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Definitions of Strategy by Notable Authors

Xenophon defined strategy as knowing the business you propose to carry out and seeing the direct responsibility of those in charge, not as spectators. Kenneth Andrew described strategy as the pattern of major objectives and essential policies for achieving goals, stating what business the company is in and what kind of company it is. Igor Ansoff viewed strategy as a rule for making decisions, distinguishing policy as a general decision always made the same way in circumstances while strategy allows different decisions as circumstances differ.

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Dagger Santin
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117 views1 page

Definitions of Strategy by Notable Authors

Xenophon defined strategy as knowing the business you propose to carry out and seeing the direct responsibility of those in charge, not as spectators. Kenneth Andrew described strategy as the pattern of major objectives and essential policies for achieving goals, stating what business the company is in and what kind of company it is. Igor Ansoff viewed strategy as a rule for making decisions, distinguishing policy as a general decision always made the same way in circumstances while strategy allows different decisions as circumstances differ.

Uploaded by

Dagger Santin
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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DEFINITION OF STRATEGY FROM FAMOUS

WRITERS

 Xenophon (Greek writer)


Strategy is knowing the business you propose to
carry out.
- Sees a direct responsibility of those in charge of
the game,
not as a spectator
 Kenneth Andrew (1974)
Strategy is the pattern of major objectives, purposes
or goals and essential
policies or plans for achieving those goals, stated in
such a way as to define
what business the company is in and the kind of
company it is or is to be
-It implies that managers are able and responsible
for
making deliberate choices about the future nature
and
scope of their businesses
 Igor Ansoff (1987)
Strategy is a rule for making decisions. Also
distinguishes policy and
strategy. Policy is a general decision that is always
made in the way
whenever the same circumstances arise. A strategy
applies similar
principles but allows different decisions as the
circumstances differ

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