC theory to fully understand
how firms can translate their DPC into OA. Nonetheless, extant research IT-related capabilities and firm-level outcomes (Al-Omoush et al., 2020;
has not yet examined the mechanisms which convey the influence of Dubey et al., 2019; Mandal, 2019; Xiao et al., 2020). However, this
DPC on OA. theory has mainly been explored in developed nations where emerging
In view of these arguments and the identified gaps, the purpose of markets that are unique in the economic and sociocultural environment
this research is to explore the link between DPC and OA in have their own resources and capabilities (Jafari-Sadeghi et al., 2021a,
manufacturing SMEs and, in so doing, use the dynamic capabilities b). We use this theoretical approach to propose and test our theoretical
theory to account for the moderating role of ED and the meditating role model in emerging markets.
of IC. We ask the research question of “When and how does the DPC of
manufacturing SMEs contribute to their OA?” We believe this research 2.2. Digital platform capability
question to be of interest because it helps untangle the relationship
between DPC and OA by addressing the questions of when (i.e., the Sedera et al. (2016) referred to digital platforms as a way to develop
moderating role of ED) and how (i.e., the mediating role of IC) DPC can the information technology infrastructure, and they include social
help manufacturing SMEs enhance their OA. We used time-lagged data media, mobile computing, and e-commerce platforms that have gradu­
collected in two phases from firms belonging to an industrial zone in ally expanded the boundaries of firms and enabled them to digitally
Pakistan to test our hypotheses. The sample consisted of 227 SMEs and create conglomerates with their partners. Digital platforms are strategic
data were analyzed through SEM and Preacher and Hayes’ process tools and dematerialization processes, and they can bring noteworthy
method. cost reductions and increase revenues (Esposito De Falco et al., 2017).
This paper contributes to research on DPC, IC, and OA in several They disrupt conventional businesses, transform the structures of key
ways. First, we assess the link between DPC and OA and explain how industries, and force traditional firms to reassess their business models.
DPC is linked to the OA of manufacturing SMEs in emerging markets. Digital platforms support business operations by providing different
Emerging market SMEs are significantly under-researched in the specific technical elements, such as software and hardware devices, that help
context of DPC (Jafari-Sadeghi et al., 2021b). In addition, scholars have organizations coordinate within and outside their organizations for a
highlighted the need to increase our understanding of the role of digital smooth business flow (Cenamor et al., 2019). They also allow ease of
capabilities in relation to OA, especially in volatile, uncertain, complex, connectivity, bring different outside knowledge resources, and provide
and ambiguous contexts as is often the case in emerging markets (e.g., an opportunity to maintain collaboration among partners in supply
Troise et al., 2022). Hence, our paper fills these specific gaps in the chains.
extant literature. Second, through the theoretical lens of DC, we focus on Nonetheless, adopting and using digital platforms is not an easy ride.
the role of IC in relation to DPC in enhancing OA since researchers have After the implementation of digital platforms, organizations may face
hinted that the underlying mechanisms of this relationship should be the adoption of different technology or change-related challenges within
explored (Gao et al., 2020). Untangling the link between DPC and OA their boundaries or with their partners, including uncertainty in re­
highlights the important role of IC in utilizing DPC and achieving greater lationships, exchange of risks, and hazards that impact organizational
levels of OA amid the external uncertainty and dynamism which SMEs outcomes. These challenges bring the concept of DPC into the picture to
face in emerging markets. Third, we assess IC through the three sub­ effectively utilize digital platforms and overcome challenges associated
dimensions of human capital, organizational capital, and relational with the adoption of digital platforms (Wang et al., 2016). According to
capital and their distinct roles in enhancing OA. Finally, we examine the Cenamor et al. (2019), DPC refers to the organization’s ability to use the
role of ED in moderating between DPC and IC in manufacturing SMEs latest advanced digital tools and technologies as competitive

