Welcome and

congratulations
on downloading this guide
 About Me
Hey, it’s Elliot Phillips, & I’m the founder of The Teacher Project,
which is currently the number one go-to coaching and consulting
company in the world for online tutors wanting to grow and scale
their business online.

We’ve been able to help tutors go from literally ground zero with
their business to enrolling over 2000 students in a matter of months
(I’ll show you plenty of proof in this short guide too).

Our mission as a company is to give back to

education and one day open a school to give
more students in underprivileged countries access
to better opportunities in life.

And we want to achieve that by lending a

helping hand to educators like you.

Because if you have expertise

that can change peoples
lives…

(Like you do)

You have a moral

obligation to give it to them
and right now students across the
world NEED tutors like you…

Teachers are responsible for building

the future generations…

Yet they are under-paid and

underappreciated.

That’s exactly why I left teaching in

2015!
So if right now the impact
you are creating and the life
you’re living as an educator
isn’t enough for you.

(Because - You want more.
And you know you deserve
MORE.)

You are in safe hands.

Recruiting new students for
your online tutoring business
is no easy feat and the fact
that you’re reading this right
now says a a lot about you.
You’ve taken the first step and
I applaud you...

So to help you on your way I’ve detailed 5 proven strategies that I’ve
personally taught to over 300 tutors to help them attract more students
online using social media..

So pay attention.

With that aside, you are ready to start living the life you love
and create financial freedom by building a business that you
love.

...Without having to waste time wondering when you are
going to get your next referral.

These will be the most important few pages you read this
year!

4 5 Proven Social Media Strategies To Get More Tutoring Students

 Now Check Out A Few
Of Our Most Recent
Tutor Success

5 Proven Social Media Strategies To Get More Tutoring Students 5

 How are they doing this?
Simple - They are using the exact 5
steps I am going to share with you in
this guide.

So let’s get stuck in :)

6 5 Proven Social Media Strategies To Get More Tutoring Students

 ! BUT WARNING!!

Before I go into those 5 key steps

I also want to make sure you aren’t
making these common mistakes that
a lot of tutors are making
- So Pay Attention!

Note:
These 3 mistakes are all ways of getting
potential students there are just more
reliable ways, which I will explain.

5 Proven Social Media Strategies To Get More Tutoring Students 7

 Mistake 1

Setting Up A Website
You might think I’m crazy because
if you are an online business you
need a website right?

Wrong.
Building a website is now a thing of
the past - It’s almost like when you see a billboard at the side of
the road when you are driving along in your car.

You are just waiting for someone to browse through it and get in
touch instead of getting them to just do the one simple thing that
actually matters - Having a clear process to get them apply to
work with you.

Websites are distracting - They should be the icing on the cake for
your business not the first thing you build.

*Hint* - None of the tutors I’ve worked with have used a website.
They are all just using the steps I’m about to reveal in this guide

8 5 Proven Social Media Strategies To Get More Tutoring Students

 Mistake 2
Joining a Tutoring Agency
Another obvious choice when offering your services online as
a tutor is to join a tutoring agency and let them
do the work for you…

I don’t need to name any

names ;)

So they promise to get you

students right :) And most of
them do but… At a cost.

They take a sum of the money

and the worst bit…

You have to compete on price

with all the other tutors so it
just comes down to whoever is cheapest wins (most of the time).

Your goal is to get paid on the result and value that you bring to
the student and not be devalued.

5 Proven Social Media Strategies To Get More Tutoring Students 9

 Mistake 3
Posting ‘How To’ Videos Or Lessons
On Your Social Media Account
I used to do this a lot…

Giving out lots of tips and

tricks on my social media
profiles thinking that this is
what my prospective clients
wanted.

Then wondering why after

all the time and effort I put
in was resulting in little to no
clients.

Frustrating right? Perhaps you have done this too.

If you keep giving out free content like this without the other steps
I am going to share in this guide in place it will stay frustrating.

Student applications are inconsistent.

And you shouldn’t have to put in all that effort for such little in
return.

10 5 Proven Social Media Strategies To Get More Tutoring Students

 Confused?

