01/03/23 MARK7010 Strategic Brand Management | Oxford Brookes Reading Lists

MARK7010 Strategic Brand Management View Online

(Semester 2)

B Asmussen

80 items

How to find articles in Harvard Business Review (1 items)

How to access Harvard Business Review | video
Webpage | Essential | Due to publisher's restrictions, Harvard Business Review articles
are directed to our journal list, enter the journal title and follow the links to get to the
articles. Watch this short video to see how to access them

Core 'Texts' (books and papers) (14 items)

The multi-layered nature of the internet-based democratization of brand management -

Bjoern Asmussen, Sally Harridge-March, Nicoletta Occhiocupo, Jillian Farquhar, 2013
Article | Essential

Collaboration and co-creation: new platforms for marketing and innovation - Bhalla,
Gaurav, c2011
Book | Essential | Chapter 2 to 6

Creating passion brands: getting to the heart of branding - Edwards, Helen, Day, Derek,
2005
Book | Essential | Chapter 5 to 10

Creating passion brands: how to build emotional brand connection with customers -
Edwards, Helen, Day, Derek, 2007
Book | Optional | Chapter 5 to 10

Branding in the Age of Social Media. - HOLT, DOUGLAS, 2016

Article | Recommended | Due to publisher restrictions, we are unable to link directly to
HBR articles. Please follow the link to search Business Source Complete for this article.

Three Questions You Need to Ask About Your Brand. - Keller, Kevin Lane; Sternthal, Brian;
Tybout, Alice, 2002
Article | Essential | Due to publisher restrictions, we are unable to link directly to HBR
articles. Please follow the link to search Business Source Complete for this article.

Blue ocean strategy: how to create uncontested market space and make the competition
irrelevant - W. Chan Kim,
Rene
́
e Mauborgne, 2015

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01/03/23 MARK7010 Strategic Brand Management | Oxford Brookes Reading Lists

Book | Essential | Chapter 2

Corporate brand positioning in complex industrial firms: Introducing a dynamic, process

approach to positioning - Christian H. Koch, Richard I. Gyrd-Jones, 2019-08
Article | Recommended

New product development and product life-cycle strategies (2017) - Philip Kotler, Gary
Armstrong, Lloyd C. Harris, Nigel Piercy
Chapter | Essential

Marketing myopia. - Levitt, Theodore

Article | Recommended | Due to publisher restrictions, we are unable to link directly to
HBR articles. Please follow the link to search Business Source Complete for this article.

The Brand Inside: The Factors of Failure and Success in Internal Branding - K.F. Mahnert,
A.M. Torres, 2007
Article | Essential

Commentary: Brand Activism in a Political World - Christine Moorman, 2020-10

Article | Essential

Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries -

Vanitha Swaminathan, Alina Sorescu, Jan-Benedict E.M. Steenkamp, Thomas Clayton
Gibson O’Guinn, Bernd Schmitt, 2020-03
Article | Recommended

Brand management: Unveiling the delusion of control (2018) - Serena Wider, Sylvia von
Wallpach, Hans
Mu
̈
hlbacher
Article | Recommended

Highly Recommended (19 items)

Decoding branding: a complete guide to building and revamping brands in the age of
disruption - Royce Yuen, 2021
Book | Recommended

Co-creating brands: brand management from a co-creative perspective - Nicholas Ind,

Holger J. Schmidt, 2019
Book | Recommended

Strategic brand management and development: creating and marketing successful brands
- Sotiris T. Lalaounis, 2021
Book | Recommended

The evolving brand logic: a service-dominant logic perspective - Michael A. Merz, Yi He,
Stephen L. Vargo, 2009-9

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Article | Recommended

Brand positioning: connecting marketing strategy and communications - Erik Kostelijk, K. J.

Alsem, 2020
Book | Recommended

The co-creation continuum: from tactical market research tool to strategic collaborative
innovation method - Nicholas Ind, Oriol Iglesias, Stefan Markovic, 2017
Article | Recommended

Brand management: mastering research, theory and practice - Tilde Heding, Charlotte F.
Knudtzen, Mogens Bjerre, 2020
Book | Recommended

Brand management: research, theory and practice - Tilde Heding, Charlotte F. Knudtzen,
Mogens Bjerre, 2016
Book | Recommended | Previous edition with e-book

What the Heck is a Brand? - Hans Mühlbacher, Andrea Hemetsberger, 2008

Proceedings | Recommended

Brands, Truthiness and Post-Fact : Managing Brands in a Post-Rational World - Pierre R.