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instruments. DPC is essential for the deployment of ICT-based resources 2.3.3. Organizational capital
and technologies together with other resources inside and outside the Organizational capital consists of all the resources of knowledge that
firm (Mikalef and Pateli, 2017). DPC enables organizations to integrate are non-human (Mahmood and Mubarik, 2020). Organizational capital
strategic knowledge sources through digital technology to better is the firm’s capacity to organize and develop rare resources in order to
respond to dynamic environments (Cenamor et al., 2019). rapidly adapt to changes in the business environment. It also entails the
integration of business processes to transform current resources into
organizational processes and successfully implement business strategies
2.3. Intellectual capital (Liu and Jiang, 2020).
According to Stewart (1997), organizational capital serves two pur­
Apart from providing valuable product development and services, poses. The first purpose is to organize knowledge transfer to preserve the
intellectual assets also help organizations to maintain the competitive firm’s existing knowledge and avoid leaks. The second purpose is to
advantage which results from competitive dynamic environments and connect different stakeholders to experts, including sources of knowl­
changing customer needs (Battisti et al., 2015). After the I4.0 revolution, edge, expertise, and data in a timely manner. As knowledge sharing is
the relationship between machines and humans was developed along­ based on different types of transmissions, a well-organized firm struc­
side changes in organizational structures and characteristics. This ture must be in place. This helps organizations and people to connect
highlights the importance of IC in the era of I4.0, and researchers argue with different actors and information sources via efficient structural
that stepping into the I4.0 revolution requires strong IC (Mahmood and frameworks and effective network channels (Harris, 2000). Thus,
Mubarik, 2020). organizational capital is a key asset for the firm and a dimension of IC
McDowell et al. (2018) defined IC as “the economic value of an or­ (Hsu and Fang, 2009; Saxena, 2015).
ganization’s intangible assets, such as rational capital, organizational
capital and human capital” (p. 2). In the context of a knowledge econ­ 2.4. Organizational agility
omy, IC helps a firm succeed and enables the economy to grow (Pop­
kova et al., 2015). According to Mahmood and Mubarik (2020), IC OA is the firm’s capacity to rapidly react to changes in its market
comprises the relationships and knowledge of organizations as con­ (Lee, 2004). Different researchers have conceptualized agility in various
verted into firm performance. With the development of the knowledge ways, including agility as a process (Sambamurthy et al., 2003) and as a
economy and the advancement of new technologies, IC is gradually combination of IT, system, and strategic agility (Lowry and Wilson,
replacing traditional factors, including land and labor, and becoming a 2016). Still others have described agility as an organizational level
critical part of the manufacturing sector (Bontis et al., 2015). capability, while Lu and Ramamurthy (2011) saw agility as a composite
IC enhances competitive advantage and the manufacturing indus­ of “market capitalizing agility” (ability to innovate products or services
try’s value. As such, it underpins an organization’s innovation, predic­ as per customer demands) and “operational adjustment agility” (capa­
tive ability, foresight, and ensuing development (Bhatti et al., 2020). bility to change internal operations to cater to demand changes).
Seminal studies in innovation and management research, including the Complexity and uncertainty in the market climate enable businesses
works of McDowell et al. (2018), Hsu and Fang (2009), Saxena (2015), to react promptly and to be agile. Enterprises that concentrate on
and Liu and Jiang (2020), have discussed IC based on the three di­ responsiveness to consumer demands in a constantly evolving dynamic
mensions of human capital, organizational capital, and relational capi­ world prioritize the development and application of agility in their
tal. We adopt their conceptualization and discuss each dimension in business processes (Gligor et al., 2015; Shams et al., 2021). According to
turn. Sambamurthy et al. (2003), OA is the organization’s ability to identify
different opportunities in an imperfect market and take necessary pre­
2.3.1. Human capital cautionary measures to timely cope with the situation and take advan­
An organization’s human capital is referred to as the collective ca­ tage of such opportunities. Agile organizations have the potential to
pabilities of an organization’s employees to solve problems and to better quickly explore novel ways of doing things, proactively predict and
connect with customers and suppliers (Mubarik et al., 2018). Human adapt to developments, and seize opportunities (Al-Omoush et al., 2020;
capital comprises the skills, overall knowledge, experiences, and profi­ Oh and Teo, 2006). Agile organizations are ready for the uncertainty of
ciency of an organization’s employees (Edvinsson, 1997). Individual the business environment and for market volatility. They can afford the
qualities, such as problem-solving, creative thinking, and attitude are opportunity and can quickly respond to gain competitive advantage in
also considered to be a part of human capital by many researchers, for the situation (Madhok and Marques, 2014). Sharifi et al. (2006) stated
example, Russo and Fouts (1997) and Mouritsen (1998). Researchers that organizational performance is also based on OA.
have argued that individual abilities, skills, and knowledge will help OA enables firms to redesign and streamline their business opera­
improve an organization’s performance (Baima et al., 2021; Mahmood tions to achieve accuracy, cost-effectiveness, and swift response in their
and Mubarik, 2020). The improvement of human capital via education organizational processes. It is also helpful to establish the corporation’s
and training leads to an improvement in organizational performance. network in order to leverage capabilities, logistics, supplier knowledge,
Accordingly, human capital is an essential dimension of IC. and other assets. Finally, through prompt responses to customers’
changing demands, agile organizations can enhance loyalty and
2.3.2. Relational capital customer satisfaction (Khalifa et al., 2008). An agile firm’s capability to
Relational capital is defined as “the extent to which people in a respond according to the changes in the marketplace helps it achieve
particular work unit form high-quality relationships resulting in the better performance in the market (Salehzadeh et al., 2017; Zaheer and
exchange of knowledge and learning from each other” (Carmeli and Zaheer, 1997). However, researchers have argued that OA literature is
Azeroual, 2009, p.88). Organizations are connected with external primarily only linked to organizational reactions to peripheral pro­
stakeholders, such as suppliers and customers, through these relation­ cesses. Thus, it is pertinent to require appropriate explanations in order
ships, and relational capital plays a vital role in forming relationships to understand the underlying processes in more detail (Dabić et al.,
among organizations and their stakeholders. It also influences re­ 2021).
lationships among internal employees of organizations (Mahmood and
Mubarik, 2020; Rezaei et al., 2020). Relational capital includes strong 2.5. Environmental dynamism
understanding and collaboration among partners, higher trust levels,
and especially stronger relationships among an organization’s strategic ED refers to the level of unpredictability and instability in a firm’s
partners. environment (Chan et al., 2016). According to Pagell and Krause (2004),

