CHAPTER – 1

1.1 INDUSTRY OVERVIEW

Founded in 2010, By an ex-Microsoft 'techie' with no money but truckloads of relentless

passion to make a difference in this world, Lenskart is India's fastest growing eyewear
business today.

With a rapidly growing business reaching out to over 1,00,000 customers a month via a
unique combination of a strong online business as www.lenskart.com, uniquely designed
physical stores, as well as a first of its kind 'home eye check up' service, Lenskart is
revolutionizing the eyewear industry in India.

About Lenskart and How it Works?

Lenskart is a leading e-commerce company that maintains an online optical store packed
with both classic and trendy eyeglasses, lenses and more at affordable prices. These
glasses can be easily ordered online by the customers, who will get them delivered with many
discounts that come and go.  

Unlike many other players, Lenskart operates on both an online and offline distribution
platform. Customers can shop online at lenskart.com or in person at their distinctively built
offline store. With the first-of-its-kind ‘Home eye checkup,' Lenskart is revolutionizing the
eyewear industry.

In this sector, there are three success factors: product, quality and portfolio, delivery time,

and after-sales support. The value proposition of the brand is straightforward, which is to
"deliver a high-quality product at a reasonable price."
Lenskart - Founders, Owners and Team