I Would Be Too! Because These Are The Exact

Same Types Of Things I Thought You Had To
Do When I Built My Own Online Business…

So Now Let’s Get Stuck In And Look At

The 5 Best Ways To Flood Your Online Tutoring
Business With Students You Love Teaching

5 Proven Social Media Strategies To Get More Tutoring Students 11

 The 5 Best Ways To Get New
Students For Your Tutoring
Business Using Social Media

1 2

FB Group
Social Profile Creation
Optimization

3 4 5

Organic Messenger The Weekly

Conversion Marketing Lesson
 5 Reasons You Need To Start
Using These Methods
TODAY!
No Tutors Are Running FB Ads
(And if they are they aren’t using messenger
marketing so it’s a blue ocean right now)

You are in control

(When you learn how to find your ideal students you
don’t have to wait until they see one of your posts)

You keep all the profit

(You don’t need to worry about someone else
trying to find students for you)

It’s Faster
(You can concentrate on just getting students and
teaching them instead of wasting time worrying
about how your website looks)

Predictable
(If you are going to run a business you need to
groups
know where you next client is coming from now
you have data that will tell you this)

5 Proven Social Media Strategies To Get More Tutoring Students 13

Step Optimise Your Social Profiles
1 yourname Home

Your Cover Photo

Profile Picture
Milson Aoanan Like Follow Message

Your Profile Picture Timeline About Welcome More

Lorem Ipsum created and event

Intro 6 minutes ago

Your Intro Section About Page

Event Name

Your Bio
Like Comment Share

Lorem Ipsum added a photo

6 minutes ago

Your Facebook Profile / Business Page

Should Tell People What You Do!!!
So Use It Properly.
Take a look at one of the tutors I work
with below.
Like Comment Share

Do this for both your personal and business page on Facebook.

How Can You Do This?
Create Your Own On Canva.com
or
Hire someone on Fiverr.com

14 5 Proven Social Media Strategies To Get More Tutoring Students

Step Create Your Own FB Group
2

groups

A facebook group is a great way to build a community that begins to

know you, and then over time trust you enough to want to work with you.

Plus if you nurture this group successfully you will build up an audience
that you can market to for Free.

Your facebook group should be named after the exact result you offer
and specialize in for your students and the cover photo should have a
specific call to action just like we spoke about in step 1.

If you create a group that seems too general then it won’t be as effective
because you can’t just focus on delivering value in the subject areas you
are an expert in.

This is where you can then deliver your content and provide value
because you are getting it in front of the right students who are more
likely to take action.

5 Proven Social Media Strategies To Get More Tutoring Students 15

Tag members (So they actually see your posts)

• Set up events and invite everyone in the group (So they actually tune in
and watch one of your lessons)

• Turn it into an interactive learning portal (Facebook allows you to

create learning units so you can essentially build a learning portal to
WOW your prospective students)

Just take a look at the groups from some of my clients below.

16 5 Proven Social Media Strategies To Get More Tutoring Students

Step Organic Conversion
3 If you want to enrol more students in your business then
you need to find them instead of waiting for them to
find you…
So now you have your social pages set up to look
professional and advertise what you do and the result
you offer your students.

Where are they all hiding?

Facebook has done us a big favour here and you can locate specific groups
that are full of parents/students who need your help…
You may already be implementing this step but here’s how you should go
about it effectively…
1. Locate groups specific to what you offer by using the facebook
search bar.
2
Select the “Groups
tab at the top of your
screen.
1
Search keywords related
to your business. Try to 3
think about what topics or
interests your target A list of Groups related to
customer would have. your business will show
here. Write all potential
"watering holes” down
into a list!

2. Join no more than 3 and aim to become the authority in those groups
- Any more and you become overwhelmed.

5 Proven Social Media Strategies To Get More Tutoring Students 17

 3. Follow this process.
• Interact

• Post valuable content

Motivational Quotes Drop Value Take A Poll

Wins / Losses Recommendation Personal Life

Vulnerability Helpful Hack Testimonials

Life Lesson Borrow Authority Memes

Giveaway Help Me Decide Story Posts

• Direct message (Reach out and connect with the people who
interact with you in the group so they know you are there to help)

1.3 BILLION PEOPLE

ON MESSENGER

18 5 Proven Social Media Strategies To Get More Tutoring Students

 • Invite them in to your group and community if you can help them.

groups

• This is a great hands on method for those tutors who want to be

Pro-active and create more business…
• What will work in your favour now though -
• You have set up the steps above so that people who click on your
profile once they see you in the group will immediately see you
as an authority because you are set up for success and they are
more likely to trust you right out of the gate and want to know
how you can help them.
• Do not just keep posting an ad about your tuition in this groups.
You just look the same as every other tutor. Your job is to stand
out and be different.
• There are also some more advanced strategies to do this that I
call ‘Social Sniping’. I teach these methods in my Students on
Demand Accelerator program below:

CLICK HERE

5 Proven Social Media Strategies To Get More Tutoring Students 19

Step Messenger Marketing
4 As they say... If you aren’t marketing as a business
then you aren’t growing. Now you have these two key
elements set up in the first two steps. You are ready to go
and start advertising. Yes Paid advertising. The trouble is
most people get this wrong just like I used to.