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ED is the volatility and unpredictability of the organization’s environ­ responsiveness in organizational processes and decision making (Al-O­
ment. It is considered an important factor in operational management moush, 2021). In particular, human capital can support a firm’s
and environmental management (Maletič et al., 2018). Researchers like achievement of OA through individuals who promptly put their abilities,
Raymond (2005) and Sousa and Voss (2008) have suggested that orga­ skills, and knowledge into use to respond to dynamic conditions. Firms
nizations need to develop their infrastructures as per the requirements of that invest in human capital can enjoy a workforce that is agile and
the external environment to achieve high performance of SMEs. dynamic in the face of a dynamic environment. Likewise, human capital
A manufacturing firm in the context of the industrial environment can be an important basis on which to build a firm’s OA. Collectively,
has a shorter product life cycle. Their demand changes frequently, and human capital can be implemented to cope with multifaceted changes
these changes in production and regulation are associated with a higher and subsequent organizational adjustments and achieve OA amid dy­
degree of dynamism (Azadegan et al., 2013; Chan et al., 2016). This also namic business environments.
requires higher information from associated processes (Melville and The direct link between DPC and OA has already been demonstrated
Ramirez, 2008). Thus, as ED significantly impacts business processes in the paper. Given the previously hypothesized linkages between DPC
and relationships, manufacturing firms must promptly adopt the latest and OA, we further argue that human capital is expected to positively
IT infrastructure to respond to dynamic environments. mediate this relationship as it is closely associated with both constructs.
Hence, we hypothesize that:
2.6. Hypotheses development
H2: Human capital mediates the positive relationship between digital
DPC plays a pivotal role in enabling firms to develop complementary platform capability and organizational agility.
technologies and services (e.g., Xiao et al., 2020). Firms with greater
levels of DPC are better positioned to effectively develop, integrate, and Organizational capital consists of different structures and processes
utilize digital platforms and technologies. Furthermore, DPC as a through which business transactions are performed and is comprised of
capability based on streamlining business processes and enabling rapid the different tangible and intangible materials that an organization can
decision making and implementation (Cenamor et al., 2019) allows offer, including copyrights, different software systems, trademarks,
organizations to swiftly carry out their strategic decisions and initiatives processes database, and organizational culture (Zameer et al., 2020). It
and thus makes them more agile. As such, DPC helps firms to promptly is also important to mention that organizational capital is strongly
and effectively react to the dynamic environment. linked to knowledge (e.g., Mahmood and Mubarak, 2020). This
The literature has also established that digital technologies can knowledge base is strengthened by the regular and efficient transfer of
enable the initiation of forward-looking strategies to make organizations knowledge from both upstream and downstream sources (Zhang et al.,
more agile (Sambamurthy et al., 2003). Bresciani et al. (2021) main­ 2020). There is also evidence in the extant literature that digital plat­
tained that firms can improve their processes and services through the forms and associated capabilities can significantly enhance the effi­
continuous digital transformation process by effectively responding to ciency of such knowledge transfer mechanisms (e.g., Sun et al., 2020),
complex, changing environments. IT-enabled capabilities, such as IT thereby strengthening organizational capital.
competencies (Lu and Ramamurthy, 2011), strategic IT alignment The greater availability of resources and knowledge sources means
(Tallon and Pinsonneault, 2011), IT assimilation (Martinez-Caro et al., that firms with high organizational capital can speedily leverage their
2020), and information processing capability (Huang et al., 2014), have resources and achieve greater agility. Firms with greater organizational
been previously linked with agility. Dubey et al. (2020) argued that data capital can be expected to be more agile and to be better at utilizing DPC
technology enables business managers to identify the dynamic changes toward the development of agile capabilities because organizational
in their environment and improve their OA. Researchers like Nissen and capital underlines a firm’s capacity to organize and develop rare re­
von Rennenkampff (2017) established that modern digital capabilities sources and to rapidly adapt to the changes in the business environment.
are essential for higher OA. Similarly, Mandal (2019) discovered that As such, greater availability of organizational capital can be expected to
digital capabilities assist firms in the careful selection of resources for enhance OA and enable better leveraging of DPC in achieving OA. In
obtaining enough capabilities to rapidly counter environmental other words, we expect that organizational capital functions as a linking
changes, and such firms can thus swiftly redesign their skills and capa­ pin between DPC and OA and conveys the influence of DPC on OA.
bilities. We expect that DPC can also create flexibility and swiftness in
the organization, thereby helping it to sustain itself in the market. As H3: Organizational capital mediates the positive relationship between
such, DPC is helpful for an organization to achieve higher OA. Thus, we digital platform capability and organizational agility.
propose:
Relational capital is also a significantly researched topic. Lazzarotti
H1: Digital platform capability is positively associated with the organi­ et al. (2017), Mubarik et al. (2019), and Naghavi and Mubarak (2019)
zational agility of manufacturing SMEs. indicated that relational capital is characterized by interaction, close­
ness, and goodwill among the employees of an organization and external
There is a visible shift in the debate on human capital due to stakeholders, upstream suppliers, strategic partners, and downstream
emerging digital technologies, such as I4.0 infrastructure (Cusumano clients. There is a consensus among scholars that relational capital is
et al., 2019; Flores et al., 2020). Digital platforms are an important strengthened when there are efficient communication mechanisms and
element of the I4.0 infrastructure. Some recent studies have highlighted collaboration between an organization and its partners (e.g., Ramadas
that characteristics such as innovative business models, efficient use of et al., 2018). Digital platforms are a mechanism that can significantly
social media, and continuously adapted cognitive and social skills are strengthen communication and collaboration between the organization
important for human capital in the changing organizational context and its partners and act as a relational lubricant (e.g., Cenamor et al.,
(Baima et al., 2021; Flores et al., 2020; Pinzone et al., 2017). Firms that 2019) when such capabilities are present and strong. For example, a
effectively apply their DPC are likely to improve their human capital due firm’s DPC can help improve the relational capital dimension of IC as
to the enabling role of digital technologies in the improvement of a digital technologies foster value co-creation and business-to-business
firm’s workforce and its efficiency in completing organizational tasks. branding and facilitate innovation networks (Hofacker et al., 2020).
Hence, it is logical to expect DPC to positively influence human capital Thus, firms applying their DPC can be in a better position to develop
in an organization. relational capability.
Since human capital is essential for every organization, the effective In the specific context of emerging market SMEs, studies have also
management of human capital can contribute to speed and highlighted the potential positive influences of relational capital on OA

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(e.g., Gligor et al., 2015; Al-Omoush, 2021). Firms can leverage their H6: Environmental dynamism negatively moderates the relationship be­
relational capital and the trust-based collaboration opportunities it tween digital platform capability and organizational capital such that the
brings to quickly react to environmental changes and volatile market relationship between digital platform capability and organizational cap­
demands. Thus, relational capital could help organizations sustain ital is stronger when the environmental uncertainty faced by
themselves in a competitive environment (Mubarik et al., 2019). Social manufacturing organization is low rather than high.
networks among different stakeholders across the value chain may
augment the awareness of the market and thus provide an effective way Relational capital comprises several relationships, including power
for firms to engage in knowledge exchange processes (Gupta et al., relationships, market relationships, and mutual collaboration among
2019) in situations in which knowledge is critical for achieving firm stakeholders (Kang et al., 2007; Mom et al., 2015; Mubarik et al., 2016).
agility (Al-Omoush et al., 2021). We expect that higher relational capital The role of relational capital has manifoldly increased due to the
can enhance OA and propose that relational capital can become a sig­ growing complexity of modern-day business processes which are con­
nificant mediating mechanism between DPC and the firm agility rela­ nected through data from different stakeholders (Zahoor and Gerged,
tionship. Thus, our next hypothesis is: 2021). Thus, these relationships are not only affected by internal factors
but also by external factors which play a significant role in shifting the
H4: Relational capital mediates the positive relationship between digital balance of these relationships. A dynamic and unstable environment can
platform capability and organizational agility. strongly influence firms’ capabilities and thus negatively impact rela­
tional outcomes (Xiao et al., 2020). Researchers have underlined the
It is commonly accepted that ED is a profound force and an instru­ challenges of unstable and unpredictable environments in translating
mental boundary condition for firms (see, e.g., Dubey et al., 2020; Xiao knowledge resources and digital capabilities across SMEs into relational
et al., 2020). In fact, competitive advantage is often defined as the fit capital (Yu and Huo, 2019; Zahoor and Gerged, 2021). Thus, we expect
between a firm’s strategy and its external environment (Powell, 1992). that firms may be in a worse position to translate their DPC into better
Some SMEs might be unable to sustain the unpredictable changes in the relational capital in the presence of higher ED. In light of these above
environment due to the profound influence of ED and thus suffer loss. arguments, we propose:
Therefore, it is necessary to be aware of and account for environmental
changes. Organizations in the design of their structures must keep in H7: Environmental dynamism negatively moderates the relationship be­
mind the role of the environment in which they compete (Li et al., 2020; tween digital platform capability and relational capital such that the
Sousa and Voss, 2008). relationship between digital platform capability and relational capital is
Researchers agree that rapid and consistent ED can neutralize or stronger when the environmental uncertainty faced by the manufacturing
render obsolete any generated benefits for the firms (Chen et al., 2014). organization is low rather than high.
The successful application of novel strategic capabilities, such as DPC,
often depends on the conduciveness of the external environment (Teece, Our conceptual model is depicted in Fig. 1. The detailed definitions
2007). Organizations may not be able to achieve high levels of human of the constructs are provided in Appendix A.
capital in the presence of high environmental uncertainty and dynamism
even if they have DPC because people tend to avoid working in risky and 3. Methodology
unpredictable conditions. High levels of ED may also curb market visi­
bility and block access to state-of-the-art technologies (Gölgeci et al., 3.1. Research context
2021), curtailing the role of DPC in the improvement of human capital.
This means that low ED is likely to be more conducive than high ED for SMEs play a vital role in Pakistan’s economic growth, and the
the utilization of DPC to achieve high human capital in an organization. contribution of SMEs to the GDP of Pakistan is 30% (Bokhari et al.,
In consideration of these arguments, we state our next hypothesis: 2020). The emergence of the COVID-19 global pandemic has posed new
challenges for firms belonging to all walks of life (Al-Omoush et al.,
H5: Environmental dynamism negatively moderates the relationship be­ 2020). SMEs in Pakistan are also affected by COVID-19. There is a need
tween digital platform capability and human capital such that the rela­ to transform the business paradigm from the traditional view toward the
tionship between digital platform capability and human capital is stronger latest tools to manage the challenges faced due to this pandemic
when the environmental uncertainty faced by the manufacturing organi­ (Mahmood and Mubarik, 2020). Researchers have argued that after the
zation is low rather than high. evolution of I4.0, there is a need for digital transformation for both large
businesses and SMEs (Bresciani et al., 2021). COVID-19 has also created
ED is typically associated with greater uncertainty and unpredict­ challenges for organizational survival in the global marketplace. These
ability which is unfavorable to firm operations (Gligor et al., 2015). The challenges require organizations to quickly respond and efficiently work
uncertainty associated with high ED clouds the judgment of top man­ to continue the business operations and efficiently and effectively
agement and complicates the behavior of firm members (Carson et al., manage their supply chains. Due to this pandemic, organizations are
2006). According to Altschuller et al. (2010), firms invest more in digital required to build resilience to sustain them in the market.
technologies to improve OA, especially when high turbulence occurs in
the environment. 3.2. Data collection and sample
Under highly dynamic environments, manufacturers may not be able
to entirely focus on evidence or information obtained within the orga­ To test this study’s proposed hypotheses, we surveyed
nizational structures. They ought to have access to more reliable and manufacturing SMEs of the Hattar Industrial Estate in the Khyber Pak­
appropriate external knowledge to correctly forecast changes and htunkhwa province, Pakistan. The purpose behind the choice of this
reduce volatility. Firms faced with high ED may find themselves with no sampling frame was that Hattar Industrial Estate is one of the largest
certainty as to how to invest in DPC and how to use it in the pursuit of industrial estates in Pakistan’s northern province. Another reason for
the development of greater levels of IC. Likewise, the uncertainty that choosing this sampling frame is that Hattar Industrial Estate is adjacent
ED breeds can impede effective use of DPC in an external environment in to Punjab cities like Taxila, Rawalpindi, and Islamabad. Their major
which organizational actors cannot be decisive about the right tech­ products are cement, steel, pharmaceuticals, food, beverages, textiles,
nology to choose and the right time to adopt it, which can harm the cooking oil, etc. which are supplied to Punjab province. Those industries
development of organizational capital. which were registered with Hattar Industrialist Association were chosen
for data collection. A structured questionnaire was used to collect data

