DEFINITION OF STRATEGY FROM FAMOUS

WRITERS

 Xenophon (Greek writer)

Strategy is knowing the business you propose to
carry out.
- Sees a direct responsibility of those in charge of
the game,
not as a spectator
 Kenneth Andrew (1974)
Strategy is the pattern of major objectives, purposes
or goals and essential
policies or plans for achieving those goals, stated in
such a way as to define
what business the company is in and the kind of
company it is or is to be
-It implies that managers are able and responsible
for
making deliberate choices about the future nature
and
scope of their businesses
 Igor Ansoff (1987)
Strategy is a rule for making decisions. Also
distinguishes policy and
strategy. Policy is a general decision that is always
made in the way
whenever the same circumstances arise. A strategy
applies similar
principles but allows different decisions as the
circumstances differ