DOSEN : MUHAMAD SONI, M.

Pd
MAHASISWA : HADI IHMALUDIN_22573031
TUGAS : TUGAS UTS

A. Read the following text and complete the questions!

USING TECHNOLOGY INFORMATION FOR STRATEGIC ADVANTAGE

Organization may view and use information technology in many ways. For example,
companies, companies may choose to use information systems strategically, or they may be
content to use IT to support efficient everyday operations. If a company emphasized strategic
business uses of information technology, its management would view IT as a major competitive
differentiator. They would then devise business strategies that use IT to develop products,
services, and capabilities that give the company major advantages in the markets in which it
competes.

One of the most important implementations of competitive advantage strategies is

business process reengineering (BPR), often simply call reengineering. Reengineering is a
fundamental rethinking and radical redesign of business processes to achieve dramatic
improvements in cost, quality, speed, ad service. BPR combines a strategy of promoting business
innovation with a strategy of making major improvements to business processes so that a
company can become a much stronger and more successful competitor in the marketplace.
Making radical changes to business processes to dramatically improve efficiency and
effectiveness is not an easy task. For example, many companies have used cross-functional
enterprise resource planning (ERP) software to reengineering, automate, and integrate their
manufacturing, distribution, finance, and human resources business processes. Although many
companies have reported impressive gains with such ERP reengineering projects, many others
either have experienced dramatic fail-user or did not achieve the improvements they sought.

Many companies have found that organizational redesign approaches are important
enabler of reengineering, along with the use of information technology. For example, one
common approach is the use of self-directed cross-functional or multidisciplinary process team.
Employees from several departments or specialties, including engineering, marketing, customer
service, and manufacturing, may work as a team on the product development process. Another
example is the use of case managers who handle almost all task in a business process instead of
splitting tasks among many different specialists.

Information technology plays a major role in reengineering most business processes. The
speed, information-processing capabilities, and connectivity of computers and Internet
technologies can substantially increase efficiency of business processes, as well as
communication and collaboration among the people responsible for their operation and
management.

Based on the reading text above, please answer as the following questions about “Using
Technology Information for Strategic Advantage.”

1. Do companies use IT to support efficient everyday operations?

ANSWER
 the company emphasizes the strategic business use of information technology, its
management will view IT as a key competitive differentiator. They will then design a
business strategy that uses IT to develop products, services, and capabilities that give the
company a major advantage in the markets in which it competes.

2. What are the most important implementations of competitive advantage strategies?

ANSWER
business process reengineering (BPR), often simply called reengineering. Reengineering
is a fundamental rethinking and radical redesign of business processes to achieve
dramatic improvements in cost, quality, speed, advertising services.
3. Is BPR the same as reengineering?
ANSWER
Yes

4. What is meant by reengineering?

ANSWER
Reengineering is a fundamental rethinking and radical redesign of business processes to
achieve dramatic improvements in cost, quality, speed, advertising services
5. Why does BPR combine a strategy of promoting business innovation with a strategy of
making major improvements to business processes?
ANSWER
to make major improvements to business processes so that the company can become a
stronger and more successful competitor in the market.
6. Do all the companies succeed to use ERP?
ANSWER
not because many other companies have experienced dramatic user failures or have not
achieved the improvements they were looking for.

A. The following topics can be written into a simple paragraph. Please, choose one of the
topics and make it into a paragraph.
Our past holiday
Answer
After taking the last final exam, I and my friends went on vacation to

Pangandaran Beach to relieve our fatigue. At that time, 10 of my classmates

and I went to the beach by motorbike. The distance between the beach and

our house is not far, only 10 km away.