5
A. Ahmed et al. Technological Forecasting & Social Change 177 (2022) 121513

Fig. 1. Research model.

from middle and top managers of manufacturing SMEs. which affects the business operation (Pagell and Krause, 2004). The
Based on the suggestions and procedures put forward in the litera­ scale of ED was adopted from the previous study of Azadegan et al.
ture (Katsikeas et al., 2016), time-lagged data were collected at two (2013), Chan et al. (2016), and Li et al. (2020). All items were measured
different periods from the same respondents. In the first phase, data for on a 5-point scale ranging from 1 “strongly disagree” to 5 “strongly
the independent, mediator, and moderator variables were collected in agree”. A detailed list of the items related to the study constructs can be
October 2020. In the second phase, data for the dependent variable were found in Table 2.
collected in December 2020. We implemented a time-lagged data
collection approach to remedy common-method variance concerns
3.4. Demographics
(Podsakoff et al., 2012) and increased the confidence in the direction of
linkages as put forward in our hypotheses. Survey questionnaires were
Table 1 shows the demographics for this study which was based on
distributed for each wave to middle and top managers in the
227 respondents. The result shows that most of our respondents were
manufacturing SMEs, and completed questionnaires were collected one
male, that is, 80.2%, and most respondents were 26‒35 years old
week later. We distributed 300 questionnaires and 227 of them were
(54.6%). The reason the majority of the respondents were men is that the
returned.
manufacturing industry in Pakistan is male-dominated. The unit of
analysis was SME managers. Most of our respondents had work expe­
3.3. Measures rience of less than ten years, that is, 82.4%. The demographics of

This study used DPC as an independent variable, IC as a mediator, OA Table 1


as a dependent variable, and ED as a moderator variable. DPC refers to Demographics.
the organization’s ability to use the latest advanced digital tools and Variables Category Frequency Percentage (%)
technologies as competitive instruments (Cenamor et al., 2019). In this Age 18–25 55 24.2
context, the organization uses DPC to enhance their OA. The measures of 26–35 124 54.6
DPC were adopted from a previous study by Cenamor et al. (2019). DPC 36–45 42 18.5
was measured on a two-dimensional scale, that is, platform integration 46–55 4 1.8
2 .9
and platform reconfiguration. >55
Gender Male 182 80.2
IC refers to the firm’s intangible assets which help the firm to gain a Female 45 19.8
competitive advantage. The measures of IC were adopted from the Experience <10 years 187 82.4
previous studies of Chen et al. (2009) and Liu and Jiang (2020). The 10–20 Years 35 15.4
three-dimensional scale of IC, which consists of human capital, rela­ 21–30 Years 3 1.3
> 30Years 2 .9
tional capital, and organizational capital, was used to check the medi­ Qualification Matric/Under Matric 7 3.1
ating effects of each individual dimension. Intermediate 41 18.1
OA refers to a firm’s efficient response to the external environment to Bachelor 86 37.9
sustain the market and make necessary decisions. The scale of OA was Master 68 30
MS/M.Phil. 25 11
adopted from the study of Al-Omoush et al. (2020).
ED means the unpredictability and uncertainty in the environment N = 227.