Things like:

Boosting your posts & Advertising Your Page

Are going to waste you a lot of time and money…

Facebook is giving you something incredibly valuable that wasn’t

around years ago when people needed to rely on handing out flyers
and posting ads in the paper (Hoping that people would see it)

You are now able to locate your ideal students and target them to
get attention from the people you really want to work with.

So use it…

Let’s talk about the correct set up and what you should run.

Facebook has a range of different campaign options but as a tutor.

20 5 Proven Social Media Strategies To Get More Tutoring Students

Here is what you should be setting up.

Option 1 - Conversion Campaigns Optimizing For Leads

Option 2 - Message Campaigns

And the goal with both of these campaigns is to

drive people who click your ads directly into
messenger.

You can do this using software called Many Chat.

Now most people when they run ads on facebook

direct the people who click on the ads to a
webpage.

Here’s the problem -

I already told you at the start of this guide that building a website
was a mistake and that it’s like sticking up a billboard next to a
highway and co

So the goal with messenger marketing is to just create a real

relationship with the prospect instantly and have a real life
conversation.

So the tutor is in control.

5 Proven Social Media Strategies To Get More Tutoring Students 21
They can serve the parent or student who is reaching out and then
advise them if they can help.

Instead of letting the ‘pricing page’ on their website influence the

decision before they even get a chance to speak with the student.

Then it just becomes simple math.

How many conversations do you need to have every single day in

order to get a student who signs up.

That’s how Stephanie was able to scale her business so fast below.
She was instantly connecting with the parents in messenger who
saw her advertisements and boom.
She quickly grew her business to 100 students.

Here’s a flow of what a conversion campaign set up looks like when

you are optimizing for leads:

22 5 Proven Social Media Strategies To Get More Tutoring Students

 Campaign - Conversions - Set To Leads
1 2

3 4

Then you can use facebook targeting to narrow down the exact people you want to
place your ad in front of and get them to apply to work with you.
So instead of waiting - You can go to them.
What are the best types of ads to run.
Video Ads Will work best as you can immediately start to build trust with your audience
and they will learn to like you.
Facebook actually has a great set up manual that you can use for this.
But if you would like some help getting this set up properly so you can take out the
guess work and learn the exact methods I have been using with other tutors like in the
screenshot in this guide then click below to book your, get more students game plan.

BOOK MY GAME PLAN!

5 Proven Social Media Strategies To Get More Tutoring Students 23

Step The Weekly
5 Lesson
As you begin to grow your own community
of students or parents who are all wanting
help in your area of expertise.

You can now be certain that when you are running live lessons on social
media you can make sure it gets the right eyeballs on it so you can show
off how great you are…

Here’s how you do it..

1. Create an event in your Facebook Group

2. Invite everyone inside of the group to the event so they get a
notification
3. Create a post in the group as well to promote the event each week
and tag everyone inside the group in the comments so you know that
they will see.
4. Deliver the live lesson and provide a simple call to action at the end
to get parents or students to book in to speak with you about getting
additional help.
5. Repeat this process weekly and each week you will get better and
better.
6. Why is this method far superior?
• You can tag people in your group in the comments of the live
lesson
• You can then engage and follow up with them to see what they
learnt or need help with
• This allows you to make future workshops/lessons even more
beneficial.

24 5 Proven Social Media Strategies To Get More Tutoring Students

 Congratulations
So there you have it 5 steps to start flooding your online
tutoring business with more students. If implemented
correctly and consistently of course ;)

Remember you won’t just be able to wave a magic wand and it all falls
into place - It will take time and practice.

But you now have a system that you can implement into your online
tutoring business.

FB Group
Social Profile Creation
Optimization

3 4 5

Organic Messenger The Weekly

Conversion Marketing Lesson
 Next Steps
Want my help growing your tutoring business and
getting more students?
For downloading this guide and making it to the
end.
You’ve already demonstrated you are serious
about this.
And that’s the most important ingredient I look for
in the tutors I work with.
So tap the link below and let me show you my entire
Students on Demand System and how it can help
you get more students for your tutoring business.
You’ll be able to schedule a complimentary
gameplan to help you in growing your tutoring
business.
CLICK HERE

Let’s turn that determination into action.

Thanks for reading the guide.

~ Elliot
Your Future Tutoring Business Coach
 Thanks
For

Reading

5 Proven Social Media Strategies To Get More Tutoring Students 27