Berthon, Leyland F. Pitt, 2018
Article | Recommended

Brand management: co-creating meaningful brands - Michael Beverland, 2021

Book | Recommended

Brand management: co-creating meaningful brands - Michael Beverland, 2018

Book | Recommended | Previous edition with e-book

Twitter is not a strategy: rediscovering the art of brand marketing - Tom Doctoroff, 2014
Book | Recommended

Hegarty on advertising: turning intelligence into magic - John Hegarty, 2017

Book | Recommended

How brands become icons: the principles of cultural branding - Holt, Douglas B., c2004
Book | Recommended

Academic practitioner relationships: developments, complexities and opportunities - 2018

Book | Recommended

Buyer personas: how to gain insight into your customers expectations, align your
marketing strategies, and win more business - Adele Revella, 2015
Book | Recommended

Do purpose: why brands with a purpose do better and matter more - David Hieatt, 2014
Book | Recommended

Brand elevation: lessons in ueber-branding - Wolfgang Schaefer, J. P. Kuehlwein, 2021

Book | Recommended

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Supplementary Reading (46 items)

Sustainable marketing planning - Neil Andre Asselbroug Richardson, 2020
Book

Sustainable branding: ethical, social, and environmental cases and perspectives - 2021
Book

Influencer marketing: building brand communities and engagement - 2021

Book

Retail marketing and branding: a definitive guide to maximizing ROI - Jesko Perrey, Dennis
Spillecke, 2013
Book

The TV brand builders: how to win audiences and influence viewers - Andy Bryant, Charlie
Mawer, 2016
Book

Handbook of media branding - Gabriele Siegert, 2015

Book

Strategic brand management - Richard H. Elliott, Larry Percy, Simon Pervan, 2018
Book

The language of branding: theories, strategies and tactics - Dawn Lerman, Robert J.
Morais, David Luna, 2018
Book

Branding inside out: internal branding in theory and practice - Nicholas Ind (ed)., 2017
Book

Brand aid: a quick reference guide to solving your branding problems and strengthening
your marketing position - Brad VanAuken, 2015
Book

Branding: in five and a half steps - Michael Johnson, 2016

Book

Brand Management Paradigms. - Maria Joao Lauro, Paurlo Vieira Cunha, 2001
Article

Brands and Branding - Albert M. Muniz

Chapter

Innovation management and new product development - Paul Trott, 2021

Book

Innovation management and new product development - Paul Trott, 2016

Book

Brands and branding - Stephen Brown, 2016

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Book

Open business models: how to thrive in the new innovation landscape - Chesbrough, Henry
William, c2006
Book

Branding in the post-internet era - Christodoulides, G., 2009

Article

Creating powerful brands - Leslie De Chernatony, Malcolm McDonald, Elaine Wallace, 2011
Book

The definitive book of branding - 2014

Book

Brand transformation: transforming firm performance by disruptive, pragmatic and

achievable brand - Keith Glanfield, 2018
Book

Creativity and strategic innovation management: directions for future value in changing
times - Malcolm Goodman, Sandra M. Dingli, 2017
Book

Creativity and strategic innovation management - Goodman, Malcolm, Dingli, Sandra M.,
2013
Book | Older edition with e-book version.

Are the strategic stars aligned for your corporate brand? - Hatch, M.J. Schultz, M.
Article | Please follow the instructions for accessing Harvard Business Review given at
the top of this list. The publisher does not allow us to make permanent links to this journal
or its content.

Public relations and participatory culture: fandom, social media and community
engagement - 2016
Book

The fortune cookie principle: the 20 keys to a great brand story and why your business
needs one - Bernadette Jiwa
Book

The new strategic brand management: advanced insights and strategic thinking -
Kapferer, Jean-Noël, 2012
Book

The physics of brand: understand the forces behind brands that matter - Aaron Keller,
Renee Marino, Dan Wallace, 2016
Book

Brand hate: navigating consumer negativity in the digital world - S. Umit Kucuk, 2016
Book

The brand IDEA: managing nonprofit brands with integrity, democracy and affinity -

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Nathalie Laidler-Kylander, Julia Shepard Stenzel, 2014

Book

Groundswell: winning in a world transformed by social technologies - Li, Charlene, Bernoff,

Josh, c2011
Book

Marketing in the groundswell - Li, Charlene, Bernoff, Josh, c2009

Book

Online brand communities: using the social web for branding and marketing - Francisco J.
Marti
́
nez-Lo
́
pez, Rafael
Anaya-Sa
́
nchez,
Roci
́
o Aguilar-Illescas,
Sebastia
́
n Molinillo
Jime
́
nez, 2016
Book

Brand meaning management - 2015

Book

The open brand: when push comes to pull in a web-made world - Mooney, Kelly, Rollins,
Nita, c2008
Book

Asia branding: connecting brands, consumers & companies - 2017

Book

Brand admiration: building a business people love - C. Whan Park, Deborah J. MacInnis, A.
B. Eisingerich, 2016
Book

The Penguin's window: corporate brands from an open-source perspective - Pitt, L.F.
Watson, R.T., Berthon, P.R. Wynn, D., Zinkhan, G.M.
Article

Diffusion of innovations - Rogers, Everett M., 2003

Book

Building distinctive brand assets - Jenni Romaniuk, 2018

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Book

Brand-driven innovation: strategies for development and design : required reading range
module reader - Roscam Abbing, E. W., c2010
Book

Brands: interdisciplinary perspectives - 2015

Book

Advances in luxury brand management - 2017

Book

Brutal simplicity of thought: how it changed the world - M&C Saatchi Worldwide (Firm),
2011
Book

Beloved brands: playbook for how to build a brand your consumers will love - Graham
Robertson, 2018
Book

Evaluating the gaps and intersections between marketing education and the marketing
profession - 2019
Book

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