6
A. Ahmed et al. Technological Forecasting & Social Change 177 (2022) 121513

qualification show that 78.8% of our respondents had a bachelor’s or Table 2.


higher qualification, which means that our respondents were highly Convergent validity and reliability.
educated. Items Factor CR AVE Cronbach
Loading Alpha
4. Data analysis and results (λ)

Organizational Agility (OA) 0.881 0.596 0.907


4.1. Confirmatory factor analysis OA1 “Promptly pursuing the 0.80
opportunities and threats posed
by the evolution of the COVID-
4.1.1. Model fitness 19 crisis
To test model fitness, we used CMIN/Df and GFI (together called OA2 Sensing dynamic 0.855
absolute fit measures). Moreover, an incremental fit measure (CFI) and environmental changes posed by
AGFI’s parsimonious fit measures (i.e., AGFI) were used in the study the coronavirus pandemic
already underway and
(Keramati et al., 2010). The analysis revealed the following values:
predicting swiftly what to do
CMIN/Df = 3.107; adjusted goodness of fit index (AGFI) = 0.907; OA3 Improving the agility of 0.787
goodness of fit index (GFI) = 0.915; comparative fit index (CFI) = 0.952; decision making in responding
Tucker-Lewis coefficient (TLI) = 0.947; and root mean square error of to challenges posed by COVID-
19
approximation (RMSEA) = 0.054. The p-value of 0.000 for the model
OA4 Adapting resources, 0.782
also confirmed that the model was highly significant. This confirmed the processes, and technologies to
desired fitness of the model (CMIN/Df = 3.107 and p-value ≤ 0.05) as meet the needs of the changing
per the recommendations of Hair et al. (2010). environment caused by the
coronavirus pandemic
OA5 Considering new pricing, 0.657
4.1.2. Convergent validity and reliability
marketing, production, and/or
Table 2 depicts the standardized estimates of variables in its CFA. As alliance actions
per Cua et al. (2001), items with factor loadings above 0.5 were OA6 Our organization works hard 0.741
included. Next, average variance extracted (AVE) was calculated in MS to promote the flow of
∑ information with its suppliers
Excel with the help of the formula AVE = λ2/ n. Here, λ = the stan­
and customers”
dardized factor loadings of the items, and n = the number of construct Digital Platform Capability 0.894 0.549 0.896
items. According to Fornell and Larcker (1981), AVE values of 0.50 or (DPC)
higher specify adequate convergent validity, so our data supports DPC1 “Our platform easily 0.640
adequate reliability. accesses data from our partners’
∑ ∑ ∑ IT systems
Next, we calculated construct reliability as ( λ) 2/ ( λ) 2+ δ,
2 DPC3 Our platform has the 0.636
δ=1- λ . The rule of thumb for construct reliability (CR) is that an esti­ capability to exchange real-time
mate of 0.70 or higher suggests good reliability (Netemeyer et al., 2003). information with our partners
The data shows that the CR value was above 0.70 which indicates that DPC4 Our platform easily 0.771
the data is reliable. aggregates relevant information
from our partners’ databases (e.
The values of Cronbach alpha demonstrated the internal consistency g., operating information,
or reliability of each item on the questionnaire. The standard to check business customer performance,
reliability for its acceptability is ≥ 0.70 (Nunnally, 1978). The data cost information etc.)
shows that the Cronbach alpha value was above 0.70 which indicates DPC5 Our platform is easily 0.636
adapted to include new partners
that the data is reliable.
DPC6 Our platform can be easily 0.799
The rule of thumb for a construct reliability (CR) estimate is that 0.70 extended to accommodate new
or higher suggests good reliability (Netemeyer et al., 2003). Reliability IT applications or functions
between 0.60 and 0.70 may be acceptable provided that other indicators DPC7 Our platform can be easily 0.827
of a model’s construct validity are good. The data shows that the CR extended to accommodate new
IT applications or functions
value is above 0.70 which indicates that the data is reliable. DPC8 Our platform consists of 0.840
The above-mentioned values of Cronbach’s alpha demonstrate the modular software components,
internal consistency or reliability of each of the questionnaire items. The most of which can be reused in
standard to check the reliability for its acceptability is ≥ 0.70 (Nunnally, other business applications”
Human Capital (HC) 0.798 0.523 0.840
1978). The data shows that the Cronbach alpha value is above 0.70
HC1 “Employees have suitable 0.708
shows that the data is reliable. education to fulfill their jobs
HC3 Employees hold suitable work 0.793
4.1.3. Discriminant validity experience for accomplishing
Table 3 shows discriminant validity and the Heterotrait-Monotrait their job successfully
HC5 Employees understand that 0.730
Ratio (HTMT). The results of this study confirm the validity of our doing this job well is a reward in
variables, and all the values obtained from HTMT are below 0.90 itself
(Henseler et al., 2015) which confirms the discriminant validity in our HC6 Considering the time spent on 0.644
data. the job, employees feel
thoroughly familiar with their
tasks
4.1.4. Descriptive statistics and correlation matrix HC7 Mastering their jobs means a 0.714
Table 4 represents the descriptive statistics which include mean and lot to our employees”
standard deviation values. The correlation among all the variables is also Organizational Capital (OC) 0.915 0.608 0.910
mentioned in the table. The table shows that the mean value is above 3 OC1 “Employees realize the 0.672
relationships among authority,
and that the standard deviation is within the range, that is, between +1 responsibility, and benefit
and − 1. Hence, all the values of variables are within the range. Table 4 0.706
shows that all of the items are positively correlated except the variable (continued on next page)
ED. The correlations between ED and DPC and ED and organizational

7
A. Ahmed et al. Technological Forecasting & Social Change 177 (2022) 121513

Table 2. (continued ) of AVE is higher in all of the correlations among the variables, which
Items Factor CR AVE Cronbach also fits the criteria of discriminant validity.
Loading Alpha
(λ) 4.3. Hypotheses testing
OC2 Employees effectively
construct an information system Structural Equation Modeling (SEM) was used to test the hypotheses
OC3 Employees effectively utilize 0.823 proposed in the study with the use of AMOS software. Many researchers
their information system
have used the SEM technique to test similar models (e.g., Gawankar
OC4 Employees know well about 0.870
the contents of a company’s et al., 2020; Henseler et al., 2015). SEM was used to test the hypotheses
culture of direct effect, mediating effect, and moderated mediation effect. These
OC5 Employees clearly recognize 0.801 can be tested by using software AMOS version 24. The Preacher and
the company’s perspective Hayes process in AMOS with 2000 bootstrap samples was used to test the
OC6 Employees can operate an 0.757
efficient business process
mediating effect; likewise, the Preacher and Hayes process method in
OC7 Employees can effectively 0.812 AMOS with 2000 bootstrap samples was used to test the moderated
share their knowledge with each mediation effect. In both instances, confidence intervals of 95%, esti­
other” mates of standard errors, and p-values were obtained.
Relational Capital (RC) 0.832 0.549 0.880
Table 5 shows the direct effect calculated by using SEM. Results show
RC2 “Employees have mutual 0.783
respect with the partners that DPC is positively linked to OA of manufacturing SMEs (H1 sup­
RC3 Employees have mutual trust 0.778 ported). This shows that manufacturing SMEs having higher DPC which
with the partners will lead toward higher OA.
RC4 Employees have personal 0.805 The mediating effect for the research model was calculated by using
friendships with the partners”
Environmental Dynamism (ED) 0.862 0.609 0.860
Structural Equation Modeling in AMOS. Table 6 shows the mediating
ED1 “Major changes in the modes 0.733 effect of the subdimensions of IC between DPC and OA. For Hypothesis
of production and/or service H2, results show that human capital mediates the relationship between
provision DPC and OA. The p-value is <0.05, and upper and lower confidence
ED2 Major changes in Consumer 0.810
intervals do not include zero. Hence, H2 is supported. The mediating
demographics
ED3 Frequent and major changes 0.811 effect of organizational capital between DPC and OA shows a significant
in government regulations relationship (p<0.05), and zero does not exist between upper and lower
ED4 Short product life cycle” 0.765 confidence intervals. Hence, H3 is supported.
Note: AVE =

