Value and satisf action 

Exchange and exchange relationship 

Marketing is a process by
which companies create
value f or customers and
build strong customer
1 What's marketing ? 2 What's core marketplace concept ? Needs, wants, demand
relationships to capture
f rom customers in return 
Market of f ering and market myopia

Market 

Marketing: Creating
Customer Value And Production concept
Engagement 
Product concept

Marketing management orientation Selling concept

Rapid globalization

Marjor trend and forces Marketing concept

Digital and social media marketing  that are changing the
4 marketing landscape in Societal concept
Not-f or-prof it marketing growth this age of relationship 3 Designing a customer driven marketing strategy

Product
Sustainable marketing 

Production
4P's
Promotion

Place