λ2/ n, CR= (

λ) 2/ (

λ) 2+

δ, δ=1- AVE. Table 6 shows that the mediating effect of relational capital between
DPC and OA is positive and significant. The result suggests that rela­
tional capital mediates between this relationship. The p-value is <0.05,
Table 3. and upper and lower confidence intervals do not include zero. Hence, H4
Discriminant validity. is supported.
Variables OA DPC HC OC ED RC For moderation effect, the Preacher and Hayes process method was
used to calculate Structural Equation Modeling in AMOS. Table 7 shows
Organizational Agility (OA) 1
Digital Platform Capability 0.788 1 the results for hypotheses H5, H6, and H7. The results show the signif­
(DPC) icant effect of ED moderation at low, medium, and high low values of IC
Human Capital (HC) 0.7 0.69 1 dimensions. Fig. 2 also shows that the slopes for focal concepts intersect,
Organizational Capital (OC) 0.707 0.749 0.885 1 which signifies that ED moderates the relationship between DPC and the
Environmental Dynamism 0.038 0.029 0.017 0.029 1
(ED)
three IC dimensions. Thus H5, H6, and H7 are supported.
Relational Capital (RC) 0.686 0.643 0.882 0.758 0.042 1
5. Discussion and implications

Digital platforms are key enablers of multisided and multilateral


Table 4.
Descriptive statistics, correlation matrix and the square root of AVE. processes that influence firms to dynamically manage their portfolios to
improve the competitive position of their product lines (Rai and Tang,
Variables 1 2 3 4 5 6
2010). Recently, digital platforms have become both challenging and
Organizational 0.772 important for organizations and, in particular, for manufacturing SMEs
Agility
(Cenamor et al., 2019). Digital technologies bring changes to individuals
Digital Platform .711** 0.740
Capability and organizations alike. Employees are continuously engaged in various
Organizational .639** .676** 0.779 activities that generate a large amount of data for organizations that is
Capital increasingly touted as the world’s most valuable resource (Economist,
Human Capital .612** .605** .763** 0.723 2017). Organizations are compelled to use these increasingly ubiquitous
Relational .613** .571** .676** .718** 0.740
Capital
and indispensable yet challenging platform capabilities to process and
Environmental .035 − 0.023 − 0.026 .013 .039 0.780 leverage data for superior value creation. They are bound to invest in
Dynamism digital technologies to convert their traditional business approaches to
Mean 3.9170 3.7193 3.6142 3.7850 3.8164 3.9207 e-business to gain a competitive advantage over a competitor which also
Std. Deviation .65671 .62989 .68864 .58894 .55307 .88641
leads to OA (Martinez-Caro et al., 2020). However, the contextualized
understanding of methods through which organizations take advantage
capital are negative.
All the values on the diagonal of the tables represent the square root Table 5.
of AVE. According to Fornell and Larcker (1981), the square root of AVE Direct effects.
of a particular variable should be higher than all the possible correla­ Hypothesis Construct Estimate SE CR p-value Decision
tions with other variables. The above Table 4 shows that the square root H1 DPC→OA .469 .076 6.289 *** Supported

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A. Ahmed et al. Technological Forecasting & Social Change 177 (2022) 121513

Table 6.
Mediation effect.
Hypothesis Construct Std. Effects 95% CI p-value Decision
Lower Upper

H2 DPC→OC→OA .205 .103 .304 .001 Supported


H3 DPC→HC→OA .181 .087 .285 .001 Supported
H4 DPC→RC→OA .183 .092 .282 .001 Supported

Table 7.
Moderation effects.
Hypothesis Construct Std. Effects 95% CI p-value Decision
Lower Upper

H5 DPCxED→HC (Low) .681 .502 .877 0.001 Supported


DPCxED→HC (Medium) .578 .409 .750 0.001 Supported
DPCxED→HC (High) .474 .193 .731 0.001 Supported
H6 DPCxED→ OC (Low) 0.825 0.643 1.026 0.001 Supported
DPCxED→ OC (Medium) 0.747 0.572 0.921 0.001 Supported
DPCxED→ OC (High) 0.668 0.390 0.930. 0.001 Supported
H7 DPCxED→ RC (Low) 0.569 0.378 0.790 0.001 Supported
DPCxED→ RC Medium) 0.508 0.332 0.689 0.001 Supported
DPCxED→ RC (High) 0.448 0.167 0.712 0.001 Supported

of digitalization is not yet developed to its full extent. the theorization of these constructs by being one of the rare studies to
The purpose of our research was to fill this gap by untangling the specifically highlight how IC (human capital, organizational capital, and
indirect role of DPC in OA through IC. This study also examined the relational capital) enhances OA and mediates the link between DPC and
moderator role of ED. The findings of the study show that DPC will OA. In the specific context of emerging markets, prior scholars have
enhance OA; moreover, all three types of IC, namely human capital, shown that IC enhances OA and its different dynamics (e.g., Al-Omush
organizational capital, and relational capital, mediate the positive et al., 2020; Baima et al., 2021; Zhang et al., 2018). However, incor­
relationship between DPC and OA. We also found evidence that ED porating the key role played by DPCs in this context enhances the
negatively moderates the relationship between DPC and IC. theorization of both OA and IC in the emerging markets context due to
Our findings are consistent with and build upon previous literature in the importance of digital platforms in the current business climate for
this domain. Other researchers have established the positive impact of firms of all sizes.
digital capabilities (Dubey et al., 2020; Chen et al., 2020), especially Finally, COVID-19 has profoundly impacted the manufacturing in­
platform capabilities, on performance outcomes at the organizational dustry, and the study of the role played by ED is necessary to identify
level (Cenamor et al., 2019; Xiao et al., 2020), including OA (Chen and that ED can significantly influence the relationship between DPC and IC.
Siau, 2020; Mandal, 2019; Mikalef and Pateli, 2017). Prior studies on The study’s findings show that ED plays a negative moderating role and
OA have also established that it has clear links to human capital (e.g., that the managers of manufacturing organizations need to consider the
Dyer and Schafer, 2003), organizational capital (e.g., Skare and Sor­ outside environment in order to maintain the smooth functioning of
iano, 2021), and relational capital (e.g., Cai et al., 2014). We extend business operations in manufacturing SMEs that operate in emerging
these findings and reveal that IC meditates the link between DPC and markets. In particular, our study highlights the perils of ED concerning
OA, and ED weakens the link between DPC and IC. the link between DPC and IC. It offers a cautionary note on the inter­
action between ED and DPC in explaining IC and ensuing OA. As such,
our study showcases another dark side of ED in emerging countries like
5.1. Theoretical implications
Pakistan (Gölgeci et al., 2019) and how it curtails the development of IC
and OA of emerging market manufacturing SMEs.
This study contributes in several ways to the theorization and un­
derstanding of DCs, and particularly DPC, in the context of
manufacturing SMEs. First, based on the finding that DPC plays a posi­ 5.2. Managerial implications
tive role in the development of OA, we strengthen and offer empirical
evidence for the lesser-researched literature stream which has high­ Our paper also offers several managerial implications. The trans­
lighted the importance of DPCs for their agility and competitiveness (e. formation into digital technology benefits the ability of organizations to
g., Björkdahl, 2020; Bresciani et al., 2021). Hence, our paper strengthens manage a growing number of relationships among stakeholders and the
the theorization of both DPC and OA for manufacturing firms, especially increasing exchange of information within and across organizations
in emerging markets where digital capabilities have been found to (McAfee et al., 2012). However, the implementation of digital technol­
improve performance and overcome environmental uncertainties (e.g., ogy in an organization is currently limited, and most of a firm’s effort
Khin and Ho, 2019). This important finding that DPC enhances OA leads regarding digitalization is unsuccessful (Frishammar et al., 2018). The
to further theoretical implications on the important role of IC in this adoption of digital technology has become a strategic but complicated
context. decision for every organization which involves core routines and re­
Our findings depict that IC (comprised of human capital, organiza­ sources (Yeow et al., 2018). More specifically, we show that the sole use
tional capital, and relational capital) is positively associated with OA. It of ICT does not bring significant improvement in terms of the attainment
also mediates the relationship between DPC and OA and conveys the of greater levels of OA but instead requires a DPC to perform to achieve
role of DPC in OA. The importance of IC to the study of different orga­ the desired results.
nizational capabilities like OA has been established in prior literature (e. Due to the scarcity of resources and capabilities, manufacturing
g., Al-Omoush, 2021; Hsu and Fang, 2009). However, prior research has SMEs must understand the hurdles that affect the implementation of
primarily focused on the role of external factors in strengthening DPC, digital platforms in the organization. Manufacturing SMEs have limited
particularly at the industrial level (e.g., Gawer, 2014). We strengthen resources due to their size. Thus, they often face issues regarding the

9
A. Ahmed et al. Technological Forecasting & Social Change 177 (2022) 121513

Fig. 2.. Slope of moderation effect of environmental dynamism between digital platform capability and intellectual capital.

implementation of digital technologies. The platform approach may 6. Conclusion, limitations, and future research
enable manufacturing SMEs to successfully implement digital technol­
ogies that enhance the organization’s agility. These platforms help or­ In the era of I4.0, digital manufacturing platforms enable firms to
ganizations create intellectual value in their organizations which will adopt data-driven strategies during all the product life cycle phases,
benefit the organization in the long run. This study’s findings show the ranging from raw material procurement to all the subsequent value-
indirect role of DPC in OA through IC. It shows that the agility of adding processes. They develop efficient vertically- and horizontally-
manufacturing SMEs is increased by having DPC which enhances the integrated manufacturing systems (Frank et al., 2019). DPC enables
organization’s IC. Thus, managers focus their attention on improving organizations to integrate strategic knowledge sources while reconfi­
human, organizational, and relational capital which would make their guring internal and external resources to better respond to dynamic and
organizations more agile and flexible and thus able to better respond in volatile environments (Cenamor et al., 2019). DPC for such firms is
the context of technological and environmental changes. directly linked to their competitiveness and performance. However, the
Further, the results of the moderating variable of ED help managers complexity of digitalization and digital technologies indicates that the
of manufacturing SMEs understand how environmental factors like DPC and agility link is further mediated by IC, that is, all three di­
COVID-19 impact business performance and how timely action is mensions of human capital, organizational capital, and relational capital
required to enhance the agility of manufacturing SMEs. intervene in this relationship. This relation is also negatively moderated
by ED.
Although this research is one of the first studies to empirically test
the role of DPC in OA in the emerging market manufacturing SMEs, the

10
A. Ahmed et al. Technological Forecasting & Social Change 177 (2022) 121513

study is not without limitations. The study focuses on IC in terms of trust and supply chain flexibility, to investigate the impact of digital
human, relational, and organizational capital. Future research may use platforms in manufacturing SMEs.
other dimensions of IC, such as technological, social, and innovation
dimensions. The second limitation of this study regards data collection. Author statement
Data were collected from specific geographical locations in Pakistan,
that is, manufacturing SMEs from Hattar Industrial Area, which limits Adeel Ahmad and Dr. Sabeen Hussain Bhatti: Idea conceptuali­
the generalizability of the findings. However, in view of the specificity of zation, data collection and analysis, project management, writing paper
the Pakistani emerging market context, this study offers a good basis for and revision.
future studies to explore these dynamics in other sectors in Pakistan. Dr. Ismail Gölgeci and Dr. Ahmad Arslan: Theoretical develop­
Finally, this study has examined the moderating role of ED. Future ment, writing paper and revision.
research can consider other moderators, such as interorganizational

Appendix A

Variable Definition No of Reference (items adapted from)


items

Digital Platform “Digital platform capability refers to the use of digital information technology which will be 8 (Rai and Tang, 2010; Cenamor et al.,2019)
Capability helpful regarding the exchange of different activities among partners. This can be done
through platform integration and configuration” (Cenamor et al.,2019)
Intellectual Capital “Intellectual capital is the intangible resource of the organization includes skills, knowledge, Liu and Jiang, 2020; Chen, Shih, and Yang
training or information which helpful for the organization to gain competitive advantage”. (2009),
(Liu and Jiang, 2020).
Human Capital “Human capital is the intangible asset of the company which includes level of education, 7
experience, intrinsic and extrinsic motivation of the employee”. (Liu and Jiang, 2020).
Organizational “Organizational capital ability of the firm to transform according to market requirement and 8
Capital to quickly accept environmental changes” (Liu and Jiang, 2020).
Relational Capital “Relational capital refers to the establishment of network of the organization’s business. The 4
network includes customers, supplier and stakeholder of the organization in order to enhance
the corporation among these for the smooth flow of business operation” (Chan et al.,2016)
Environmental “Environmental dynamism is the degree of instability and volatility of the firm’s 4 Azadegan et al., 2013; Chan et al., 2016)
dynamism environment.”
Organizational “Organizational agility is the capability of the organization to identify the opportunities of 6 (Sambamurthy et al., 2003; Nafei, 2016;
agility imperfect market and take necessary proactive measure in order to respond to get opportunity Wamba et al., 2019; Al-Omoush et al., 2020)
timely when needed. It is the ability of the organization to change themselves according to
demand of market.” (Al-Omoush et al., 2020)

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Mr. Adeel Ahmed is currenly associated with Al-Qadir University Punjab, Pakistan. He
16 (3), 187–209.
completed his MS in Supply Chain Management from Bahria University Islamabad. Earlier
Salehzadeh, R., Pool, J.K., Mohseni, A.M., Tahani, G., 2017. Factors influencing
on, he did MBA in Marketing as well. He achieved a silver medal in his MS program. He has
organisational performance: the role of knowledge sharing and organisational
experience of more than 5 years in industry and academia. His research interest include big
agility. Int. J. Bus. Excell. 11 (3), 344–356.
data analytics, logistics management, supply chain resilience, consumer behavior and
Sambamurthy, V., Bharadwaj, A., Grover, V., 2003. Shaping agility through digital
customer relationship management.
options: reconceptualizing the role of information technology in contemporary
firms. MIS Q. 237–263.
Saxena, G., 2015. Imagined relational capital: an analytical tool in considering small Dr. Sabeen Hussain Bhatti is Associate Professor in Bahria Business School, Bahria
tourism firms’ sociality. Tour. Manage. 49, 109–118. University Islamabad. She has more than 17 years of experience in industry and academia
Schilke, O., Hu, S., Helfat, C.E., 2018. Quo vadis, dynamic capabilities? A content- and worked on various R&D projects. She did her PhD in Engineering Management and
analytic review of the current state of knowledge and recommendations for future visited Warwick Business School, University of Warwick UK as a research fellow. Her
research. Acad. Manage. Ann. 12 (1), 390–439. research focuses on the intersection of innovation management, project management and
Sedera, D., Lokuge, S., Grover, V., Sarker, S., Sarker, S., 2016. Innovating with enterprise supply chain management. She has published numerous papers in peer reviewed journals
systems and digital platforms: a contingent resource-based theory view. Inf. Manage. like Technological Forecasting and Social Change, Journal of Product Innovation Man­
53 (3), 366–379. agement, Journal of Business Research, Journal of Intellectual Capital, British Journal of
Shams, R., Vrontis, D., Belyaeva, Z., Ferraris, A., Czinkota, M.R., 2021. Strategic agility in Management, Project Management Journal and Employee Relations.
international business: a conceptual framework for “agile” multinationals. J. Int.
Manage. 27 (1), 100737.
Dr. Ismail Gölgeci is an Associate Professor at Aarhus University, Herning, Denmark. His-
Sharifi, H., Ismail, H.S., Reid, I., 2006. Achieving agility in supply chain through
research has been published in Journal of International Business Studies, Human Re­
simultaneous “design of” and “design for” supply chain. J. Manuf. Technol. Manage.
lations, International Journal of Operations & Production Management, Industrial Mar­
17 (8), 1078–1098.
keting Management, Journal of Business Research, International Business Review,
Škare, M., Soriano, D.R., 2021. A dynamic panel study on digitalization and firm’s
International Small Business Journal, International Marketing Review, Supply Chain
agility: what drives agility in advanced economies 2009–2018. Technol. Forecast.
Management: An International Journal, Production Planning & Control, Journal of
Soc. Change 163, 120418.
Knowledge Management, International Journal of Physical Distribution & Logistics
Sousa, R., Voss, C.A., 2008. Contingency research in operations management practices.
Management, Scandinavian Journal of Management, Technology Analysis & Strategic
J. Oper. Manage. 26 (6), 697–713.
Management, Journal of Purchasing and Supply Management, and amongst others. He is
Stewart, T.A., 1997. Intellectual Capital: The New Wealth of Organizations. Nicholas
an editorial review board member of Journal of Business Research and Review of Inter­
Brealey Pub. Ltd., London.
national Business and Strategy and guest editor at Industrial Marketing Management and
Sun, Y., Wang, C., Jeyaraj, A., 2020. Enterprise social media affordances as enablers of
European Journal of Marketing. He is also senior associate editor of International Journal
knowledge transfer and creative performance: an empirical study. Telemat. Inf. 51,
of Physical Distribution & Logistics Management.
101402.
Tallon, P.P., Pinsonneault, A., 2011. Competing perspectives on the link between
strategic information technology alignment and organizational agility: insights from Dr. Ahmad Arslan is currently working as an Associate Professor at Department of
a mediation model. MIS Q. 35 (2), 463–486. Marketing, Management and International Business, Oulu Business School, University of
Teece, D.J., 2007. Explicating dynamic capabilities: the nature and microfoundations of Oulu, Finland. He also holds the position of Honorary Chair in Business Management at the
(sustainable) enterprise performance. Strateg. Manage. J. 28 (13), 1319–1350. University of Aberdeen, Scotland, UK. Previously, he has worked in academia in different
Troise, C., Corvello, V., Ghobadian, A., O’Regan, N, 2022. How can SMEs successfully universities in the UK and Finland. His earlier research has been published in prestigious
navigate VUCA environment: the role of agility in the digital transformation era. academic journals like British Journal of Management, International Business Review,
Technol. Forecast. Soc. Change 174, 121227. International Marketing Review, International Journal of Organizational Analysis, Journal
Wang, G., Gunasekaran, A., Ngai, E.W., Papadopoulos, T., 2016. Big data analytics in of Business Research, Scandinavian Journal of Management, Journal of Strategic Mar­
logistics and supply chain management: certain investigations for research and keting, Journal of Knowledge Management, Journal of Organizational Change Manage­
applications. Int. J. Prod. Econ. 176, 98–110. ment, Production Planning & Control, and Technological Forecasting and Social Change
Xiao, X., Tian, Q., Mao, H., 2020. How the interaction of big data analytics capabilities among others. Moreover, he has also contributed book chapters to several edited hand­
and digital platform capabilities affects service innovation: a dynamic capabilities books addressing different management related topics. Finally, he holds several editorial
view. IEEE Access 8, 18778–18796. board memberships and is currently a Senior Editor of International Journal of Emerging
Yeow, A., Soh, C., Hansen, R., 2018. Aligning with new digital strategy: a dynamic Markets (Emerald).
capabilities approach. J. Strateg. Inf. Syst. 27 (1), 43–58.

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